Whitepapers

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• Webinar Best Practices - Planning Your Meeting: Webinars can be a valuable, cost-effective alternative to in-person events, but they require careful thought and planning to deliver that success. In this guide, Frost & Sullivan, a leading growth consulting firm, offers key best practices for planning a successful webinar.
  
  
• Webinar Best Practices - How to Engage Your Audience: To make your webinar a success, you must conduct it with all the care you would use during an in-person event. In this guide, Frost & Sullivan, a leading growth consulting firm, offers key best practices for conducting a successful and engaging webinar.
  
  
• Webinar Best Practices - Post-Event Evaluation: To make your webinar a success, you must follow-up with participants, just as you would after an in-person event. That will allow you to take full advantage of the meeting itself, as well as leverage web conferencing technology to deliver certain benefits an in-person event can't match. In this guide, Frost & Sullivan, a leading growth consulting firm, offers best practices for hosting a successful webinar.
  
  
• How to Successfully Use Social Media to Improve Your Webinars: One way to make your webinar a success is to take advantage of social media, such as Twitter, Facebook, YouTube and LinkedIn. That will allow you to advertise the event; draw more attendees; engage your audience before, during and after the event; and continue the conversation once the live meeting has ended.
  
  
• Tips and Templates for Successful Web Events from ReadyTalk and the American Marketing Association: A successful web event can help strengthen a company's brand awareness, increase exposure in the market, and generate qualified sales leads. If done right, it can elevate an organization's credibility and reinforce its position as an industry thought leader. However, running a high-profile web event can be intimidating and challenging.
  
  
• How to Choose a Conferencing Provider: When choosing a web conferencing provider, you're not just looking for a tool; you're looking for a communications partner. Fortunately, there are dozens of web conferencing providers and services to choose from. You just need to find it. Here's a road map to help get you there.
  
  
• How Web Conferencing Can Help Your Company Grow: A growing number of companies are discovering that web conferencing can save them time and money, improve internal and external communications and stimulate their business. If you’re not already using Web conferencing, you may be missing out on a technology that can make a real impact on your bottom line.
  
  

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• Hosting a Successful Web Seminar: They might be conducted online, but web seminars are no less serious than traditional, on-ground events. With careful thought, planning and teamwork, your web seminar will be a huge success. After the planning phase, you'll move into marketing, registration, confirmation, speaker management, contingency plans and follow-up.
  
  
• Conducting Web Seminars with ReadyTalk: A few simple, common-sense steps will help minimize your stress levels and prepare you to lead an effective web seminar with ReadyTalk.
  
  
• Training Successfully with Web Seminars: Read this guide to learn why holding your  training sessions as web seminars will have an immediate, positive impact on your entire organization.
  
  
• Podcasting: What it is and what it can do for you: It sounds like something that only techie geeks could be interested in. But actually, podcasting is a fun, simple way of communicating information. This new audio medium holds lots of potential for a wide variety of audiences and purposes, making it well worth exploring.
  
  
• Creating Effective Podcasts for Your Business: Podcasting is an exciting new way to communicate with people both inside and outside your organization. Effective podcasts build a loyal audience that keeps coming back for more of what you have to say. Your podcasts donʼt need to be fancy or expensive. They just need to be worthwhile so that your target audience will listen to them consistently.
  
  
• Nonprofits and Web Conferencing: To overcome the challenges of training, communicating, building community and membership and controlling costs, nonprofits are looking for a tool that is versatile and scalable; web conferencing software is quickly becoming that tool.
  
  
• Using Web Seminars to Land Your Tradeshow Leads: Web seminars are a great way to spend quality time with your leads at a relatively low cost. They provide the interaction of a face-to-face meeting at a fraction of the cost, and can be easily targeted toward different groups of leads in different stages of the sales cycle.