All of these analytics vendors and marketing automation companies calling me has got me thinking, of all the things that they can measure; what should be measured? Again, Manoj, at Web Analytics World, provides some help.

I like how he uses the typical sales funnel to organize your metrics. Then he identifies metrics within each stage. I particularly like this approach because he uses metrics to supplement a real sales process. This stresses the point that any analytics package is only as good as the sales process which it supports.

Define your process, then support it with metrics and software where applicable.

Technorati Tags: web analytics, Manoj Jasraa

This entry was posted on Thursday, May 8th, 2008 at 8:33 am and is filed under Marketing, b2b. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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