October 24, 2011 – Following last year’s successful launch of integrated social media tools, ReadyTalk, a leading provider of audio and web conferencing and webinar services, today announced new social sharing features that provide customers with additional tools for promoting webinars. ReadyTalk continues to be the only webinar service provider providing robust, integrated social media tools.
In a recent survey of nearly 1,500 people, Frost & Sullivan found that nearly three-fourths are personally using social media tools, and almost two-thirds do so as part of their day-to-day jobs. Overall, 60 percent of companies are using social media for marketing and customer support purposes.
“Today’s meeting planners cannot afford to ignore the presence of social media in people’s lives,” said Melanie Turek, industry director, enterprise communications, Frost & Sullivan. “To ensure a webinar is a success, companies need to market the event using social networking sites, and engage attendees in an ongoing conversation using new technologies.”
With just a few clicks, ReadyTalk’s newest features allow customers to:
- Utilize LinkedIn to expand promotion and reach additional audiences
- Leverage the social networks of their audience to drive new leads
- Increase attendance with Google Calendar integration
The new sharing features make it easy for the audience to share information about an upcoming webinar on Facebook, Twitter, and LinkedIn directly from the registration page and event emails. By leveraging a participant’s social network, conference organizers can reach untapped audiences. The addition of a LinkedIn integration makes it easier for organizers to promote content without having to jump out of their normal workflow processes.
“Webinars have become the go-to marketing tool for finding and nurturing new leads, but in order for webinars to be successful, you have to be able to successfully market and promote the webinar to new audiences,” said Scott King, executive vice president of sales and marketing for ReadyTalk. “ReadyTalk’s new social media features allow webinar organizers to reach new audiences more efficiently and without added costs.”