Thinking about creating your own web seminars? We’ll help get you started.
- Upcoming Web Seminars
- Recorded Web Seminars
Avoiding the Placement Crash
Wednesday, August 13th 2008
12:00pm Eastern / 11:00am Central / 10:00am Mountain / 9:00am Pacific
James Clark, Room 214
The Council of Public Relations Firms invites you to attend a free, one hour web seminar that will explain how to extend the life of PR campaigns through various online tools; how firms can grow their social media business through community manager program and how to build grassroots expertise.
The discussion, led by social media and word of mouth expert James Clark, will focus on how to avoid what he calls "The Placement Crash," by using online tools such as webinars, live chat, special report downloads and surveys to capture and measure offline to online media impact.
During the presentation Clark will share his "Online Pre-Emptive Strike" methodology for landing mainstream media hits. This methodology leverages the tools already being used by PR firms, but strategically places the emphasis on building online buzz and expertise with traditional PR tactics.
This web seminar is being brought to Council members courtesy of ReadyTalk, the "Full Program Sponsor" of the 2007 Critical Issues Forum.
Speaker Details
Making Your Green Messaging Memorable: How to Have a Socially Responsible Reputation
Tuesday, August 26th 2008
2:00pm Eastern / 1:00pm Central / 12:00pm Mountain / 11:00am Pacific
Josiah McClellan, Porter Novelli
An April poll by Conscientious Innovation revealed that a majority of consumers cannot identify a list of major brands as "green" or "not green." With the exponential increase in the number of green marketing claims over the past several months, it is only becoming more difficult for companies to get credit for their sustainability initiatives.
This discussion, led by public relations and communications expert Josiah McClellan, will explore five best practices that small, medium and large companies can use to make their green messaging more effective, and start to build a socially responsible reputation that sticks with customers.
