Every company in every industry is looking for the “next big thing” to gain an edge over competition or increase sales. Developers that created Guitar Hero and other video game companies are under a tremendous amount of stress to create new ideas … and deliver quickly. The target audience these games have no shortage of opinions. With new technology in our faces daily, people expect more out of products and services. Add in what Hollywood shows in movies, and soon enough, people believe they should be able to be beamed from place to place.

It is no different in the web conferencing industry.

So how does a company stay ahead of the competition?

Talk to Current Customers
At ReadyTalk, we have gone to great lengths to engage in conversations with our current customers. While we think we know how customers are using ReadyTalk, there is insight that can be provided by interacting with them.

Read What Your Customers Are Reading
To be able to understand what your customers’ want, find out where they are getting their information from. Whether it be industry magazines, blogs, or conferences, having this insight will allow you to understand their point of view and speak their language.

Talk to Competitors
Call their sales team and ask what makes their product the best choice. Try the competitors’ solution and see what works really well and try to expand on it. Using a product similar to yours may spark a new idea or way to enhance the customer experience.

Continuously brainstorm new ideas. Have more conversations. Deliver. Repeat.

This entry was posted on Thursday, July 3rd, 2008 at 8:48 am and is filed under Customer Service, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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