ReadyTalk and SurveyGizmo Partner to Make Surveys and Webinar Recordings More Engaging
July 12, 2012—Denver— ReadyTalk, a provider of audio and web conferencing and webinar services, today announced a partnership with SurveyGizmo that enables customers to incorporate webinar recordings into survey questions to provide the audience with a more engaging playback experience.
SurveyGizmo for ReadyTalk combines ReadyTalk’s easy-to-use webinar recording and playback tools with SurveyGizmo’s enterprise-class survey software, which allows customers to streamline and tailor activities for marketing, sales and training purposes.
For marketers, SurveyGizmo for ReadyTalk improves webinar ROI by allowing customers to use recorded webinars as a part of the sales qualification process. Important qualifying data is captured when a webinar recording is used as part of a survey.
“Marketers are very much concerned with providing sales with high quality leads; this integration allows marketers to capture relevant and highly valuable data provided directly by the prospect,” said Beth Toeniskoetter, product marketing manager, ReadyTalk. “Additionally, it provides insight into how specific webinar recordings are received by a prospect, allowing marketers to refine messaging as needed.”
By using recorded demos with embedded surveys, this integration offers a salesperson better understanding of a prospect’s pain points, which accelerates the qualifying process.
“The ability to use an initial survey to uncover critical business needs and then deliver tailored messages early in the sales process gives a salesperson a significant advantage,” said Robb Novak, survey architect at SurveyGizmo. “Additionally, there is an opportunity to save time by engaging prospects with a recorded demo rather than setting an appointment.”
For companies with training and certification programs, SurveyGizmo for ReadyTalk allows human resources and training professionals to quickly and easily create and distribute on-demand training modules no matter where the audience is located. It is easy to measure retention with a survey-based quiz after each recording and ensure compliance by tracking how long a participant views a recording.
SurveyGizmo for ReadyTalk is available for free to ReadyTalk and SurveyGizmo customers. To see the integration in action, visit meet.readytalk.com/SurveyGizmo4ReadyTalk. To learn more about ReadyTalk’s audio and web conferencing offerings, including professional services and support for webinars , please visit www.readytalk.com, or on Twitter and Facebook.
Founded in 2000 and headquartered in Denver, Colo., ReadyTalk delivers audio and web conferencing services that empower customers to successfully conduct audio and web conferences of all sizes – from ad hoc meetings to large webinars. ReadyTalk combines ease of use with sophisticated marketing tools to increase audience engagement, event ROI and meeting productivity. Unlike other services, ReadyTalk gives customers a full suite of tools for training, collaboration, webinars and more. You’ll always have access to the right features when you need them, no need to upgrade to another product. Please call toll free 800.843.9166 or visit www.readytalk.com for more information.
Founded in 2006 and based in Boulder, Colorado, SurveyGizmo is an industry thought leader focused on bringing its customers new solutions for gathering and managing data, while delivering unparalleled support. SurveyGizmo has developed some of the most innovative technologies in the online survey industry, and its API provides easy integration of its robust data collection platform with external enterprise software. More at www.surveygizmo.com.