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Webinars
Tuesday, October 9, 2012 in Featured Post
If you occasionally scroll through our blog, it's obvious that
ReadyTalk places a strong emphasis on the marketer. Webinars
continue to be a cost-effective way to reach new audiences, but are
usually just one piece of the pie in overall lead generation
strategy. More and more, our customers are turning to marketing
automation platforms, like Marketo, to manage all of their lead
generation and nurturing efforts, which can include email campaigns
to targeted prospects, tracking activity within...Read More » »
read more
Tuesday, September 25, 2012 in Featured Post
ReadyTalk continues to add to its' list of partners and
integrations as we extend the capabilities of our API. Last
week, we announced our newest connector with Acteva, a cloud-based
platform that offers ticketing, registration and payment solutions
for in-person and virtual events. Marketers and trainers
host several types of events to expand the reach of their
programs, and engage with new audiences. Until recently, Acteva
provided access to various options for in-person events only as
well...Read More » »
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Tuesday, September 18, 2012 in Webinars
More and more, recorded content is becoming just as important as
live webinars and meetings. As schedules become busier and as
we become more on-the-go than ever before, the ability to view a
product demo or learn about the latest best practices for our
respective industry on our own time is imperative. ReadyTalk
has provided robust recording, editing, and playback tools for
quite some time now; however, getting that detail and data out of
ReadyTalk and into Salesforce has been a manual task...Read More »
»
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Wednesday, September 12, 2012 in Audio and Web Conferencing
If you haven’t checked out ReadyTalk’s video clip playback feature
you’re definitely missing out. It’s a great way to add an engaging
or informational element to your webinar, training, or sales
presentation. Many of our customers have already shared their use
cases with us and it never gets old to hear about creative ways its
being used. For those of you already utilizing this great feature
we’ve honed in on some very helpful best practices we’d like to
connect you with. 1. Use 1 - 3 short...
Read More » »
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Tuesday, September 11, 2012 in Webinars
Dreamforce 2012 is coming up fast and ReadyTalk is gearing up for
an action-packed week. It has also been just over a year since we
launched the first version of ReadyTalk for Salesforce - a seamless
integration between our audio and web conferencing service and
salesforce.com. One of the things I'm most looking forward to
at Dreamforce (other than the nightly parties and the Red Hot Chili
Peppers, of course) is talking one-on-one with hundreds of
real-world Salesforce users to get ideas for...Read More » »
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Thursday, September 6, 2012 in Webinars
Webinars have gained popularity in the past decade, more
often than not, because they are free. They take the same amount of
effort to organize as does any corporate event. Like other
online content, the question comes to: How do I make money
from it? There are multiple ways to monetize online content;
not everything will work for your company or your customer. Below
suggests ten ways to successfully monetize webinars and highlights
the best practices for hosting webinars: 1. Your content
needs... Read More » »
read more
Wednesday, September 5, 2012 in Audio and Web Conferencing
The season is upon us – you can feel it in the air. No, not fall.
Dreamforce season! It’s all the buzz. I mean, if you’re a
Salesforce user, this is the event. Red Hot Chili Peppers, Sir
Richard Branson, reporting, campaigns, contact records – it doesn’t
get much better. But does it? Really, if you live and breathe in
Salesforce then there are a few things that could make your life
better beyond sitting front row listening to Tony Robbins (no
offense, Tony). Seriously, just stick with me. How... Read More » »
read more
Thursday, August 30, 2012 in Webinars
Last month, Social Media Today shared an article of best practices
for How to Live Tweet an Event. We all follow someone (or several
someones) who suddenly post 10 times their normal volume because
they are at an industry event or tradeshow. The SMT article has
some great tips about how to do it without annoying your followers
who may not care. We often suggest webinar presenters use social
media during their webinar. While the webinar interface has
engagement tools like chat and polling, Twitter... Read More » »
read more
Monday, August 27, 2012 in Webinars
After participating in a fair amount of webinars, I'm always
surprised at how few articles exist that talk about the most common
webinar-related issue that marketing departments encounter:
How to avoid having your live webinar interrupted by that one
co-worker who always walks into your meeting room, telling everyone
about how bad his hangover is. The above is a working title of
course. The solution to having your live webinar interrupted
is usually a harshly written note taped to a door or a... Read More
» »
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Monday, August 27, 2012 in Best Practices
You have dotted the i's and crossed the t's so that your audience
can hear your presentation, now it is time to implement strategies
to encourage them to LISTEN to your presentation! Today's post is
about engaging your audience to ensure that your presentation makes
an impact -- whether the webinar is for sales lead-generation,
marketing, training, updating or entertaining. What follows is an
overview of features of the ReadyTalk platform that you can use to
engage your audience and realize the... Read More » »
read more
Thursday, August 23, 2012 in Webinars
As marketing moves into the cloud, companies have access to an
ever-expanding landscape of applications that promise to help them
get more from their marketing investment. Your toolbox is likely
already packed with cloud solutions – from your CRM system and your
marketing automation platform to tools for managing webinars,
content, events and social. Here’s an image (borrowed from
Scott Brinker, President and CTO of ion interactive) that
illustrates this explosion of technology: Each of these... Read
More » »
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Wednesday, August 22, 2012 in Partners
Did you know that: 80% of marketing leads wind up lost, ignored or
discarded 80% of B2B marketers pass raw leads to sales Long-term
leads (future opportunities), often ignored by salespeople,
represent 77% of potential sales 73% of companies have no process
for re-engaging and nurturing leads after sales If these stats make
your hair rise on end, don’t worry. Last week, Brian Carroll,
Executive Director of Revenue Optimization at MECLABS, outlined the
key components of a successful... Read More » »
read more
Tuesday, August 21, 2012 in Webinars
Product demos and sales presentations are the life blood of a sales
rep. The more demos they give and the more presentations they do,
the more chance they have of making a sale. Therefore, it is
extremely important that reps can track their demo activity as
related to their leads/contacts, invite their prospects easily and
attach any qualification information they obtain to the prospects
recordin in Salesforce. Not only doe this help sales reps manage
their pipeline better but it also gives...Read More » »
read more
Monday, August 20, 2012 in Best Practices
Can your webinar audience hear you? They say there's a difference
between hearing and listening -- how many of us have ever
been asked: "I know you are hearing me, but are you LISTENING to
me?" This article is about the fundamentals of ensuring that your
participants can HEAR your presentation. If you want tips for how
to encourage your audience to actively LISTEN, look for my next
post. Have any of these happened to you (or are you nervous that
they might)? I sent out the wrong dial-in phone... Read More » »
read more
Monday, August 20, 2012 in Webinars
Webinar Success owner, Ken Molay, recently posted his recommended
best practices regarding screen sharing in webinars. While at first
his tips may seem obvious - as Ken goes on to say - “the
more obvious these suggestions seem, the more you will overlook
them in the rush…” 1. Turn off email 2. Reduce animation effects 3.
Clean up your desktop 4. Clear your browser history and organize
your favorites I couldn’t agree more. While we all have
great intentions in preparing ahead for our online sales...
Read More » »
read more
Friday, August 17, 2012 in Webinars
Does your carpal tunnel syndrome flaring up just thinking about
organizing and running a webinar? Do you already have a
headache from the barrage of emails and phone calls from your sales
team asking for a status on their prospects' attendance at your
last online event? As a salesperson, are you fighting chronically
painful and inefficient sales demos and having trouble tracking
your metrics? There seem to be many 'alternative medicines' to
alleviating these symptoms like Microsoft Excel rules,... Read More
» »
read more
Thursday, August 16, 2012 in Partners
The B2B Summit 2012 in Orlando is right around the corner and
ReadyTalk will be there exhibiting and showing
off its webinar platform and integrations with Eloqua, Pardot,
SurveyGizmo and Salesforce. We've found that in addition to
exhibiting at this event, attending is valuable because we are
able to connect with marketers who struggle with the same every-day
challenges we do - generating qualified leads effectively and
efficiently for the sales team. Here's 5 ways you'll benefit from
attending: 1... Read More » »
read more
Wednesday, August 15, 2012 in Webinars
If you run webinars, host sales demos or conduct training sessions,
then you understand the value of having accurate and timely data
available in salesforce.com. You also know how time consuming it
can be to add and maintain this data. ReadyTalk for Salesforce
increases productivity and provides visibility into key
activities by automating the manual processes associated with
moving data. But that’s just one benefit: Accurate Data. Automating
the data exchange between ReadyTalk and Salesforce... Read More » »
read more
Tuesday, August 14, 2012 in Webinars
Everyone has heard the expression that companies should “eat their
own dog food.” Well, I have two dogs and the idea of eating their
kibble isn’t exactly appetizing. I prefer the alternative take of
“drinking your own champagne” – same concept, but much tastier.
While the “dogfooding” concept initially emerged as a way for
organizations to demonstrate confidence in their own offerings to
prospective customers, it has evolved into something much more
valuable. Regardless of which version of that... Read More » »
read more
Tuesday, August 7, 2012 in Webinars
There are many tasks that go into preparing and planning for
a successful webinar which includes showcasing relevant and
engaging content for your target audience, securing a reputable
(and hopefully entertaining) speaker, and creating invitations,
registration forms, and reminder emails. Then comes the day
of the event....your presenters are ready, your registration and
attendance numbers are high, and your audience seems very
interested in your topic. After the event has concluded,
it's... Read More » »
read more
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Authors
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Guest Author
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Bo Bandy
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Paul Carollo
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Jason Collins
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Dan Cunningham
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Brandon Hess
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James Kenly
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Teresa Lawlor
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Mike McKinnon
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Michelle Nikolayevsky
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Beth Toeniskoetter
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Susan Ulrich
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Kelly Valdes
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Simone Verhulst
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Anita Wehnert