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Webinars
Monday, December 24, 2012 in Webinars
Polling questions are a great way to keep your audience engaged
during a live webinar. If you ask the right questions, polls
also provide an excellent opportunity to learn more about prospects
in a non-intrusive way. And, when you capture this valuable data in
Eloqua, it can be used for lead scoring, nurturing, and tailored
follow-up. I’ll use ReadyTalk as an example to show you the power
of using polling data in your next Eloqua webinar program …
Ask the Right Questions At ReadyTalk, we conduct... Read More » »
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Thursday, December 20, 2012 in Featured Post
To maximize the connections and increase collaboration started by
webinars, you’ll want to integrate social media as much as possible
to create a well-rounded presence. Read on to learn six simple ways
to integrate social media with web conferencing: 1 – Set up a
branded profile on multiple social media channels, inviting others
to register for the webinar, ask questions and share before and
after the webinar. This helps to create a central “meeting space”
where participants can easily get in... Read More » »
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Wednesday, December 19, 2012 in Featured Post
Many companies spend weeks creating a webinar, only to end up
presenting it to practically no-one. The lack of attendees isn’t
necessarily to do with the quality of the webinar. Sometimes the
event just hasn’t been marketed properly. Read on for some pointers
on how to market webinars more effectively.1.
Create a dedicated page on the company website. Build a page
where all upcoming webinars can be listed. For each webinar,
include details such as price, the names of the presenters and
the...Read More » »
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Monday, December 10, 2012 in Featured Post
Today's post is provided by by Jerry Rackley of Demand
Metric. Tomorrow, 12/11, at 1 pm ET, ReadyTalk will be hosting
a webinar with the American Marketing Association that dives deeper
into 6 key performance metrics that all modern marketers should be
gathering from their webinars. Jerry and other experts will cover
how to capture, analyze and act on that data. Be sure to register.
I can remember the 90s when webinars were new. The
company I worked for at the time jumped on the bandwagon,... Read
More » »
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Friday, December 7, 2012 in Webinars
Companies often spend time talking about ideas, writing blog
posts and sharing whitepapers about topics that don’t
necessarily align with the questions you want answered.
What if leading content marketing and webinar experts
could answer your most pressing questions? Recently,
Compendium, a leading content marketing platform, and
ReadyTalk, a leading provider of conferencing and webinar
services, came together to answer 20 content marketing and
webinar questions. The questions came directly from... Read
More » »
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Friday, December 7, 2012 in Webinars
We had a great webinar this week where Jody Mooney from Eloqua,
Kaila Garrison from Compendium, and Mike McKinnon from ReadyTalk
shared 10 tips for taking your Eloqua webinar programs to the next
level in 2013. In case you missed it, here’s a recap of some of the
top tips from the event. Want all of the details? You can view a
playback of the webinar here. Tip #3: Leverage Social
at Every Stage Adding social to the mix throughout your webinar can
make a real difference in results. Extend your... Read More » »
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Tuesday, December 4, 2012 in Best Practices
While hosting a live webinar is valuable in and of itself, the
recording of that webinar provides an awesome opportunity to
continue to drive value after the live event. Including a link to
the webinar recording in follow-up emails to attendees and no-shows
is standard practice and many marketers are starting to use webinar
recordings as assets in their content marketing efforts. Whether
you use the recording in the post-event portion of your Eloqua
webinar program or market an on-demand webinar... Read More » »
read more
Friday, November 30, 2012 in Ways to Use ReadyTalk
Earlier this month a few of us from the marketing team attended
Eloqua Experience (their annual user conference) in Orlando and
returned with a ton of great action items to put into play in the
coming year. We learned from our peers that webinars continue to
play a large role the mix of marketing programs and we decided to
put together a web event of our own on how to improve on webinar
campaigns created in Eloqua. We’ve actually compiled 10 actionable
tips to get the creative juices flowing. With... Read More » »
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Thursday, November 29, 2012 in Featured Post
Marketers have many things that ‘keep them up at night’….budgets,
the latest promotion trends, but at the top of the list is lead
generation efforts. These can encompass several different meanings,
but the most important pieces usually include the quality level of
leads and how quickly the prospect can be handed to sales for
follow-up. A common tool in a marketer’s tool box is webinars. More
and more, recorded webinars are used for follow-up after the live
event is over to attendees and no-shows.... Read More » »
read more
Wednesday, November 21, 2012 in Featured Post
I thought this post was most appropriate considering the massive
amounts of appetizers, dinner, drinks, desserts and holiday
festivities that area being planned in the coming weeks. My mouth
is already watering. However, those of you that are responsible for
the planning these event are probably on the verge of a breakdown.
Good luck. Ok, I kid. Whether you are planning for 10 people or if
you are planning an event for 1000 people it's not all
that different. How do I know? Well, hosting a webinar... Read More
» »
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Tuesday, November 20, 2012 in Best Practices
I love going to see new movies in the theater. Of course I want to
see the feature, but my favorite part is seeing the previews! I
also always get to concerts early to check out the opening act.
Imagine going to the movies -- getting there early to settle into
the best seats with your popcorn -- and spending the 20 minutes
before the movie starts staring at a blank screen, or getting to
the concert early and watching a dark stage until the headliner
appears. That's what happens at most webinars! Y... Read More » »
read more
Monday, November 19, 2012 in Featured Post
This post is the third in a three-part series sharing my take on
each question from a panel discussion at last week's Marketo Good
to Great virtual event. On Friday, I covered my take on the hot
trends in online events (spoiler alert: I said integration and
content marketing). Today, let's talk about the key role social
marketing is playing in modern webinars. What effect is social
marketing having on online events? Social is helping marketers
drive better results from their investments in... Read More » »
read more
Friday, November 16, 2012 in Webinars
This post is the second in a three-part series sharing my take on
each question from a panel discussion at this week's Marketo Good
to Great virtual event. Yesterday, I shared my thoughts on what
makes a webinar great vs. good. Today, let's talk about the latest
trends for webinars and online events. What are the hot trends in
online web events and webinars? Trend 1: Integration One of the hot
trends I’m seeing in online events is the integration of webinar
platforms with other... Read More » »
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Thursday, November 15, 2012 in Featured Post
This week, I had the opportunity
to be part of a panel discussion at Marketo's Good to Great virtual
event. The topic was making online events awesome. Tom Grubb from
Marketo posed three questions to the panel: What makes a great
online event versus one that's just good? What are the hot trends
in online events? What effect is social marketing having on online
events? This post is the first in a three-part series sharing my
take on each question. What advice would you add for
marketers? What Make... Read More » »
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Monday, November 5, 2012 in Best Practices
You were asked to present a webinar and you agreed -- now what?
Maybe you have presented at conferences before but never for a
virtual audience, or maybe your only presentation experience is
your annual gift of a "Cute Cats" calendar for your mom's birthday.
Presenting a webinar is not rocket science but it does deserve some
time and attention. ReadyTalk wants to help you make the most of
that effort by providing 10 tips for presenting a valuable webinar!
If you're reading this blog then you are... Read More » »
read more
Wednesday, October 31, 2012 in Best Practices
The month of October leading up to Halloween is scary enough for
me, the last thing I need is to be haunted by ghosts of
webinar mistakes. Here are a few things to avoid. Should you
happen to make these mistakes, I've included the witches brew
remedy to cure you. Some of these are my own "worst practices" and
others are remedies I learned from communications expert Sharon
Burton’s webinar called, “Getting the Response you Want:
Promoting your Webinar.” DO NOT promote your webinar with
a... Read More » »
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Tuesday, October 30, 2012 in Featured Post
We are quickly approaching the end of 2012, and if the Mayans were
right, then we won't have to worry about budgeting for next year.
However, I've heard that they did not account for the leap years
and therefore the majority of marketers will still have to decide
how they will divvy up their marketing budget for 2013. As you
begin to examine what kinds of programs should be included in your
budget, you may be wondering "What’s working for my peers? What
isn’t? How do you get the most out of your... Read More » »
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Thursday, October 25, 2012 in Webinars
We’ve all been on a webinar before. We’ve all checked our email,
edited a paper, sent a text, even answered an incoming call while
on a webinar. This happens for two reasons: 1) the speaker is awful
so the audience zones out and does their own research on Google or
2) the audience realizes that they signed up thinking the content
would answer burning questions but after 45 minutes the speaker
hasn’t shared anything insightful. #Webinarfail. Why not have a
webinar where all of the questions come...Read More » »
read more
Tuesday, October 23, 2012 in Webinars
Your webinar speakers are set, playbooks studied, twitter
promotions sent, you’ve practiced until perfect, attendees have
been reminded of the webinar time. And now, it’s game time! Even if
you routinely conduct webinars, a pre-event checklist is extremely
helpful and almost essential. Since many people are not list
makers, I’ve created a diagram comparing getting ready for a
webinar to getting ready for a football game to help you remember
the small, yet important details prior to your web... Read More » »
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Monday, October 15, 2012 in Featured Post
You're ready to host a webinar. You've checked off all the boxes on
your project plan: Determined a topic found a great speaker,
Integrated this event into other lead generation campaigns you have
running, Aligned with your sales team on how to help promote and
what you'll need from them for follow-up, Scheduled emails, social
promotions, written a blog post ...and the list goes on and on. You
did all those things, right? And that's just before your event,
wait until you see the rundown for post-event... Read More » »
read more
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