ReadyTalk

Meet with Confidence

Creating a New Website: A perfect balance of usability, information and culture

Posted by Daniel Linn on
Share this Post:

In my second post about ReadyTalk’s new website, I’m going to look at how the redesign will affect our customers, and what we’re doing to improve the ReadyTalk experience, and what you can expect from our website blog posts. If you haven’t heard, we’ll be working hard in the coming months to move to a new website that should offer some great features to our visitors and make life easier for our marketing team.

Why are we making the move? In my previous post, I explored our reasoning for moving the site to a content management system called Drupal, and how that will make content creation and management a fast and simple process for ReadyTalk. That’s just one of the reasons for our redesign. We’ve also been conducting a lot of user testing to make sure that our site direction meets the needs of customers. For instance, our navigation will be changing to make finding important information easier for our customers and prospects. Our new design has also been tailored to ensure that any changes are comfortable for our current users. As always, logging in to ReadyTalk will be a one-step process, and it will still be the first thing you see on the front page.

In addition to the practical side of a redesign, we also recognize the opportunity to have a little fun, too. Expect to see our culture represented in new and different ways on the website. We love what we do, and we want to make sure the world knows it! If you need any proof, just see JC’s post about our engineering department.

In the coming weeks, you can expect to hear a lot about the website. We’ll be exploring our processes and discoveries along the way. Here are some topics you can expect from ReadyTalk:

  • Usability testing

  • Design and mockup processes

  • Improving SEO with Drupal

  • Integrating a jQuery carousel in to Drupal

  • The power of Drupal and views

 

Are there other topics of our redesign that you would like to see us cover? Do you have questions about how we are implementing Drupal? If you have best practices or some favorite resources, please share in the comments.


Name: ReadyTalk Blog » Blog Archive » Take a
Time: Wednesday, May 4, 2011

[...] started out by defining our site goals and objectives (see the post “Creating a New Website“), did some competitive reviewing of other sites, and put a timeline together. We studied our [...]

Comments for Creating a New Website: A perfect balance of usability, information and culture

blog comments powered by Disqus

Recent Posts

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success.

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success. Remember that time when your boss asked you about the success of your webinar program? If you stuttered,...

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...

5 Tools my Sales Team Could Not Live Without

5 Tools Our Sales Team Could Not Live Without As a Sales Director, my goal is to provide tools and resources to my team in order to make them successful and more efficient.  My...

Cost of a Webinar: Is it a good investment?

Cost of a Webinar: Is it a good investment? With today's technology, there are an overwhelming number of ways a marketer can generate demand and capture new customers. Filtering...

How to Actually Measure Your Content Marketing

How to Actually Measure Your Content Marketing   Today's guest post comes from Jesse Noyes,Senior Director of Content Marketing for Kapost. Kapost is a leading provider of content...

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment   Webinars are growing increasingly popular in the B2B marketing world. According to Content Marketing...

Using Webinars to Train Volunteers for International Work

Using Webinars to Train Volunteers for International Work Today's post is provided by Kait Yankello is the Senior Program Coordinator at United Planet. Kait is a ReadyTalk power...

ReadyTalk does JA in a Day

ReadyTalk does JA in a Day Jessica Nolan is the chair of ReadyTalk’s Charitable Contributions Committee—an employee-drive committee supports non-profit organizations that create a...

Where to Find a Great Webinar Speaker

Where to Find a Great Webinar Speaker Have you ever needed a webinar speaker but not sure where to look? The great thing about a webinar is that your speakers and experts can be...