ReadyTalk Integrates with Eloqua to Streamline Webinar Processes


ReadyTalk Integrates with Eloqua to Streamline Webinar Processes
Marketers can leverage the customizability of Eloqua and the reliability of ReadyTalk to run more efficient, effective webinars

DENVER – May 17, 2011 – ReadyTalk today announced the availability of the Eloqua Cloud Connectors for ReadyTalk, which increase the accuracy of webinar-generated data and move leads through the marketing and sales pipeline faster.

As the leading provider of revenue performance management solutions, Eloqua worked closely with ReadyTalk to meet the needs of customers who use ReadyTalk’s audio and web conferencing and webinar services as a key component in marketing campaigns and lead generation programs.

In a recent study, 92 percent of marketers surveyed indicated that webinars are the second most effective means for generating high quality leads and one of the most affordable tools available. Additionally, a recent Frost & Sullivan report shows a steady increase in the need for web event services by small to medium businesses.

“For some time, webinars have been one of the most effective tools for marketers,” said Dave Green, director of best practices, applied research, at MECLABS, “The ability to integrate webinar and marketing automation software will save a significant amount of time for webinar organizers and allow more targeted follow-up faster. Overall, this integration makes webinar programs much more valuable.”

The Eloqua Cloud Connectors for ReadyTalk improve the effectiveness of webinar programs by enabling marketers to:

  • Promote webinars with custom Eloqua emails and registration pages
  • Increase reporting accuracy and security with a unique “Join Meeting” link for each registrant
  • Run engaging live events for audiences of up to 3,000 people
  • Automatically capture attendance data in Eloqua to speed lead scoring and sales conversion
  • Easily add new prospects generated by webinars to Eloqua

“As we look to help companies grow revenue through improved marketing and demand generation campaigns, we recognized that there were pain points around managing the data from multiple platforms,” said Steve Woods, CTO at Eloqua. “Cloud Connectors, such as this one, are designed to improve the process of moving data more quickly between Eloqua and other platforms used by marketers and decrease the number of steps in the marketing cycle.”

On May 25, Steve and Dave will join ReadyTalk and the American Marketing Association for a webinar and discussion on the value of integrating marketing tools. Register for the webinar, Accelerate Lead Conversion: The Combined Power of Webinars Plus Marketing Automation, at https://cc.readytalk.com/r/15wdvujgzh3r.

The ReadyTalk Cloud Connectors are free and available now from the Eloqua Cloud Connectors portal. For additional information, including a demo, visit the Eloqua Cloud Connectors for ReadyTalk site. Similar to other Eloqua Cloud Connectors, the ReadyTalk Connectors are added as steps within the Eloqua Program Builder's marketing automation workflows. Woods posted a step-by-step on how the process works on the Eloqua Artisan blog.

For more information about ReadyTalk’s audio and web conferencing offerings, including professional services and support for webinars, please visit www.readytalk.com, or on Twitter and Facebook.

About ReadyTalk

Founded in 2000 and headquartered in Denver, Colo., ReadyTalk delivers audio and web conferencing services that empower customers to successfully conduct audio and web conferences of all sizes – from ad hoc meetings to large webinars. ReadyTalk combines ease of use with sophisticated marketing tools to increase audience engagement, event ROI and meeting productivity. Unlike other services, ReadyTalk gives customers a full suite of tools for training, collaboration, webinars and more. You’ll always have access to the right features when you need them, no need to upgrade to another product. Please call toll free 800.843.9166 or visit www.readytalk.com for more information.

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. Thousands of sales and marketing professionals rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the t’s All About Revenue blog, call 866-327-8764, or email demand [at] eloqua [dot] com (Subject: customer question) .


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For More Information: Bo Bandy, ReadyTalk, bo [dot] bandy [at] readytalk [dot] com