Andy Goodman spoke today for our Web Seminar Series. He talked about the power of storytelling as a means to capture attention, engage an audience, and motivate them to act. Storytelling appeals to the emotional center of people and evokes powerful feelings beyond what a report or data can incite. By using narration, you can improve the way you attract clients (or donors), recruit staff, and maintain a strong organizational culture.

You can listen to the full recording of Andy Goodman or any other of our past events here.

Technorati Tags: web seminar, storytelling, Andy Goodman

This entry was posted on Thursday, May 24th, 2007 at 4:03 pm and is filed under Web Seminars. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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