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Webinars
Monday, August 6, 2012 in Webinars
So the first Hot Coffee blog post was a little tongue-in-cheek
(okay, so it was a lot tongue-in-cheek) -- this one assumes that
you have both common sense AND a desire to make your webinar the
best it can be. So without further ado, here are some ideas to get
the most out of your ReadyTalk web event: 1. Make your event
reservation using the form at ReadyTalk.com and when you get the
Confirmation Email with the dedicated phone numbers for your
presenters and participants (and, if applicable, your... Read More
» »
read more
Wednesday, August 1, 2012 in Webinars
Dreamforce is one of the largest technology tradeshows of the year.
It brings 50,000 people to San Francisco for a week of sessions,
exhibits, parties and keynotes all dedicated to the topic of
Salesforce. The event is crowded with geeks from every position –
salesforce.com administrators, marketing folks (like me),
salespeople (of course), developers and more. ReadyTalk gets a lot
of value out of exhibiting at Dreamforce. It’s a great opportunity
to demo ReadyTalk for Salesforce, our free... Read More » »
read more
Tuesday, July 31, 2012 in Webinars
"People don't pay attention to boring things," says John Medina,
author of Brain Rules. Well that seems logical enough, right? So
then we can certainly apply this concept to webinar presentations.
If you're online, you've got plenty of distractors to begin with -
email, work platforms, Facebook...I mean professional blogs, and
the list goes on. The question then becomes, how does my
presentation drown out the noise. Keeping someone's attention span
for fifteen minutues without the internet in...Read More » »
read more
Wednesday, July 25, 2012 in Webinars
Last week, I joined the Salesforce power users of the great state
of Nebraska to discuss our ReadyTalk for Salesforce application and
the benefits we could bring to their organizations and day-to-day
responsibilities. One of the most intriguing aspects of the
ReadyTalk for Salesforce application for the Nebraska Salesforce
User Group was all of the points of integration between the
ReadyTalk platform and Salesforce.com, which eliminate many of the
manual and time-consuming processes they... Read More » »
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Tuesday, July 17, 2012 in Webinars
Eloqua recently celebrated the one year anniversary of the
AppCloud. To help celebrate, ReadyTalk has a gift for the
AppCloud and the AppCloud users, an upgrade to the ReadyTalk app on
the AppCloud. ReadyTalk was one of the first webinar
providers to have an App in the Eloqua AppCloud. We have
spent the last year working closely with our customers to
understand the additional needs of marketers who use webinars
as a key component in marketing campaigns and lead generation
programs. The... Read More » »
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Wednesday, July 11, 2012 in Webinars
This year at ReadyTalk, marketing has seen a significant push to
help our Account Executives get the right information at the right
time before they make their sales calls. One of the tools that
helps them do this is Eloqua's Prospect Profiler. Eloqua gathers a
massive amount of behavoiral information about your prospects.
However, many times this information is the domain of the marketer
since sales reps do not usually have access to Eloqua. Sales reps
usually live in your orgnaizations CRM - in... Read More » »
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Tuesday, July 10, 2012 in Webinars
Today, ReadyTalk announced a new partnership with SurveyGizmo.
SurveyGizmo is pioneering the way companies use surveys
online. After listening to their audience needs, they came up with
a very inventive way to use a survey methodology to gather
immediate feedback and improve engagement with customers. The
concept is relatively simple: allow customers to take a recorded
product demo, interview or webinar clip and embed it directly in
the survey. People can watch the recording without leaving...Read
More » »
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Monday, July 9, 2012 in Webinars
Now that I've officially held the role of Inbound Marketing Manager
here at ReadyTalk for a full two weeks, it's high-time I started to
dole out expert advice on what you, our beloved readers, should be
reading more of. I would have gladly doled out said advice earlier
than now but prior to being in a role for two weeks, I likely
would have only been qualified to write a headline such as: "How to
decorate your new cubicle like a pro" Seeing how articles
like the above are a dime a dozen, what... Read More » »
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Friday, July 6, 2012 in Webinars
One of the first things I learned as a marketer is to plan as far
ahead as possible for a marketing campaign. I also learned very
quickly that you don’t always get the time you want/need to execute
the plan you have in mind. Thankfully, there are resources out
there from marketers willing to share their ideas; what they’ve
learned to do and not to do. One of the most detailed campaigns you
can spend time on is a webinar. There are lots of moving parts
before you ever log in and start your live... Read More » »
read more
Friday, July 6, 2012 in Webinars
Last week, ReadyTalk hosted a BMA roundtable; Best Practices
for Webinar Planning, Execution and Effective Follow Up. Our senior
demand generation manager, Mike McKinnon led the discussion and we
had a full house ready to share their insights and learn more about
webinar best practices. Participants received the whitepaper: Best
Practices for Webinar Planning and Execution. The thought of
putting on a webinar can be a daunting task; so Mike broke it into
manageable segments of information.... Read More » »
read more
Tuesday, June 26, 2012 in Webinars
Today, DemandGen Report announced the list of companies recognized
in the 2012 Sales And Marketing Integration Award Report.
ReadyTalk is honored to make the list. This year, the
marketing team at ReadyTalk has spent a lot of time and energy
focsuing on sales enablement, developing and
implementing tools and tactics to help marketing empower the
sales force to maximize prospect touch points and close deals.
Mike McKinnon has blogged about some of the programs he's put
in place and the report... Read More » »
read more
Monday, June 25, 2012 in Webinars
Its my job, as marketing demand generation manager, to plan and
execute many of our outbound marketing campaigns, one of them being
our monthly webinar series. We've split the series up into two
catagories - thought leadership and lead generation. In our thought
leadership events, we try to find speakers that are considered an
expert in their particular field or well versed on the topic we
know would resonate with our audiences - SEO, social media,
leadership development, etc. Usually we reach... Read More » »
read more
Friday, June 22, 2012 in Partners
ReadyTalk attended Eloqua’s Road to Revenue Tour in Atlanta last
week. As always, Eloqua put on a thoughtful event for their
customers and the marketing community. They also made
the event fun in the unique Eloqua style. During the event I
had the chance to present ideas around webinar best practices,
challenges with webinars and how cloud connectors help solve those,
and a demo using the Eloqua Cloud Connectors for ReadyTalk.
You can view the presenations on our Slideshare page.
The... Read More » »
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Thursday, June 21, 2012 in Partners
Bluewolf, a global consulting firm, kicked off its' Cloud
Innovation Summit in Denver this week, which focused on helping
companies to better understand the evolving behavior of their
customers as they shift into a more social and mobile world.
ReadyTalk attended the Denver session as both a sponsor and
participant to join in on the conversation. As we continue to
rapidly adopt a more social media-centric way of life, companies
need to ensure that they continue to foster a culture of... Read
More » »
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Wednesday, June 20, 2012 in Webinars
A webinar series can be a great demand generation tool for your
sales team. A savvy marketing department can properly qualify
leads, segment them and move them down the sale funnel all with a
well targeted and executed webinar. However, there are several
transition points in the webinar process that often lead to dropped
prospects and mishandled opportunities. If you think of your
webinar process as a funnel that tries to move people from
registration to attendance to interest and then ultimately... Read
More » »
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Thursday, June 14, 2012 in Webinars
Like most marketers, I attend a lot of webinars. Webinars really
are a win-win for the host and the attendees. As an attendee, I get
access to thought leaders and insight on timely topics. Lately,
those topics have been social media and content marketing. For the
company hosting the webinar, they get a chance to connect
themselves with a timely topic, build brand recognition, and they
get my contact info (lucky them!). Most the time, I'm more than
happy to hand over my contact details. After all,... Read More » »
read more
Tuesday, June 5, 2012 in Audio and Web Conferencing
Last week, I attended the SiriusDecisions 2012 Summit in
Scottsdale. While the weather was hot (102 degrees) the emerging
trends for B2B marketers were even more so. I sat through
several impressive presentations including ones from Adobe and
Citrix regarding content marketing and predictive analytics
(yikes!), which basically debunked the myth that marketers plan
parties and design cool logos and reinforced how much of marketing
is now a science. The 4 key concepts that were discussed during...
Read More » »
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Monday, June 4, 2012 in Webinars
ReadyTalk and MarketingSherpa recently hosted How Webinars
Should Fit into Your Content Marketing & Audience-Building
Efforts, a webinar packed with ideas on using webinars for
content marketing and creating your audience. Todd Lebo and Daniel
Burstein of MarketingSherpa shared 21 great rules for creating
well-attended, engaging webinars. Here are just a few of the
key rules (watching the recording for all 21): BEFORE THE WEBINAR
Repurpose live event content. Ideal for companies that host
live... Read More » »
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Thursday, May 31, 2012 in Audio and Web Conferencing
In the past few months, there have been several discussions on the
ReadyTalk blog about using social media, and other outlets, to
expand the reach of your potential webinar attendees. Simone
Verhulst, our Marketing Demand Generation Manager, recently
gave several ways (34 ways to be exact!) to reach new audiences,
which included tapping into user groups and online communities,
while Anita Wehnert, Director of Product Marketing, pointed out the
various promotion tools that ReadyTalk offers to...Read More » »
read more
Thursday, May 24, 2012 in Webinars
For those of you just starting a webinar program, hopefully this
post is timely. For those of you that have been running webinars
for months, maybe even years, this is probably an area that you’ve
struggled with at one point or another and are always looking to
improve and expand. The big hairy monster, the reason you put on
those webinars, the thorn in your side (ok, maybe not that bad) –
getting registrants! In my world (the lead generation side of
marketing), the purpose our webinars is to... Read More » »
read more
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Authors
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Guest Author
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Bo Bandy
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Paul Carollo
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Jason Collins
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Dan Cunningham
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Brandon Hess
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James Kenly
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Teresa Lawlor
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Mike McKinnon
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Michelle Nikolayevsky
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Beth Toeniskoetter
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Susan Ulrich
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Kelly Valdes
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Simone Verhulst
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Anita Wehnert