ReadyTalk Launches Audio and Web Conferencing App on Salesforce.com's AppExchange 2, the World's Most Popular Marketplace for Business Apps

Customers can now save time by automatically capturing registration and attendance data in salesforce.com

At Salesforce’s Dreamforce conference, ReadyTalk announced it has launched ReadyTalk for Salesforce on salesforce.com's AppExchange 2, helping to accelerate the market shift to Cloud 2, the next cloud computing paradigm. By integrating its audio and web conferencing platform with salesforce.com, ReadyTalk automates the manual processes associated with managing webinars and online training and exposes these programs to others in the organization.

With ReadyTalk for Salesforce, marketers and trainers can:

  • Eliminate time-consuming spreadsheet work by capturing registration and attendance details directly in salesforce.com.
  • Increase visibility across the organization and provide sales, support and others the ability to invite customers and prospects to important marketing, training and sales programs.
  • Speed sales follow up by providing immediate access to attendance data.

“For our training department, who are power users of both web conferencing and Salesforce, this integration is very exciting. They will be using the app to manage an annual event that includes 30 live web sessions and approximately 15,000 registrants,” said Jill Myers, business systems analyst at OverDrive, Inc. “ReadyTalk for Salesforce will enable our team to seamlessly invite customers and track attendance, which will eliminate time consuming processes so our trainers can focus on content rather than event logistics.  Because we will have clear insight into participation across all webinars, our marketing, sales and account management teams can more effectively prioritize and customize our post-event tasks and messaging.”

In addition to training programs, webinars play an increasingly important role in lead generation activities. In a recent study, 92 percent of the marketers surveyed indicated that webinars are the second most effective means for generating high quality leads and one of the most affordable tools available.

“As webinars continue to grow in popularity and sophistication, clients seek out more efficient ways to implement their programs,” said Marc Beattie, Senior Analyst at Wainhouse. “This integration from ReadyTalk decreases the steps required in hosting a webinar and gives visibility across the company, which greatly improves the effectiveness of the webinar.”

ReadyTalk’s reliable audio and web conferencing services currently support webinars of up to 3,000 participants and give customers access to a full-suite of tools for planning webinars, engaging audiences and following up effectively. By integrating with salesforce.com, ReadyTalk customers now also will be able to:

  • Send polished email invitations to salesforce.com leads, contacts and campaign members through ReadyTalk’s invitation tool or a third-party email marketing system. 
  • Collect registrations with a customized form and automatically create new leads for registrants and attendees not already in salesforce.com. 
  • Automatically record attendance data and give sales instant visibility into the sessions their prospects and customers are involved in.
  • View key webinar and training metrics right in salesforce.com.

The ReadyTalk for Salesforce app is free and available now in the AppExchange 2.  For additional information, including a demo, visit ReadyTalk at Dreamforce in the Astadia booth, #1021. Information is also available at

About the Force.com Platform and AppExchange
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications (http://www.salesforce.com/), more than 1,100 ISV partner applications like those from CA Technologies, FinancialForce.com and Fujitsu, and 200,000 custom applications used by salesforce.com’s 97,700 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange marketplace http://www.salesforce.com/appexchange/.

About ReadyTalk
ReadyTalk provides audio and web conferencing and webinar services designed for lead generation, interactive training, sales demos and collaborative meetings. ReadyTalk combines ease-of-use with sophisticated marketing tools to increase audience engagement, event ROI and meeting productivity while integrating seamlessly with existing business processes. Visit www.readytalk.com for more information.

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