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| Title | Date | Presenter | Category |
|---|---|---|---|
| The 5 Attributes of Great Leaders: How to Develop Great Leadership within Ourselves and Our Organizations | 06/11/2009 | Hal Adler | Other |
The 5 Attributes of Great Leaders: How to Develop Great Leadership within Ourselves and Our OrganizationsThursday, June 11th 2009Hal Adler, Leadership LandingJoin Hal Adler, Founder and Principal of Leadership LandingTM for a conversation about The 5 Attributes of Great Leaders. After many years of observing great leaders within great workplaces, Leadership LandingTM has identified 5 specific attributes that differentiate great leaders from the rest. Hal will discuss The 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, and Inspiration) while drawing from numerous best practices and case studies. This interactive presentation will:
Hal Adler, Leadership LandingSpeaker DetailsPrior to founding Leadership LandingTM, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For. Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time. Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction. | |||
| What's Working in Online Marketing Events in 2009 | 05/27/2009 | Bob Hanson | Marketing |
What's Working in Online Marketing Events in 2009Wednesday, May 27th 2009Bob Hanson, Quantum Leap MarketingIn a recession it is even more important than ever to look for ways to improve revenue, cut costs, and get more from your marketing budget. Join the ReadyTalk and Quantum Leap Marketing for an interactive webinar discussion which reveals today's best practices for marketing during a recession and how winning online marketing can make your marketing efforts more effective. You’ll learn how to avoid the common online mistakes and what to do to increase online lead flow by up to 500% within 6 months. Here are just a few take-away points:
And more… including the latest in marketing trends from QLM’s recent surveys. Gain insight to your biggest marketing and digital publishing questions. Bob Hanson, Quantum Leap MarketingSpeaker DetailsBob Hanson is the President of Quantum Leap Marketing, and creator of the Must-See Webinar System. He consults with firms of all types on how to get more leads and sales using marketing strategies like webinars, web marketing, and email marketing, and he also produces many webinars using his Must-See Webinars system. Last year his clients including Dale Carnegie Business Group, EMC, Symantec and countless small businesses successfully delivered over 1,500 webinars. He has generated over 2,250 registrants for a single webinar without spending a dime on marketing, 15,000 webinar registrants in a single year for a small company, and hundreds of thousands in sales from a single webinar recording. His event marketing strategies have generated over $1.45 billion in qualified sales leads for clients. Bob is also the author of many reports on webinars including 7 Secrets of Winning Webinars and How to Create an On Demand Webinar Program. | |||
| I Tweet Therefore I am: How to Present, Monitor and Protect Your Company Brand on Twitter | 05/21/2009 | Jim Stroud | Marketing |
I Tweet Therefore I am: How to Present, Monitor and Protect Your Company Brand on TwitterThursday, May 21st 2009Jim Stroud, EnglishCafeTwitter is hugely popular and is showing no signs of slowing down. If you are new to Twitter, the temptation is to jump right in and start Twittering and there is certainly nothing wrong with that, but what about your Company Brand? The way you represent your company on Twitter speaks volumes about your Enterprise and has an effect that can linger for years. In "I Tweet Therefore I Am," Jim Stroud discusses: Jim Stroud, EnglishCafeSpeaker DetailsJim Stroud is a Social Media Development Manager for EnglishCafe, the premier English learning community for global professionals. Its parent company - GlobalEnglish Corporation, is the leading provider of on-demand business English communication learning and support for the world’s top companies. Prior to EnglishCafe, Jim Stroud amassed a decade of experience in the Recruiting field. As a self-described “Searchologist,” (someone proficient in online research) Jim has consulted for such companies as Microsoft, Google, MCI, Siemens and a host of startup companies. When not engaged in Recruitment Research, Competitive Intelligence and Training projects for the aforementioned organizations, Jim created and sold two online properties while managing an award-winning blog – The Recruiters Lounge. He is the host of the how-to video series - Your Internet Coach and the technology podcast - Friday Traffic Report. When he is not online, Jim suffers severe withdrawal pains that can only be soothed by chocolate chip cookies and family time. To network with Jim Stroud, please visit: http://unhub.com/jimstroud | |||
| A Compelling Case for Conferencing: How to Use This Technology for Maximum Benefit | 05/18/2009 | Shawn Cardinal & Rachel Stoddart | Professional Development |
A Compelling Case for Conferencing: How to Use This Technology for Maximum BenefitMonday, May 18th 2009Shawn Cardinal & Rachel Stoddart, ReadyTalkDo you currently use web conferencing? Do you have the feeling that there is a lot more to this technology than you know? If you don’t use it, do you get the feeling that you should be? Are you getting the most out of you web conferencing service during the economic downturn? Did you know that experts are pointing to web conferencing technology as an essential driver for immediate cost savings, as well as a way to drive incremental revenue growth? In this seminar you will learn:
This is a must attend seminar if you are looking for ways to expand the uses for your conferencing service. Shawn Cardinal & Rachel Stoddart, ReadyTalkSpeaker DetailsShawn Cardinal As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events. His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience. Rachel Stoddart Rachel Stoddart is a senior member of ReadyTalk’s Events and Training Department. Since joining ReadyTalk in 2006 she has helped develop the ReadyTalk Web Seminar Series and facilitated hundreds of webinars. Her expertise in event management has helped hundreds of customers create successful web seminars of their own. Rachel is originally from St. Louis, MO and is an avid Cardinals fan. In Colorado she enjoys skiing, cycling, and enjoying the outdoors with her Jack Russell Terrier. | |||
| "7 Deadly Sins" of Running a Business | 05/07/2009 | Debra Thompson | Professional Development |
"7 Deadly Sins" of Running a BusinessThursday, May 7th 2009Debra Thompson, Strategy Solutions, Inc.Becoming a Business Leader or Manager may seem like a good idea when you initially take the position, but then reality hits. Many leaders are hit hard with the realities of the position and how to strategically ensure that the organizations' interests are met while attempting to "do the right thing." This session highlights the biggest pitfalls to good leadership and management and offers practical strategies to ensure success. Debra Thompson, Strategy Solutions, Inc.Speaker DetailsDebra Thompson is President and CEO of Strategy Solutions, Inc. Among services to both for-profit and nonprofit organizations, her major accomplishments include facilitating local and regional economic development strategic planning initiatives, visioning & planning processes for government consolidations, healthcare systems and joint ventures, as well as business turnarounds. She has completed a number of marketing/branding and market re-positioning projects. Prior to this position she served as Director of Planning for Hamot Health Foundation and Corry Regional Health Systems where she was responsible for strategic planning, market research, marketing information systems, as well as affiliate and community planning support. She also held positions of Manager, Market and Product Planning and Coordinator, Marketing Information Systems. | |||
| A Compelling Case for Conferencing: How to Use This Technology for Maximum Benefit | 04/24/2009 | Shawn Cardinal & Rachel Stoddart | Professional Development |
A Compelling Case for Conferencing: How to Use This Technology for Maximum BenefitFriday, April 24th 2009Shawn Cardinal & Rachel Stoddart, ReadyTalkDo you currently use web conferencing? Do you have the feeling that there is a lot more to this technology than you know? If you don’t use it, do you get the feeling that you should be? Are you getting the most out of you web conferencing service during the economic downturn? Did you know that experts are pointing to web conferencing technology as an essential driver for immediate cost savings, as well as a way to drive incremental revenue growth? In this seminar you will learn:
This is a must attend seminar if you are looking for ways to expand the uses for your conferencing service. Shawn Cardinal & Rachel Stoddart, ReadyTalkSpeaker DetailsAs the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events. His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience. Rachel Stoddart is a senior member of ReadyTalk’s Events and Training Department. Since joining ReadyTalk in 2006 she has helped develop the ReadyTalk Web Seminar Series and facilitated hundreds of webinars. Her expertise in event management has helped hundreds of customers create successful web seminars of their own. Rachel is originally from St. Louis, MO and is an avid Cardinals fan. In Colorado she enjoys skiing, cycling, and enjoying the outdoors with her Jack Russell Terrier. | |||
| Unleashing Your Referral Stream in a Tough Economy | 04/21/2009 | Kendra Lee | Sales |
Unleashing Your Referral Stream in a Tough EconomyTuesday, April 21st 2009Kendra Lee, KLA GroupNew business development is the lifeblood of every organization’s growth. Yet, generating leads through marketing and cold calling can be an expensive and often unrewarding effort, especially when customers’ budgets have shrunk. Your satisfied customers and impressed prospects can provide you a steady stream of high quality referrals if only you know how to leverage them. Attract new prospects and shorten your sales cycle in a tough economy by unleashing your referral stream.
Bring your toughest questions and make referral selling work for you! Kendra Lee, KLA GroupSpeaker DetailsKendra Lee founded KLA Group in 1995.She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need Under Ms. Lee’s direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market. Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance. | |||
| We Have to Stop Meeting Like This! How to Run Effective Meetings | 04/16/2009 | Patty Kreamer | Professional Development |
We Have to Stop Meeting Like This! How to Run Effective MeetingsThursday, April 16th 2009Patty Kreamer , Kreamer Connect, Inc.Are you tired of meeting after meeting and feeling like little is accomplished? The cost of meetings is astronomical and it seriously impacts the bottom line. In this session, we will discuss issues that plague many meetings every day. like…
To make your meetings effective and worthwhile, this program is a must! (1-hour program that starts and ends on time!) Patty Kreamer , Kreamer Connect, Inc.Speaker DetailsPatty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives. Patty is an author, consultant, speaker and professional organizer who is seen regularly in the media. She shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams. Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter. Patty was named Women's Business Network's 2007 Woman of the Year as well as one of Pennsylvania’s Best 50 Women in Business and one of Pittsburgh’s Fastrackers in 2005. | |||
| The 5 Attributes of Great Leaders: How to Develop Great Leadership within Ourselves and Our Organizations | 04/09/2009 | Hal Adler | Other |
The 5 Attributes of Great Leaders: How to Develop Great Leadership within Ourselves and Our OrganizationsThursday, April 9th 2009Hal Adler, Leadership LandingJoin Hal Adler, Founder and Principal of Leadership LandingTM for a conversation about The 5 Attributes of Great Leaders. After many years of observing great leaders within great workplaces, Leadership LandingTM has identified 5 specific attributes that differentiate great leaders from the rest. Hal will discuss The 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, and Inspiration) while drawing from numerous best practices and case studies.
Hal Adler, Leadership LandingSpeaker DetailsPrior to founding Leadership LandingTM, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For. Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time. Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction. | |||
| Innovation & Creation (Part IV): What's Stopping You? | 04/07/2009 | Gareth Miles | Professional Development |
Innovation & Creation (Part IV): What's Stopping You?Tuesday, April 7th 2009Gareth Miles, ?What If! InnovationToday ?WhatIf!, the world¹s largest independent innovation consultancy, will be examining what¹s stopping us from being more creative during our 9 to 5 lives. One of the areas we will be exploring at depth is your environment the space you have to work in. We have a saying at ?WhatIf! that grey boring office lead to grey boring ideas. And it¹s true. The environment you're in has a direct impact on how you feel and how you feel has a direct impact on the quality of the work you do. We¹ll take you on a whistle-stop tour of some of the most creative spaces in the world and share with you some easy to steal ideas whether you work in an international office or your own spare bedroom. At the end of this talk you¹ll have loads of ideas to make your workspace a place where ideas come to live rather than a place they come to die. Gareth Miles, ?What If! InnovationSpeaker DetailsGareth began his life in rural Bedfordshire where the cottages were thatched and the roads were windy. As soon as he was able to locate the train station he escaped and moved to London to study puppetry in drama school. Eventually, his interest faded & he stumbled across the world of advertising & made it his home for five years working both as a planner and an art director for some very impressive (and some very unremarkable) London agencies. While in this space he was responsible for spoiling people’s enjoyment of good television, drowning their mailboxes with junk and genuinely seducing consumers into doing things they had never planned to do. ?What If! saved him from this terrific downward spiral into the bleak abyss of generic marketing! He appeared on their doorstep in 2005 and spent his first three years working with the company as an Inventor. Gareth was able to collaborate on countless global projects with subjects that ranged from underarms in Argentina to shampoo in Shanghai. His dream project to date has been working with Lego to develop Christmas presents for the 2009 holiday. Gareth moved to ?What If! New York in January 2007 and is loving every minute of it. He is now a priceless member of the Capability team, contributing his own special brand of innovative inspiration. | |||
| A Compelling Case for Conferencing: How to Use This Technology for Maximum Benefit | 04/06/2009 | Shawn Cardinal & Rachel Stoddart | Professional Development |
A Compelling Case for Conferencing: How to Use This Technology for Maximum BenefitMonday, April 6th 2009Shawn Cardinal & Rachel Stoddart, ReadyTalkDo you currently use web conferencing? Do you have the feeling that there is a lot more to this technology than you know? If you don’t use it, do you get the feeling that you should be? Are you getting the most out of you web conferencing service during the economic downturn? Did you know that experts are pointing to web conferencing technology as an essential driver for immediate cost savings, as well as a way to drive incremental revenue growth? In this seminar you will learn:
This is a must attend seminar if you are looking for ways to expand the uses for your conferencing service. Shawn Cardinal & Rachel Stoddart, ReadyTalkSpeaker DetailsAs the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events. His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience. Rachel Stoddart is a senior member of ReadyTalk’s Events and Training Department. Since joining ReadyTalk in 2006 she has helped develop the ReadyTalk Web Seminar Series and facilitated hundreds of webinars. Her expertise in event management has helped hundreds of customers create successful web seminars of their own. Rachel is originally from St. Louis, MO and is an avid Cardinals fan. In Colorado she enjoys skiing, cycling, and enjoying the outdoors with her Jack Russell Terrier. | |||
| Attributes that Drive Great Leadership: An in-depth look at Self-Awareness, Bravery and Kindness | 03/31/2009 | Hal Adler | Professional Development |
Attributes that Drive Great Leadership: An in-depth look at Self-Awareness, Bravery and KindnessTuesday, March 31st 2009Hal Adler, Leadership LandingJoin Hal Adler, Founder and Principal of Leadership Landing™ for a conversation about The 5 Attributes of Great Leaders. In this session, Hal will discuss in detail the first 3 Attributes, Self-Awareness, Bravery and Kindness. Learn how to hone skills and build strength in these areas while focusing on your people and organization. This interactive presentation will:
Hal Adler, Leadership LandingSpeaker DetailsPrior to founding Leadership Landing™, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For. Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time. Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction. | |||
| A Personalized URL Workshop: What is it & How it Can Boost your Marketing Efforts | 03/25/2009 | Jeff Finkelstein | Marketing |
A Personalized URL Workshop: What is it & How it Can Boost your Marketing EffortsWednesday, March 25th 2009Jeff Finkelstein, Customer ParadigmJeff Finkelstein, founder of Customer Paradigm, a Boulder-based web marketing firm, will discuss an emerging trend in website marketing: Personalized URLs. What is a personalized URL? It’s something like this link: www.RMDMA.org/angie.morrissey ...that goes to a personalized web page that greets the individual by name. Why are personalized URLs so effective? From a psychological standpoint, people love to hear their name (except when called to the principal’s office). Placing a person’s name next to your company’s URL creates a trust-based connection. A company that goes to the effort to create a personalized web link that greets you by name makes it clear that they value the relationship. Jeff will show how easily you can create personalized web pages for direct marketing, postal campaigns, and have your visitors greeted with a personalized Web page. Most important, you’ll become a hero by generating qualified leads in six easy steps. Personalized links are still quite new; this may be an excellent way to move your company’s marketing communications to the head of the pack! Jeff Finkelstein, Customer ParadigmSpeaker DetailsJeff is the founder of Customer Paradigm. Considered an expert on Internet privacy and web marketing, Jeff evangelizes the customer experience, and helps businesses design sequenced interactions that lead to loyal, delighted customers. Clients include Xcel Energy, Level3 Communications, 3M, Up With People and Adventure Rabbi. Finkelstein studied Political Science and Psychology at the University of Michigan, holds an MBA in Entrepreneurship & Technology Management from the University of Colorado at Boulder, and has served as an intern at The White House where he drafted executive correspondence, including the 1993 National Medal of Science & Technology message. | |||
| Coloring Outside the Lines: Creative Thinking for the Business Professional | 03/24/2009 | Jeff Tobe | Professional Development |
Coloring Outside the Lines: Creative Thinking for the Business ProfessionalTuesday, March 24th 2009Jeff Tobe, Coloring Outside the LinesTo be effective in today’s marketplace, we must be creative and innovative in our communication and in our innovative problem solving. Actually, you must stay ahead of the marketplace. Coloring Outside the Lines helps participants effectively use their innate creativity to their benefit in both their professional and personal lives. The focus of Coloring Outside the Lines is on creatively managing change and to looking at the customer “experience” versus customer “service”. What makes you different than anyone else out there? Attendees tackle the issues of VALUE vs. THE PERCEIVED COST of doing business with you. He addresses the concept of seeing the world through their eyes—from their perspective! ARE YOU WILLING TO COLOR OUTSIDE THE LINES? Join Jeff to learn:
Certified Speaking Professional, Jeff Tobe, challenges you to step outside your comfort zone in positioning yourself more creatively than ever before. Jeff Tobe, Coloring Outside the LinesSpeaker DetailsJeff Tobe was recently selected one of the top 15 speakers in North America by readers of Convention and Meetings Magazine. A Certified Speaking Professional, Jeff has also been dubbed by Insider Magazine as the “The Guru of Creatively Thriving from Change”. Tobe presents more than 100 programs each year to organizations that need to stay ahead of their marketplace. His background as an award-winning entrepreneur has made him the leading authority in creativity-in-business. Formerly, Jeff owned his own promotions and marketing agency and during his last three years in that business, won five International Golden Pyramid Awards for creativity in promotions. Now, Jeff is the Primary Colorer at Coloring Outside the Lines in Pittsburgh, PA. He is one of only 400 speakers worldwide to hold the earned designation of Certified Speaking Professional, the highest accreditation of the National Speakers Association. Tobe believes in the power of creativity to manage the change that is inevitable with innovation and to look at what one does from an entirely new perspective. He helps participants not only to cope with transition, but to creatively embrace and thrive from it. Jeff is the author of the just-released 2nd edition, business book, Coloring Outside the Lines, and he is the co-author of Success is a Decision of the Mind and The Communication Coach. | |||
| *Rescheduled Event* Electronic Waste & Human Rights | 03/20/2009 | John Shegerian and Jim Puckett | Green |
*Rescheduled Event*
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| The 5 Attributes of Great Leaders: How to develop great leadership within ourselves and our organizations | 03/19/2009 | Hal Adler | Professional Development |
The 5 Attributes of Great Leaders: How to develop great leadership within ourselves and our organizationsThursday, March 19th 2009Hal Adler, Leadership LandingJoin Hal Adler, Founder and Principal of Leadership Landing™ for a conversation about The 5 Attributes of Great Leaders. After many years of observing great leaders within great workplaces, Leadership Landing™ has identified 5 specific attributes that differentiate great leaders from the rest. Hal will discuss The 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, and Inspiration) while drawing from numerous best practices and case studies. This interactive presentation will:
Hal Adler, Leadership LandingSpeaker DetailsPrior to founding Leadership Landing™, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For. Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time. Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction. | |||
| How to Save Money, Engage Your Audience, & Green Your Commnications Using Social Media | 03/18/2009 | Rob Simon | Green |
How to Save Money, Engage Your Audience, & Green Your Commnications Using Social MediaWednesday, March 18th 2009Rob Simon, BurstMarketingIf you are a not-for-profit, educational or private-sector organization looking to save money while better engaging your audiences and reaching your sustainability goals, this webinar is for you. Join Rob Simon, with BurstMarketing which has become a pioneer in social media and gain practical advice on how you can:
Whether you are new to the social media scene or a veteran in this space, you’ll learn numerous ways to enhance your current programs. Here are just a few of the benefits to look forward to:
Rob Simon, BurstMarketingSpeaker DetailsRob Simon is an accomplished entrepreneur with more than 30 years of experience starting, growing and managing pioneering media companies. He is the founder, president and CEO of BurstMarketing, a social media company and leader in publishing podcasts, widgets and mobile applications for consumers who access their media online and via portable devices including iPods and smart phones such as the iPhone and Blackberry. Prior to starting Burst, Rob had started three successful newspapers, two cable TV companies, a magazine, and one of the largest full-service marketing, public relations & Internet firms in the Rocky Mountains. He also started the first Russian-American newspaper in Russia, with a quarterly circulation of nearly 50 million. He is a published author and frequent speaker at conferences and webinars. Today, BurstMarketing’s social media networks reach more than 400,000 unique customers who download annually nearly 1 million episodes of audio and video content. Burst publishes podcasts and social media networks for organizations such as BookExpo America, Qwest Communications, the City of Denver, the Starz Denver Film Festival, and the 2008 Denver Democratic Convention. Rob graduated from Cornell University in 1976 with a bachelor’s degree in communications & has won several awards for his communications campaigns. He is married with two children. | |||
| Anti-Social Networking: A new twist to an old approach | 03/17/2009 | Kayte Connelly | Professional Development |
Anti-Social Networking: A new twist to an old approachTuesday, March 17th 2009Kayte Connelly, Best Principled Solutions LLCWHAT: A workshop session demonstrating techniques for effective face-to-face networking skills that produce telling results. While social networking is all the rage, 70% of business results are from direct face-to-face referrals. You and/or your staff are responsible to purposefully represent your business and reach desired pre-ordained goals. How are you arming your staff and directing their efforts to expand the critical skills they need for valuable network building? Attend this session and walk away with practical tools and resources to implement your successful networking strategies and achieve critical results. Fortify your team now to surpass expectations. Never be fearful to approach a crowded room again without purpose and triumph. WHO SHOULD ATTEND: Those who are ultimately responsible for the leading the development of their staff:
Kayte Connelly, Best Principled Solutions LLCSpeaker DetailsKayte Connelly, CCA is a Leadership Coach and an Organizational Development Consultant. She is a certified ChangeWorks Analyst and Standards for Excellence Approved Consultant and a columnist for the Philadelphia Women's Journal. Connelly supports individuals through processing solutions for personal, professional and organizational goals by restoring control to the areas in which they are experiencing extreme tension. Join the "Chaos Lady" as she supports you in regaining your control for using networking with purpose to boost your business. www.bestprincipledsolutions.com | |||
| Innovation & Creation (Part III):Harnessing Innovative Energy | 03/10/2009 | Lisa Buckley | Management |
Innovation & Creation (Part III):Harnessing Innovative EnergyTuesday, March 10th 2009Lisa Buckley, ?What If! InnovationContinue the journey with ?What If!, the world’s largest independent innovation consultancy, for fresh perspective and stimulus around how to build and sustain creativity and innovation.
Developing an innovation culture involves experimenting and trying things out. You could see it as the opposite of strategy; it’s more a life science with a hard commercial edge. Most of our clients are very good at instigating innovation processes and methodologies. Nonetheless, we still hear them lament, “We’ve got all the innovation systems but we don’t have any innovation.” Innovation Energy is the key that unlocks these systems. It’s the fuel that drives the engine, the software that powers the machine. It’s the confluence of three forces, when unleashed in the right way will drive enormous value into your business:
From our own experience working with entrepreneurs and executives, they will come back to these three themes time and time again. Lisa Buckley, ?What If! InnovationSpeaker DetailsThis hurricane of talent has a background in marketing & advertising with projects spanning a number of areas: from helping a global CPG company reinvent the baby food aisle at supermarkets to sniffing out commercial potential for NASA technologies. She has a bachelor of science degree in Psychology as well as her MBA. Before joining ?What If!, Lisa was an Account Supervisor at Saatchi & Saatchi overseeing accounts for American Express and Hanes. She's also spent some time working with Wal-Mart customer teams from P&G, Novartis, Smuckers, Crayola, and others. Today, Lisa is overjoyed to have fused her fascination with human behavior, her artistic inclination and her branding experience into one, exhilarating package at ?What If!. She is a senior member of the Capabilities team, where her ingenuity is best put to use helping clients become even more brilliant than they ever thought possible. | |||
| Presentations That Compel Your Audience to Action | 02/24/2009 | Denise and Joseph LaStoria | Professional Development |
Presentations That Compel Your Audience to ActionTuesday, February 24th 2009Denise and Joseph LaStoria, Training Advantages, LLCFormal presentations are a challenge for most individuals. Do you know the key elements of a successful presentation? Will your audience be persuaded to move forward or left wanting? This hour will highlight key topics that will help you prepare for that next client or internal presentation. You will hear strategies for opening your presentation to capture your audience’s interest, developing the flow of your message and using the language that will enhance that message. Denise and Joseph LaStoria, Training Advantages, LLCSpeaker DetailsDenise LaStoria has more than 25 years of sales and leadership experience. Throughout her career, she has held positions in sales, marketing, sales management, and marketing management with mid-sized and Fortune 500 companies. As a sales professional, Denise has sold to various industries including education, government, healthcare and electronics manufacturing, both as a company representative and a distributor. Denise’s expertise includes market research, marketing and business plan development, new product development, launching new products, customer product and sales tool development, training and sales management. Currently the co-owner of Training Advantages, LLC, Denise’s services help organizations develop their employees’ skills to improve company efficiency, manage costs and grow revenue. Joseph LaStoria is co-owner of Training Advantages, LLC. He leverages his background in Information Technology coupled with his degree work in Organizational Behavior and Development to consult with clients on optimizing adult Learning and Development. Joe is the creator of customized skill development training solutions that allow individuals to enhance their job performance in key areas such as presentation skills, team building, financial understanding, leadership development and time or territory management. His IT background has been instrumental in helping organizations launch and maintain their sales force automation systems. Joe is regularly tapped by clients to write user-friendly manuals, deliver client developed training and conduct web based instruction. | |||
| Coping with Multitasking During Project Meetings | 02/17/2009 | Jim Black | Management |
Coping with Multitasking During Project MeetingsTuesday, February 17th 2009Jim Black, Chronicle GraphicsDuring your project meetings, are the participants reading email, surfing the web, or doing instant messaging while they “half-listen” to the meeting? Research shows that 90% of people participating in virtual meetings are “multitasking”: doing at least one other thing that is not related to the meeting. Wouldn’t it be better for your project outcome if team members and stakeholders paid full attention for the whole meeting? You may be surprised at the answer. This entertaining and information-packed talk examines the challenge of multitasking and teaches coping skills, techniques, and tools to manage the attention of meeting participants. Created and delivered by a master presenter who is a veteran of both project management and executive management, this course shows you how to manage participants’ attention, get your issues resolved, and adjourn the meeting with time to spare. After this presentation, you will be able to
Why attend?
Jim Black, Chronicle GraphicsSpeaker DetailsDr. Jim Black is a founder and CEO of Chronicle Graphics, maker of innovative software that helps project managers run better team meetings and tell better project stories to their stakeholders. He has participated in, or managed complex software projects for over 25 years. Prior to founding Chronicle Graphics, he held the position of Senior Vice President of Engineering at the Comcast subsidiary GuideWorks, which builds the interactive program guides for digital cable set-top boxes across North America. From 1996 to 2000, Jim presided as Vice-President of R&D for Landmark Graphics, a subsidiary of Halliburton that builds the leading visualization and analysis software for oil and gas exploration and production. He also led a R&D and consulting group for IBM for seven years. This team focused on computing for the oil and gas industry. Early on in his career from 1981 to 1989, Jim worked for Texas Instruments in Dallas, Texas. Jim has a PhD in Applied Physics from Harvard University and a BA in physics from Rice University. He lives in Centennial, Colorado. | |||
| Innovation & Creation (Part II): Stimulus Principles | 02/12/2009 | Dan Heasman | Other |
Innovation & Creation
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| The 2009 FORTUNE 100 Best Companies to Work For®: Tools and Techniques of the Best | 02/11/2009 | Amy Lyman | Management |
The 2009 FORTUNE 100 Best Companies to Work For®: Tools and Techniques of the BestWednesday, February 11th 2009Amy Lyman, Great Place to Work® InstituteJoin Great Place to Work® Institute Co-Founder and Director of Corporate Research Amy Lyman, PhD as she shares lessons and insights from the 2009 FORTUNE 100 Best Companies to Work For®. How have they performed over the past year, what tools and techniques are they using to keep employees informed during these challenging times, and how are employees responding—has there been a shift in the level of trust? Let the policies, practices and lessons learned from this stellar group of companies provide useful guidance for your own organization. Great Place to Work® Institute, Inc. has been identifying the 100 Best Companies to Work For® since 1998. Amy will answer questions and explain why workplace culture continues to shift in a positive direction. Here’s what to expect:
Amy Lyman, Great Place to Work® InstituteSpeaker DetailsAmy Lyman, Ph.D. is a co-founder of Great Place to Work® Institute, and currently serves as Director of Corporate Research. In her role, Amy conducts specific research on Best Companies policies and practices linking the quality of workplace conduct with the financial and non-financial benefits achieved by great workplaces. Amy has assisted organizations with:
Prior to founding the Great Place to Work® Institute, Amy taught Organization Development, Systems Theory and Qualitative Research Methods in the Department of Applied Behavioral Sciences at the University of California, Davis. She began her consulting work while a research fellow at the Wharton Center for Applied Research at the University of Pennsylvania. She has authored articles about business management issues and has been a featured speaker at numerous management development workshops and conferences focused on general management, leadership development and strategic planning. Amy Lyman received her Ph.D. from the University of Pennsylvania and her bachelor's degree from the University of California, Davis. She is an active member of the Religious Society of Friends (Quakers). | |||
| Consultative Selling: Proven Ways to Close More Profitable Deals | 02/10/2009 | Kendra Lee | Sales |
Consultative Selling: Proven Ways to Close More Profitable DealsTuesday, February 10th 2009Kendra Lee, KLA GroupLooking for that secret that top sellers know and use to close bigger, more profitable deals with clients who respect them? It᾿s consultative selling! Consultative selling turns customers into clients who value your input and make decisions based on your recommendations. But being a consultant is a risk and requires changing the way you think about your clients’ needs. It᾿s more than just selling solutions. In this session you will discover:
Bring your toughest questions and receive fresh consultative strategies and expert advice. Have your clients listening to you, calling you, and asking for your recommendations with your consultative approach to selling. Also, Kendra will be giving away a copy of her best-selling book*, in addition to another useful tool in MP3 format at some point during the event:
*Must be present to win Kendra Lee, KLA GroupSpeaker DetailsKendra Lee founded KLA Group in 1995. She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need. Under Ms. Lee’s direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market. Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance. | |||
| Top 10 Ways to Promote Your Marketing Webinars and Web Selling Events | 01/29/2009 | Bob Hanson | Marketing |
Top 10 Ways to Promote Your Marketing Webinars and Web Selling EventsThursday, January 29th 2009Bob Hanson, Quantum Leap MarketingLet’s face it, bigger is better when it comes to webinars and web events. How can you get more registrants and leads from your next event? What are some proven strategies that can increase your attendance by up to 500% at your next event? Join Bob Hanson, president of Quantum Leap Marketing, Inc, and author of numerous reports on webinars for this interactive discussion to help you obtain a significant increase of registrants and attendees from every event. In this his presentation, Bob will reveal his time-tested strategies for getting a more results your webinar marketing plan and avoiding the common mistakes most marketers make. Here is what you can expect to take away:
All attendees will be eligible to receive Bob’s new checklist, “21 Winning Ways of Promoting Your Webinars for More Leads and Sales.” Bob Hanson, Quantum Leap MarketingSpeaker DetailsBob Hanson is the President of Quantum Leap Marketing, and creator of the Must-See Webinar System. He consults with firms of all types on how to get more leads and sales using marketing strategies like webinars, web marketing, and email marketing, and he also produces many webinars using his Must-See Webinars system. Last year his clients including Dale Carnegie Business Group, EMC, Symantec and countless small businesses successfully delivered over 1,500 webinars. He has generated over 2,250 registrants for a single webinar without spending a dime on marketing, 15,000 webinar registrants in a single year for a small company, hundreds of thousands in sales from a single webinar recording. His event marketing strategies have generated over $1.45 billion in qualified sales leads for clients. He is the author of many reports on webinars including 7 Secrets of Winning Webinars and How to Create an On Demand Webinar Program. | |||
| Leading Your Sales Team in Tough Economic Times | 01/27/2009 | Colleen Stanley | Management |
Leading Your Sales Team in Tough Economic TimesTuesday, January 27th 2009Colleen Stanley, SalesLeadership, Inc.Leadership is most important in challenging times, especially when you are already in a tough business. This web seminar will uncover the 5 things you must do to help your sales team hit their 2009 goals and not get bogged down by the current ‘doom and gloom’ attitude facing many sales organizations today. Managers need to invest more in education, coaching and support. This is the precise time when it is most essential to success and morale. Colleen Stanley, SalesLeadership, Inc.Speaker DetailsColleen Stanley is President of SalesLeadership, Inc. She is a monthly columnist for the Business Journals across the United States, co-author of Motivational Selling and author of Growing Great Sales Teams: Lessons from the Cornfield. Colleen was the featured speaker on sales for the 2006 New York Times Small Business Summit. Prior to starting SalesLeadership, Colleen was Vice President of Sales and Marketing for Varsity Spirit Corporation. During her 10 years at Varsity, sales increased from $8M to $90M. Varsity was named by Forbes Magazine as one of the 200 fastest growing companies in the United States in 1994 and 1995. Clients include: Corporate Express, Vail Resorts, 3M, Siemens Corporation, Land Title Guarantee, Alps Mutual Fund, and Alpine Bank. | |||
| Energy: WHAT it is, HOW it works, WHY you should know | 01/22/2009 | Brian Rouch | Green |
Energy: WHAT it is, HOW it works, WHY you should knowThursday, January 22nd 2009Brian Rouch, Inerg, LLCWhat is all the recent talk is around 'energy' - the issues we face because if it, the renewability factors, the steps we are taking to improve our level of responsibility, and so on? I'm sure we all have a few questions that have yet to be addressed, even if it is simply a high-level review. Something would be better than nothing at all - right? Join Brain to cover exactly what's stated in the title: the WHAT, the HOW, and the WHY. All of these parts are critical to discovering a starting point and arriving at a conclusion that will help us all be better stewards of our resources. Brian Rouch, Inerg, LLCSpeaker DetailsStudying philosophy and political science as an undergraduate in Vancouver, British Columbia, early on Brian developed an appreciation for a global perspective on energy policy. Upon completion, he went on to Boston College for graduate study in Political Science with a research emphasis in energy policy. His research in energy policy inspired him to pursue a career in green energy & carbon-mitigating design measures. Currently, Brian acts as the Managing Member of Inerg, LLC, an energy services company engaged in the development of renewable energy sources. He is responsible for campaigns, site acquisition, strategic partner relations, & utility relations. In his free time, Brian enjoys community service and being outside. He is a member of the Visalia Breakfast Rotary Club, City of Visalia Smart Growth Task Force, Chairs the City of Visalia Environmental Committee, and a board member of the College of the Sequoias Arts and Lectures Committee. In 2006, Brian founded YouthSki, a youth development program that makes skiing free for disadvantaged and at-risk youth. When not engaged with a service project, Brian enjoys rock climbing, snow skiing, and white water kayaking. | |||
| Mining the Mother Lode: Lead Generation on the Internet | 01/20/2009 | Scott Hickey | Sales |
Mining the Mother Lode: Lead Generation on the InternetTuesday, January 20th 2009Scott Hickey, Full PartnerIn this 50-minute, information-packed web seminar, Scott Hickey will explore the many ways you can use the Internet to find qualified leads for your company's products and services. He'll review the most popular techniques, such as email broadcasting, affiliate programs, and a great web site, then move on to the cutting edge of blogs and social networks as lead generators. You'll see how many ways there are to build relationships with thousands of prospects you could never have found before, then turn lots of them into loyal customers. Scott Hickey, Full PartnerSpeaker DetailsScott Hickey has been a business consultant for over 20 years helping businesses of all sizes realize growth through the right mix of innovative online solutions. Scott is CEO and Co-Founder of Full Partner, which offers the world's most comprehensive, fully-integrated online solution for internet sales and marketing. | |||
| ...But I Might Need it Someday! Make 2009 a Year of Organization | 01/13/2009 | Patty Kreamer | Professional Development |
...But I Might Need it Someday! Make 2009 a Year of OrganizationTuesday, January 13th 2009Patty Kreamer, Kreamer Connect, Inc.Imagine being able to find things when you need them—not 3 weeks later. If you’ve been miserable because clutter and chaos are ruling your life, ...But I Might Need It Someday is for you. Patty’s program offers simple, practical solutions on how to organize your life and WIN the clutter battle once and for all! Increase your morale and bottom line and decrease the stress and frustration of disorganization. Uncover the complete process on how to get organized.
You have nothing to lose but the clutter! Patty Kreamer, Kreamer Connect, Inc.Speaker DetailsPatty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives. Patty is an author, consultant, speaker and professional organizer who is seen regularly in the media. She shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams. Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter. Patty was named 2007 Woman of the Year Women's Business Network's as well as one of Pennsylvania's Best 50 Women in Business and one of Pittsburgh's Fastrackers in 2005. | |||
| Innovation & Creation: Your Jumpstart to a New Year & a New Vision (Part I) | 01/08/2009 | Hal Adler and Lisa Buckley | Professional Development |
Innovation & Creation: Your Jumpstart to a New Year & a New Vision (Part I)Thursday, January 8th 2009Hal Adler and Lisa Buckley, ?What If! New YorkJoin ?What If!, the world's largest independent innovation consultancy, as they share six creative behaviors that will help you unleash creativity and unlock innovation. Why behaviors? Adopting and following a specific process won't guarantee innovation. It's getting people to behave in the right way throughout the process that creates the magic. These behaviors are based on what some of the world's most creative people and companies do on a daily basis. Whatever your job, whatever you do, these behaviors can be adapted and applied to how you work. The six behaviors will be brought to life with:
These are the same behaviors that ?What If! learning specialists have trained to more than 10,000 people globally: Greenhousing, Freshness, Signaling, Realness, Momentum, and Bravery. Join us to discover your maximum innovative potential! Hal Adler and Lisa Buckley, ?What If! New YorkSpeaker DetailsHal Adler Before joining ?What If! New York, Hal was President of Great Place to Work® Institute, the global management research and consulting firm that creates the gold standard for recognizing great workplaces; the "FORTUNE 100 Best Companies to Work For". Prior to assuming the position of President at the Great Place to Work® Institute in 2006, Hal held various leadership roles on the Institute's consulting team, heading up employee focused workplace transformation projects for large and small companies across a wide range of industries. He was also the founder of Training Arts Institute, as well as the VP of Talent Solutions for the Center for Talent Retention. Hal brings a wide, diverse perspective to his life and client work. Professional opera singer, orchestral and choral conductor, chef and San Francisco restaurant owner are just a few titles that Hal has held during his pre-consulting days. All the while, his favorite title has been dad (or dude, depending on who he's hanging with). Hal lives right outside of San Francisco with his wife and 2 young children. Lisa Buckley This hurricane of talent has a background in marketing & advertising with projects spanning a number of areas: from helping a global CPG company reinvent the baby food aisle at supermarkets to sniffing out commercial potential for NASA technologies. She has a bachelor of science degree in Psychology as well as her MBA. Before joining ?What If!, Lisa was an Account Supervisor at Saatchi & Saatchi overseeing accounts for American Express and Hanes. She's also spent some time working with Wal-Mart customer teams from P&G, Novartis, Smuckers, Crayola, and others. Today, Lisa is overjoyed to have fused her fascination with human behavior, her artistic inclination and her branding experience into one, exhilarating package at ?What If!. She is a senior member of the Capabilities team, where her ingenuity is best put to use helping clients become even more brilliant than they ever thought possible. | |||
| Your Carbon Footprint: The Impact of Business Travel & Corporate Communication | 12/18/2008 | Josh Whitney | Green |
Your Carbon Footprint: The Impact of Business Travel & Corporate CommunicationThursday, December 18th 2008Josh Whitney, Onsight StrategyEver wonder what your competition is doing to reduce their mark on the environment? Or how they increase their visibility as a sustainable player in the market? Who is leading the efforts in these organizations and what is their game plan in today's variable economy? How much could you reduce in terms of cost and your carbon footprint by using resources such as web conferencing versus business travel? Josh Whitney, Principal and Founder of Onsight Strategy Consulting, will address these kinds of questions with some specific case studies from a couple of big players including Microsoft and Cisco Systems. Gain insight on how to start your eco-friendly business practices and where to go for helpful resources. Josh Whitney, Onsight StrategySpeaker DetailsJosh Whitney is the Principle & Founder of Onsight Strategy, a consulting firm that focuses on sustainable corporate practices. Josh has been actively working within the sustainability sector for the last 8 years with a combined focus on entrepreneurship, real estate and sustainability. Before his move to Colorado, he played a key role in strategic direction and client services as a Project Director with WSP Environment and Energy based in San Francisco. He has worked with and consulted for many of the Fortune 500 leaders, including Merrill Lynch, Genentech, Cisco Systems, Microsoft & Seagate Technology, as well as a number of successful tech start ups including nVidia & Aravo. He has advised on and developed corporate sustainability, social and governance reports and related marketing and communications material. Additionally, he has project managed numerous sustainable master planning, real estate & asset management and low carbon design projects. A graduate with honors from Skidmore College, Josh has a B.A. in Environmental Studies and International Politics and is currently pursuing his MBA at CU-Boulder. | |||
| Developing Women as Corporate Leaders | 12/11/2008 | Catherine Osler and Susan Burgess | Management |
Developing Women as Corporate LeadersThursday, December 11th 2008Catherine Osler and Susan Burgess, Syncresse Partners Inc.Women possess tremendous capacity in the way we interact with our peers, managers and employees. We also have a desire to be even more effective by learning and adapting new ways of interacting while maintaining our own individual style. In this web seminar, you will gain awareness of qualities that women contribute to professional environments. You will discover how these qualities are different and recognize how current organizational environments can support the development of these qualities. Finally, you will learn three strategies to gain insight into how to break through these challenges and become more professionally satisfied, while developing your core capabilities in ways that are valuable to companies today. Catherine Osler and Susan Burgess, Syncresse Partners Inc.Speaker DetailsCatherine Osler Catherine Osler is a highly successful entrepreneur. As a leader in the corporate communications field for over 20 years, she was the founder, President and CEO responsible for the growth and success of two leading edge communications firms—Titian Communications Inc. (international award-winning communications company) and Parallel Strategies Inc. (one of Western Canada's largest regional marketing and corporate communications firms with 100 employees in British Columbia and Alberta and gross annual revenues of $25 million). Today, Catherine is an executive coach, facilitator and management consultant with a practice focused on leadership development of both individuals and their management teams.. She is a partner in Syncresse Partners Inc., a practice devoted to the development of professional women. A recipient of numerous awards, Ms. Osler holds an honours degree from Queen's University and a MA from Simon Fraser University. Susan Burgess Susan Burgess has 27 years experience in consulting, training, curriculum development, business development, coaching, and teaching. She began her career as an educator and went on to work for ten years in marketing and advertising in the Pacific Northwest. Susan returned to graduate school for a master's degree in psychology specializing in clinical psychology and organizational behavior. She had a private therapy practice and is a licensed psychotherapist. She works with executive teams to better communicate and implement strategy. Her clients included Hewlett Packard, the Boeing Airplane Company, Capital One, and the State of New York's Department of Labor Management. Several years ago she developed a workshop for women leaders, The Women's Edge. She has since co-founded Syncresse Partners, Inc. This company is dedicated to the professional development of women focusing on leadership, communication, collaboration and innovation, organizational life, and life integration. | |||
| Coping with Stress: Finding Your Work & Life Balance | 12/09/2008 | Gary Copeland | Professional Development |
Coping with Stress: Finding Your Work & Life BalanceTuesday, December 9th 2008Gary Copeland, Dr. Gary R. Copeland & AssociatesToday's workplace demands high performance of its employees, but that no longer means putting work ahead of everything else. Organizations formerly disregarded the need to balance life outside of work and accepted the fact that productivity suffered as a result. Today's more dynamic, team-oriented organizations require flexible, creative, sustainable performance, the kind that comes with people who know how to balance the urgent demands of work life and personal life without sacrificing either. Therefore, goal of this program is to help participants identify major stressors, develop effective coping resources, and create strategies for positive change and life balance. This seminar will help improve professional and personal performance and increase life satisfaction. Participants will learn to:
Gary Copeland, Dr. Gary R. Copeland & AssociatesSpeaker DetailsGary has successfully led both corporations and individuals through organizational changes for over 30 years. He is a full time professional speaker and consultant. He has enhanced his education with the Management of Managers program at the University of Michigan and the McGrane Self-Esteem Institute in Cincinnati, Ohio. He was a part time professor in the communications, ethics, management, and humanities programs for twelve years at the University of Phoenix, Colorado Campus. His clients include AT&T, Lucent Technologies, Qwest Communications, Sanford Corporation, Frontier Airlines, The State of Colorado, The National Parks and Recreation, The US Federal Reserve, and many others. He has spoken on organizational change since 1993 and is currently speaking on The Change Cycle™. | |||
| Exemplary Practices of the 2008 Top Small Workplace Winners | 11/19/2008 | Diane Stoneman | Management |
Exemplary Practices of the 2008 Top Small Workplace WinnersWednesday, November 19th 2008Diane Stoneman, Winning WorkplacesThese savvy business leaders understand that to compete with the industry giants they must maintain an engaged and committed workforce commitment and loyalty. In this webinar you will learn about the exemplary practices that distinguish the winners of the 2008 Top Small Workplaces, a project in collaboration with The Wall Street Journal. All participants receive a copy of the slides and an Executive Summary of our 2007 Top Small Workplaces Data Report. Diane Stoneman, Winning WorkplacesSpeaker DetailsDiane leads Winning Workplaces' consulting and training practice and has extensive experience in the fields of workforce and organizational development. She is an experienced facilitator, marketer and consultant in human resource strategies to increase workplace effectiveness. During her career, she has worked as a workforce learning consultant at the Council for Adult and Experiential Learning (CAEL), a program director at the Chicago Manufacturing Institute, and a director of a major urban community development organization. Diane has a bachelor's degree from Grand Valley State University and holds a master's degree in social service administration from the University of Chicago. | |||
| Personality Sells: How yours can impact your success | 11/11/2008 | Dan Kusner | Sales |
Personality Sells: How yours can impact your successTuesday, November 11th 2008Dan Kusner, Optimum Business DevelopmentWhat differentiates the best sales professionals from the average ones? Studies indicate that there are distinct ways that top people obtain their outstanding results. Personality and the resultant behavioral styles play an extremely important role in how people sell and how they buy. A sales professional needs to understand why they are motivated to sell and what motivates others to buy. Understanding these dynamics is critical to personal success. This webinar will introduce you to:
Dan Kusner, Optimum Business DevelopmentSpeaker DetailsDan Kusner is a talented and successful salesman with an incredible track record of products and services sold. He is a graduate of Carnegie Mellon University with a B.S. in Math and a M.S. in Nuclear Engineering. He was hired by Westinghouse, where he spent more than 30 years in the Commercial Nuclear Business Unit and received the Business Unit's highest award for sales achievement. He in 1996, Dan left Westinghouse to become Vice President of Peak Performance Management, an affiliate of the Sandler Sales Institute. In 2001, he founded his own company, Optimum Business Development, LP. He has been an adjunct professor at Waynesburg College in the Pittsburgh, Pennsylvania, area for the last 7 years, teaching courses in Consumer Behavior, Sales Management, Sales and Promotion, and Marketing Management. He has taught and coached countless numbers of people how to double and triple their sales results. | |||
| Bringing in the Business: Leveraging Web Seminars for Lead Generation and Qualification | 11/05/2008 | Dru Jacobs | Marketing |
Bringing in the Business: Leveraging Web Seminars for Lead Generation and QualificationWednesday, November 5th 2008Dru Jacobs, RallyDru Jacobs, Director of Lead Generation at Rally Software Development, has proven that a well-executed web seminar strategy is one of the best ways to drive highly qualified leads to your company. He will join us and share:
Dru Jacobs, RallySpeaker DetailsWith over 12 years of B2B marketing experience, Dru Jacobs specializes in architecting and building marketing and sales automation infrastructures and campaign strategies for fast growth, lead generation-driven technology companies. As director of Demand Generation for Rally Software, Dru is responsible for managing a multi-channel lead generation strategy in support of a global inside and field-based sales team including banner advertising, pay-per-click, e-newsletters, webinars, and incubation programs designed to drive the creation and maturation of sales-ready leads. Over the last 3 years at Rally, Dru has helped build a highly responsive database of potential prospects through the delivery of value add content and product evaluation materials. When he does not have his brain buried in Rally's CRM system or consumed with campaign design, Dru loves to ride his bike around the back roads of Boulder, CO. | |||
| Becoming a ReadyTalk Pro: Top Ten Lessons on the Latest Features from Master Trainer, Shawn Cardinal | 10/29/2008 | Shawn Cardinal | Professional Development |
Becoming a ReadyTalk Pro: Top Ten Lessons on the Latest Features from Master Trainer, Shawn CardinalWednesday, October 29th 2008Shawn Cardinal, ReadyTalkReadyTalk's Conference Center is chock full of valuable features to help you conduct fantastic web meetings. Join Training Master Shawn Cardinal and the ReadyTalk gang for a fresh look at all of the ReadyTalk features you may have missed. Discover new ways of scheduling, running, managing and marketing all of your conferences, from small, ad-hoc meetings to large, important webinars. This web seminar is a great overview for how to best use ReadyTalk's advanced conferencing and management tools to meet the goals of your organization. Shawn Cardinal, ReadyTalkSpeaker DetailsAs the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events. | |||
| Assessing the Costs of Business Systems: Software as a Service, Or In-House Development? | 10/23/2008 | Kass Larson | IT |
Assessing the Costs of Business Systems: Software as a Service, Or In-House Development?Thursday, October 23rd 2008Kass Larson, Granite TechnologiesBuy vs. build is a difficult choice in any organization. On the SaaS side, it is tempting to over-value the benefit of outsourcing support and maintenance without considering the limitations. On the custom development side, it is equally tempting to underestimate the true cost of using a "free" in-house software to develop systems. This engaging webinar will provide insights and tools to help you make an objective assessment for your organization. Kass Larson, Granite TechnologiesSpeaker DetailsKass Larson, CEO of Granite Technologies, has spent his professional career helping organizations find the balance between practical functionality, aesthetic design, and a future focus. His experience includes directing operations, technology, and business development for an interesting mix of industries including software development, manufacturing, retail distribution, sales, visual arts, simulation design, and performance management. Kass has consulted on business processes, management, technology, and sales issues with companies including: CenterPoint Energy, Toyota, Arrow Electronics, AT&T, BCTel, Ameritech, VoiceTel, Abbott Laboratories, First Data Corporation, Kinko's, Progressive Insurance Company, and Manville. His strengths lie in his ability to take a systems perspective on complex issues and implement effective processes for operational streamlining. | |||
| Green is Good: How Your Organization can Benefit on Multiple Levels | 10/22/2008 | John Shegerian | Green |
Green is Good: How Your Organization can Benefit on Multiple LevelsWednesday, October 22nd 2008John Shegerian, Electronic Recyclers InternationalJohn S. Shegerian, Chairman and CEO of the nation's leading recycler of electronic waste, Electronic Recyclers International, will host a webinar on the environmental, employee morale and fiscal benefits to going green. John will share with participants how he has turned his organization into a genuinely sustainable business—from the electric fork lifts and recycled furniture in house, to the hybrid vehicles his sales team drives and general energy efficient practices his organizations applies. He will also discuss the topic he is the nation's leading expert on: electronic waste. What, after all, are companies and general citizens to do with the glut of unwanted cell phones, laptops, monitors and televisions that are now out of date? He will explain why it is urgently important to keep these devices out of landfills. Webinar participants will come away knowing how to act more responsibly in general and will become better educated regarding the toxic after-effects of disposing of electronic waste into land-fills. Emphasizing his motto that "Green is Good," Shegerian will show attendees just how simple and beneficial it can be to explore one's own "green DNA" and how environmentally friendly practices can be a benefit to the bottom line as well as to the planet. John Shegerian, Electronic Recyclers InternationalSpeaker DetailsJohn is the Chairman and CEO of Electronic Recyclers International® (ERI). Established in 2002, ERI is an Electronic Waste collector and recycler, specializing in the environmentally safe and socially responsible dismantling of electronic items such as computers, televisions and monitors. ERI is recognized as the Number One Electronic Waste Recycler in the state of California and one of the largest in North America. Shegerian serves alongside Governor Arnold Schwarzenegger as a member of the California Commission for Jobs and Economic Growth and was recently appointed by Governor Schwarzenegger to serve on the Governor's Gang Advisory Committee, focused on providing the State's top legislators with guidance pertaining to policies geared toward the reduction of gang and youth violence. | |||
| Success! How to Use ReadyTalk's Advanced Features to Sell More, Reach More People and Create Action | 10/08/2008 | Jessica Kahn and Mike McKinnon | Marketing |
Success! How to Use ReadyTalk's Advanced Features to Sell More, Reach More People and Create ActionWednesday, October 8th 2008Jessica Kahn and Mike McKinnon, ReadyTalkThis seminar will provide an overview of the valuable ReadyTalk features you will use to find and qualify leads, raise awareness of your products and services, nurture prospects, and ultimately, win new customers or advocates. We will review:
Whether you are aiming for sales, increased membership or educational outreach, if you want to use ReadyTalk and other online tools to grow and manage your customer base, this is an event you'll want to join. Jessica Kahn and Mike McKinnon, ReadyTalkSpeaker DetailsJessica Kahn and Mike McKinnon manage campaigns, customer nurturing programs, lead qualification initiatives, marketing communication and public relations activities for ReadyTalk. Mike also serves as Social Media Director in charge of SEO, online advertising and the corporate blog. Jessica produces ReadyTalk's web seminar series and focuses on finding new sources of revenue via partnerships and join marketing programs. Jessica and Mike will share their marketing insights and experience to help you sell more, find new customers and create action in your organization. As expert users, they will show you how to take full advantage of ReadyTalk's advanced features for maximum impact to your business. | |||
| It's Time... To Take Control of Your Life | 10/07/2008 | Patty Kreamer | Professional Development |
It's Time... To Take Control of Your LifeTuesday, October 7th 2008Patty Kreamer, Kreamer Connect, Inc.You have 24 hours in your day, just like everyone else, but does it feel like you only have 19? So how do you get the most out of your 24 hours without feeling like you are spinning your wheels? If you have ever set goals and identified your vision, you know these are essential steps. Patty will help you take a closer look at your life so you can successfully manage your time.
You have to take control of your time, or someone else will! Patty Kreamer, Kreamer Connect, Inc.Speaker DetailsPatty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives. Patty is an author, consultant, speaker and professional organizer who is seen regularly in the media. She shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams. Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter. Patty was named 2007 Woman of the Year Women's Business Network's as well as one of Pennsylvania's Best 50 Women in Business and one of Pittsburgh's Fastrackers in 2005. | |||
| Why Do I Work Here? Motivation and Engagement in the Workplace | 09/30/2008 | Evan Abbot | Management |
Why Do I Work Here? Motivation and Engagement in the WorkplaceTuesday, September 30th 2008Evan Abbot, Mountain States Employers CouncilBesides managing your own work, one of the biggest challenges a manager faces is creating a motivating and engaging workplace for employees. But how is that done? Can a manager really "motivate"? What does it mean to create "engagement"? In this web seminar, we will explore the human side of the workplace and try to understand why people come to work—and the vital role the manager plays in that equation. Topics will include:
Evan Abbot, Mountain States Employers CouncilSpeaker DetailsEvan Abbott is a Management Consultant with Mountain States Employers Council, a non-profit employers association based out of Denver, Colorado. He holds a Bachelor's Degree in Psychology from Arizona State University and a Masters degree in Industrial/Organizational Psychology from the University of Colorado at Denver. In addition, he also holds a Senior Professional in Human Resources (SPHR) Certification. Evan leads professional workshops in a variety of topics including: Conflict Management, Generations in the Workplace, the Myers-Briggs Type Indicator, Change/Transition management, Leadership & Supervisory skills, as well as developing presentation and training skills. In addition to his work with Mountain States Employers Council, Evan is also an Affiliate Faculty member of Regis University. Evan teaches courses in Research Methods and Statistics, Psychology, Social Psychology and Organizational Behavior. | |||
| Developing Women as Corporate Leaders | 09/25/2008 | Catherine Osler and Susan Burgess | Management |
Developing Women as Corporate LeadersThursday, September 25th 2008Catherine Osler and Susan Burgess, Syncresse Partners Inc.Women possess tremendous capacity in the way we interact with our peers, managers and employees. We also have a desire to be even more effective by learning and adapting new ways of interacting while maintaining our own individual style. In this web seminar, you will gain awareness of qualities that women contribute to professional environments. You will discover how these qualities are different and recognize how current organizational environments can support the development of these qualities. Finally, you will learn three strategies to gain insight into how to break through these challenges and become more professionally satisfied, while developing your core capabilities in ways that are valuable to companies today. Catherine Osler and Susan Burgess, Syncresse Partners Inc.Speaker DetailsCatherine Osler Catherine Osler is a highly successful entrepreneur. As a leader in the corporate communications field for over 20 years, she was the founder, President and CEO responsible for the growth and success of two leading edge communications firms—Titian Communications Inc. (international award-winning communications company) and Parallel Strategies Inc. (one of Western Canada's largest regional marketing and corporate communications firms with 100 employees in British Columbia and Alberta and gross annual revenues of $25 million). Today, Catherine is an executive coach, facilitator and management consultant with a practice focused on leadership development of both individuals and their management teams.. She is a partner in Syncresse Partners Inc., a practice devoted to the development of professional women. A recipient of numerous awards, Ms. Osler holds an honours degree from Queen's University and a MA from Simon Fraser University. Susan Burgess Susan Burgess has 27 years experience in consulting, training, curriculum development, business development, coaching, and teaching. She began her career as an educator and went on to work for ten years in marketing and advertising in the Pacific Northwest. Susan returned to graduate school for a master's degree in psychology specializing in clinical psychology and organizational behavior. She had a private therapy practice and is a licensed psychotherapist. She works with executive teams to better communicate and implement strategy. Her clients included Hewlett Packard, the Boeing Airplane Company, Capital One, and the State of New York's Department of Labor Management. Several years ago she developed a workshop for women leaders, The Women's Edge. She has since co-founded Syncresse Partners, Inc. This company is dedicated to the professional development of women focusing on leadership, communication, collaboration and innovation, organizational life, and life integration. | |||
| Bringing in the Business: Leveraging Web Seminars for Lead Generation and Qualification | 09/24/2008 | Dru Jacobs | Marketing |
Bringing in the Business: Leveraging Web Seminars for Lead Generation and QualificationWednesday, September 24th 2008Dru Jacobs, Rally SoftwareDru Jacobs, Director of Lead Generation at Rally Software Development, has proven that a well-executed web seminar strategy is one of the best ways to drive highly qualified leads to your company. He will join us and share:
Dru Jacobs, Rally SoftwareSpeaker DetailsWith over 12 years of B2B marketing experience, Dru Jacobs specializes in architecting and building marketing and sales automation infrastructures and campaign strategies for fast growth, lead generation-driven technology companies. As director of Demand Generation for Rally Software, Dru is responsible for managing a multi-channel lead generation strategy in support of a global inside and field-based sales team including banner advertising, pay-per-click, e-newsletters, webinars, and incubation programs designed to drive the creation and maturation of sales-ready leads. Over the last 3 years at Rally, Dru has helped build a highly responsive database of potential prospects through the delivery of value add content and product evaluation materials. When he does not have his brain buried in Rally's CRM system or consumed with campaign design, Dru loves to ride his bike around the back roads of Boulder, CO. | |||
| Consultative Selling: Proven Ways to Close More Profitable Deals | 09/16/2008 | Kendra Lee | Sales |
Consultative Selling: Proven Ways to Close More Profitable DealsTuesday, September 16th 2008Kendra Lee, KLA GroupLooking for that secret top sellers know and use to close bigger, more profitable deals with clients who respect them? It's consultative selling! Consultative selling turns customers into clients who value your input and make decisions based on your recommendations. But being a consultant is a risk and requires changing the way you think about your clients' needs. It's more than just selling solutions. In this session you will discover:
Bring your toughest questions and receive fresh consultative strategies and expert advice. Have your clients listening to you, calling you, and asking for your recommendations with your consultative approach to selling. Kendra Lee, KLA GroupSpeaker DetailsKendra Lee founded KLA Group in 1995. She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need. Under Ms. Lee's direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market. Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance. | |||
| Making Your Green Messaging Memorable: How to Have a Socially Responsible Reputation | 08/26/2008 | Josiah McClellan | Green |
Making Your Green Messaging Memorable: How to Have a Socially Responsible ReputationTuesday, August 26th 2008Josiah McClellan, Porter NovelliAn April poll by Conscientious Innovation revealed that a majority of consumers cannot identify a list of major brands as "green" or "not green." With the exponential increase in the number of green marketing claims over the past several months, it is only becoming more difficult for companies to get credit for their sustainability initiatives. This discussion, led by public relations and communications expert Josiah McClellan, will explore five best practices that small, medium and large companies can use to make their green messaging more effective, and start to build a socially responsible reputation that sticks with customers. Josiah McClellan, Porter NovelliSpeaker DetailsJosiah McClellan, APR, is a vice president in Porter Novelli's corporate affairs practice where his expertise lies in PR and communications. He has written numerous blogs and online articles along with presenting in a number of web seminars geared toward "Green" corporate practices and sustainable initiatives. | |||
| Using Your Voice Like a Pro: Tips from a Vocal Coach to Make Your Teleconferences and Web Seminars Sound Great | 08/07/2008 | Jennifer Thomas | Professional Development |
Using Your Voice Like a Pro: Tips from a Vocal Coach to Make Your Teleconferences and Web Seminars Sound GreatThursday, August 7th 2008Jennifer Thomas, The Voice CoachYou have spent a long time preparing for your meetings and events, and your message needs a voice worthy of the time you invested. Your voice is your instrument. Are you using it properly, with sound and personality that makes people listen? In this web seminar, Jennifer Thomas will discuss three elements of the voice: inflection and pitch, articulation and rhythm, and breathing and body alignment. She will share exercises and tips to prepare your voice for your meetings, web seminars and other virtual communications when your voice is center stage. She will also touch on ways to handle stage fright and so you are ready to perform with ease and confidence. Jennifer Thomas, The Voice CoachSpeaker DetailsJennifer Thomas is a successful and well-known Voice Coach in the Denver Metropolitan Area. She maintains a private clientele catering to professional voice-users in all professions, such as business executives, lawyers, actors, voice-over artists, teachers, ministers, storytellers, and presenters. In addition, Ms. Thomas teaches Voice classes at the Denver Center Theatre Academy. Ms. Thomas presents her work to corporations and businesses to further their understanding of using the voice to communicate effectively. She has worked with Teletech, First Data, JD Edwards, Charles Schwab, Pell Rudman, Tribune Broadcasting and many others. Ms. Thomas has a Master's degree in Voice Performance from the University of Connecticut in Storrs, Connecticut. She also has a Master of Fine Arts in Vocal Coaching and Training for the Theatre from the National Theatre Conservatory in Denver, Colorado. | |||
| Promoting your webinar: Using free publicity to attract more targeted participants | 08/06/2008 | Shannon Cherry | Marketing |
Promoting your webinar: Using free publicity to attract more targeted participantsWednesday, August 6th 2008Shannon Cherry, Cherry CommunicationsIt's true that hosting content-rich webinars or teleseminars for your target market is some of the quickest and easiest way to make money. And they are a tremendous marketing tool for growing your business. But the reality is just having one isn't enough. You need to get people to your webinar - and lots of them. In this webinar, you'll learn the step-by-step way to get more people registering for your webinars or teleseminars, without spending a dime. Shannon Cherry, The Power Publicist, will share:
In addition, you will also receive an exclusive checklist with timeline that you can use over and over again for each webinar/teleseminar you do. Shannon Cherry, Cherry CommunicationsSpeaker DetailsShannon Cherry, APR, MA, is the Power Publicist. She helps business owners and entrepreneurs to attract more customers through publicity and marketing. She is the founder and president of Cherry Communications and its subsidiary, BeHeardSolutions.com. A former TV and newspaper journalist, Shannon has developed hundreds of innovative public relations strategies. Her clients have appeared on the pages of USA Today, the New York Times, Money Magazine, Associated Press, and Parenting and have been featured on the Today Show, CNN, The History Channel, Good Morning America, and Oprah. An award-winning publicist and author of two books (one an Amazon Best Seller for more than 6 months), Shannon is the professional blogger of StartupSpark.com, one of the top 60 business blogs in the world. Shannon publishes the popular and highly-recommended ezine, Be Heard!, which goes to 6200 subscribers each week. Get your free publicity power package by signing up for Be Heard! at http://www.beheardsolutions.com. | |||
| The "Best Small & Medium-Sized Companies to Work For in America": How Your Company Can Become One | 07/30/2008 | Hal Adler | Management |
The "Best Small & Medium-Sized Companies to Work For in America": How Your Company Can Become OneWednesday, July 30th 2008Hal Adler, Great Place to Work® InstituteJoin Hal Adler, President of Great Place to Work® Institute, for a conversation with some of the "Best Small & Medium Companies to Work for in America" and learn what it means to be a great workplace and how your company can benefit by working to become one. This presentation will:
Hal Adler, Great Place to Work® InstituteSpeaker DetailsHal Adler is the President of the Great Place to Work® Institute. In this role, Hal provides leadership and strategic direction for the Institute. He brings a creative, dynamic approach to his work with expertise in instructional design, leadership training and consulting. Hal came to the Institute in 2004 with a background in consulting, training and leadership development, and has distinguished himself in service to clients, through his public speaking and in the customized design and delivery of workshops and training programs. He is a regular keynote speaker and presenter at professional association conferences such as SHRM, ASTD and the Human Capital Institute. Hal continues to work with clients on matters such as building and sustaining trust, management training and development, executive coaching and change management. Prior to joining the Institute, Hal was the founder of the Training Arts Institute, and his professional career also includes leadership positions with the Center for Talent Retention, a management training and development firm, and Manpower, a global HR Consulting and staffing business. | |||
| Social Media Strategies & Tactics | 07/29/2008 | James Clark | Marketing |
Social Media Strategies & TacticsTuesday, July 29th 2008James Clark, Room 214Have you heard about Social Media and wondered what it means for your organization's marketing strategy? This web seminar will first touch on the basic premise of social media, common definitions, tools and the technology (RSS) that drives it. It will more importantly cover best practices, common mistakes and methodologies for measuring success. James Clark, Room 214Speaker DetailsJames Clark is a social and conversational media expert, blogger, podcaster, speaker, author, and corporate trainer. He is the co-founder of Room 214, Inc., a search marketing and social media agency focusing on delivering high search visibility campaigns through its Search Visibility Programs. James was a previous public relations agency owner, with deep experience in messaging, branding, and product launches. James took his years of experience in public relations and shifted his focus to social media applications (blogs, podcasts, RSS, MySpace) to help clients drive sales, awareness and brand recognition through Room 214's Capture the Conversation methodology for online communications, high search visibility and word of mouth marketing campaigns. | |||
| Nine Terrific and Unusual Ways to Promote Your Web Seminar | 07/23/2008 | Dave Williams | Marketing |
Nine Terrific and Unusual Ways to Promote Your Web SeminarWednesday, July 23rd 2008Dave Williams, Conference VillageDuring this 60-minute program, Dave Williams will discuss nine ways to promote your web seminar and avoid the costly mistakes that many people make. Beyond receiving a list of nine practical marketing techniques, here is a glimpse of what you will discover in this session:
Dave Williams, Conference VillageSpeaker DetailsAfter 3 decades of specialization in lead acquisition and sales development, Dave Williams has become a recognized leader in web seminar marketing. He has a passion for helping his clients combine innovative marketing concepts with new media applications to create better communication, generate more sales leads and increase corporate revenue. Dave is President of Conference Village and is the chief architect of the "Webinars That Work" coaching system. Educated at the Universities of Guelph and Western Ontario, he earned the Master of Arts degree in Psychology, has completed doctoral work in the field of Organizational Behaviour and is a past faculty member of the Wilfrid Laurier University School of Business. Dave is the author of numerous research papers and journal articles, broadcasts the "Webinar Wisdom" podcast, frequently lectures to university and professional groups and has been both a columnist and member of various editorial advisory boards. | |||
| Surviving and Thriving in Organizational Change | 07/09/2008 | Gary Copeland | Professional Development |
Surviving and Thriving in Organizational ChangeWednesday, July 9th 2008Gary Copeland, Dr. Gary R. Copeland & AssociatesChange, stress and feelings of helplessness are prevalent today, across all kinds of organizations. In this web seminar, Gary Copeland will give you tools and skills to help you handle organizational changes and manage life's challenges better. Participants will learn to:
Gary Copeland, Dr. Gary R. Copeland & AssociatesSpeaker DetailsGary has successfully led both corporations and individuals through organizational changes for over 30 years. He is a full time professional speaker and consultant. He has enhanced his education with the Management of Managers program at the University of Michigan and the McGrane Self-Esteem Institute in Cincinnati, Ohio. He was a part time professor in the communications, ethics, management, and humanities programs for twelve years at the University of Phoenix, Colorado Campus. His clients include AT&T, Lucent Technologies, Qwest Communications, Sanford Corporation, Frontier Airlines, The State of Colorado, The National Parks and Recreation, The US Federal Reserve, and many others. He has spoken on organizational change since 1993 and is currently speaking on The Change Cycle™. | |||
| Strategy & Execution: Helping You Make the Right Decisions Faster | 06/18/2008 | Erica Olsen | Management |
Strategy & Execution: Helping You Make the Right Decisions FasterWednesday, June 18th 2008Erica Olsen, M3 Planning, Inc.It’s half way into 2008 and times are tough—how is your business performance? If you are similar to the majority of business owners, managers and executive directors, you’d probably like to be further along towards accomplishing the goals in your strategic plan. A strategic plan provides a business with the roadmap it needs to pursue a specific strategic direction and set of performance goals, deliver customer value, and be successful. However, this is just a plan; it doesn’t guarantee that the desired performance is reached any more than having a roadmap guarantees the traveler arrives at the desired destination. That is where the art of execution comes in. Learn how to keep the momentum of your strategic plan alive through helping yourself and your team make the right decisions faster. Remember—success (or failure) is the sum total of your daily decisions. Whether you have a strategic plan or not, this session will provide you with practical tools to boost your business performance. Erica Olsen, M3 Planning, Inc.Speaker DetailsErica Olsen is the founder and Vice President of M3 Planning, Inc, a strategic planning firm that works with growth-oriented organizations to develop and execute their strategies. She holds a BA in Communications and an MBA in International Management from Thunderbird. Her clients include Miller Heiman, EDAWN, Hallelujah Acres, Austin Radiological Association, Northern Nevada Business Weekly, Washoe County and University of Phoenix. M3 Planning is the fourth business Erica has helped found. Under her guidance, M3 launched a web-based strategic planning system called MyStrategicPlan.com. MyStrategicPlan is just one of several online strategic planning systems developed by M3 Planning. Erica has developed and reviewed hundreds of strategic plans for organizations across the country. Most recently, she authored Strategic Planning For Dummies as part of the For Dummies series. She has also co-authored Strategic Planning Made Easy: A Practical Guide to Growth and Profitability, and contributes regular columns to local, regional and national business publications. | |||
| A Six-Step Program For Better Webinars | 06/11/2008 | Ken Molay | Marketing |
A Six-Step Program For Better WebinarsWednesday, June 11th 2008Ken Molay, Webinar SuccessThinking of conducting a web seminar to enhance your business? Already producing webinars for marketing, training, or customer relations? This presentation gives you vital tips and guidelines designed to make your public web conferences more engaging, productive, and successful. You will learn:
Ken Molay, president of Webinar Success, takes you through specific steps necessary to create, present, and benefit from online web seminars. You will learn the six-step webinar lifecycle, with detailed tasks to accomplish in each stage. Learn what questions you need to ask at the earliest planning phases. Get tips on who in your organization needs to be involved during event creation, delivery, and follow-up. You will discover the awful truth about webinar promotion and ways to make the process more effective. Discover the tricks of the trade used by experienced web presenters to make their content interesting and engaging for their audience. Determine the most important aspects of following through after your event has ended. This seminar is appropriate for anyone involved in planning, managing, or presenting web seminars. It is valuable for those currently using webinars in their business and for those considering getting started with webinars as a new communications medium. A live question and answer session will let you focus on the issues of most importance and benefit to your organization. Ken Molay, Webinar SuccessSpeaker DetailsKen Molay has been producing and delivering business webinars since 1999. His background in public speaking, stage acting, and corporate training has given him a unique perspective on what it takes to create and deliver compelling and effective presentations. In more than 20 years of professional experience, Ken has presented public sessions at numerous industry conferences, as well as presenting information to customers, sales prospects, industry analysts, and the press. Currently Ken offers consulting services through his company Webinar Success and is a prolific blogger on all aspects of web conferencing and its applications. | |||
| Getting past the Gatekeeper: Guaranteed Strategies to Reach Top Prospects | 06/10/2008 | Liz Beerman | Sales |
Getting past the Gatekeeper: Guaranteed Strategies to Reach Top ProspectsTuesday, June 10th 2008Liz Beerman, KLA GroupHave you tried to gain access to a top prospect and been stumped by an effective gatekeeper? Getting past the gatekeeper to the top decision maker is one of the toughest parts of any seller's job. What do successful sellers know that make it seem so easy? In this session you will learn techniques for engaging top prospects' gatekeepers immediately, shortening your time to gain access, and to get commitment for an initial meeting. Included in this session will be:
Liz Beerman, KLA GroupSpeaker DetailsAs an international consultant with KLA Group, Ms. Beerman assists clients in assessing, defining and achieving their desired behavior change across their customer-facing organizations. With over twenty years experience working in both entrepreneurial as well as Fortune 500 IT companies, Ms. Beerman has extensive experience working with sales, customer service and operations organizations to assess, develop, and expand the skills of their people. Ms. Beerman's learning programs combine real-time subject matter, dynamic activities and relevant takeaways using clients' own product and solution offerings, customer challenges and corporate objectives. As a consultant, trainer and facilitator, Ms. Beerman encourages clients to recognize and apply defined skills necessary to meet immediate company goals. Strengths in teambuilding, marketing, supply chain management, value added product selling, and solution selling are combined to increase clients' personal performance and companies' sales results. | |||
| The Power of Simplicity: Choosing to Live Your Life on Purpose | 06/03/2008 | Patty Kreamer | Other |
The Power of Simplicity: Choosing to Live Your Life on PurposeTuesday, June 3rd 2008Patty Kreamer, Kreamer Connect, Inc.Join Patty Kreamer for a powerful web seminar session on how to choose simplicity and take back control of your life. You will:
Do you find yourself living in a whirlwind, always running late, forever disorganized, with never enough time in your day? Choose to tame that tornado and increase the quality of your life through the power of simplicity. You will learn how to experience each day rather than running through them one after the other without stopping to enjoy the moment. Patty Kreamer, Kreamer Connect, Inc.Speaker DetailsPatty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives. Patty is an author, consultant, speaker and professional organizer who is seen regularly in the media. She shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams. Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter. Patty was named Women's Business Network's 2007 Woman of the Year as well as one of Pennsylvania's Best 50 Women in Business and one of Pittsburgh's Fastrackers in 2005. | |||
| Top 10 Questions and Answers About Marketing Webinars and Web Selling Events | 05/21/2008 | Bob Hanson | Marketing |
Top 10 Questions and Answers About Marketing Webinars and Web Selling EventsWednesday, May 21st 2008Bob Hanson, Quantum Leap MarketingThis web seminar is packed with valuable tips and information about creating your own online events for selling, marketing and lead generation. Join Bob Hanson, in-demand webinar consultant, and get answers to questions like:
And more. Bob Hanson, Quantum Leap MarketingSpeaker DetailsBob Hanson is the President of Quantum Leap Marketing, and creator of the Must-See Webinar System. He consults with firms of all types on how to get more leads and sales using marketing strategies like webinars, web marketing, and email marketing, and he also produces many webinars using his Must-See Webinars system. Last year his clients including Dale Carnegie Business Group, EMC, Symantec and countless small businesses successfully delivered over 1,500 webinars. He has generated over 2,250 registrants for a single webinar without spending a dime on marketing, 15,000 webinar registrants in a single year for a small company, hundreds of thousands in sales from a single webinar recording. His event marketing strategies have generated over $1.45 billion in qualified sales leads for clients. He is the author of many reports on webinars including 7 Secrets of Winning Webinars and How to Create an On Demand Webinar Program. | |||
| Management Coaching Secrets that Enhance Employee Performance | 05/14/2008 | Susan Cullen | Management |
Management Coaching Secrets that Enhance Employee PerformanceWednesday, May 14th 2008Susan Cullen, Quantum Learning Solutions, Inc.Could the managers in your organization conduct better coaching discussions? Are your managers addressing performance problems often and effectively enough? During the session we will provide answers to the following questions:
We will share with you some of the latest research on this topic, and discuss how our blended learning solutions are getting dramatic results. Susan Cullen, Quantum Learning Solutions, Inc.Speaker DetailsSusan Cullen is the President of Quantum Learning Solutions, Inc. She has a Master's Degree in Organizational Development and has authored many articles addressing methods for enhancing leadership and employee productivity. Susan holds certifications in numerous performance management consulting and technology-based resources, and has over 18 years experience in the learning, consulting and performance improvement industry. She is also the author of numerous e-learning courses addressing leadership and management skill development. Susan is a member of the American Society for Training and Development, Society for Human Resource Management, the Human Resource Management Association and Women President's Organization. Quantum Learning Solutions has been providing state-of-the-art leadership development and team building programs since 1989. | |||
| Growing Great Sales Teams: Leadership is A Contact Sport! | 05/07/2008 | Colleen Stanley | Sales |
Growing Great Sales Teams: Leadership is A Contact Sport!Wednesday, May 7th 2008Colleen Stanley, SalesLeadership, Inc.Join Colleen Stanley on May 7th and learn how to build a high performance sales team. She will share her expertise on:
Why is this important? Conducting business in the information age is exciting. Companies can communicate anywhere, anytime. Response time is fast and processes are efficient, saving time and money. But technology cannot replace the human element needed for success in building high performance teams. Your sales management coach isn't just teaching from a book. She was the Vice President of Sales for Varsity Spirit Corporation where she directed a sales team of 130. She's been there, done it and is now teaching other how to do it! Colleen Stanley, SalesLeadership, Inc.Speaker DetailsColleen Stanley is President of SalesLeadership, Inc. She is a monthly columnist for the Business Journals across the United States, co-author of 'Motivational Selling' and author of 'Growing Great Sales Teams: Lessons from the Cornfield.' Colleen was the featured speaker on sales for the 2006 New York Times Small Business Summit. Prior to starting SalesLeadership, Colleen was Vice President of Sales and Marketing for Varsity Spirit Corporation. During her 10 years at Varsity, sales increased from $8M to $90M. Varsity was named by Forbes Magazine as one of the 200 fastest growing companies in the United States in 1994 and 1995. Clients include: Corporate Express, Vail Resorts, 3M, Siemens Corporation, Land Title Guarantee, Alps Mutual Fund, and Alpine Bank. | |||
| Firing Up the Workforce: Lessons Learned from the 2007 Winners of the Wall Street Journal Top Small Workplaces | 05/06/2008 | Diane Stoneman | Management |
Firing Up the Workforce: Lessons Learned from the 2007 Winners of the Wall Street Journal Top Small WorkplacesTuesday, May 6th 2008Diane Stoneman, Winning WorkplacesSavvy business leaders understand that in order to have a truly engaged workforce, they must inspire greater commitment and loyalty. They also understand that this focus is not just a nice thing to do—it has a measurable and lasting impact on their retention, productivity and bottom line. In this web seminar you will learn about some of the exemplary practices that distinguish the winners of the first annual ranking of the Top Small Workplaces, as selected by Winning Workplaces in collaboration with The Wall Street Journal in late 2007. Diane Stoneman, Winning WorkplacesSpeaker DetailsDiane leads Winning Workplaces' consulting and training practice and has extensive experience in the fields of workforce and organizational development. She is an experienced facilitator, marketer and consultant in human resource strategies to increase workplace effectiveness. During her career, she has worked as a workforce learning consultant at the Council for Adult and Experiential Learning (CAEL), a program director at the Chicago Manufacturing Institute, and a director of a major urban community development organization. Diane has a bachelor's degree from Grand Valley State University and holds a master's degree in social service administration from the University of Chicago. | |||
| Information Overload is Killing You: Bullet Proof Your Sales Team with 5 Secret Strategies the other Yahoos Don't Even Know | 04/23/2008 | Michael Benidt and Sheryl Kay | Professional Development |
Information Overload is Killing You: Bullet Proof Your Sales Team with 5 Secret Strategies the other Yahoos Don't Even KnowWednesday, April 23rd 2008Michael Benidt and Sheryl Kay, Golden CompassEvery sales professional knows how essential it is to be prepared, but who has the time?! According to a recent LexisNexis survey, information overload is driving workers to the brink—and driving sales professionals to drink! Don’t drown in a sea of information (or alcohol). Instead, join us to:
Michael Benidt and Sheryl Kay, Golden CompassSpeaker DetailsMichael Benidt and Sheryl Kay are the owners of Golden Compass, Inc. and the creators of the series, “Hidden Treasures of the Internet: Surprising Secrets Worth their Weight in Gold.” As an executive for companies like B. Dalton, Waldenbooks and Barnes & Noble, Michael Benidt wasted most of his business career reading novels on airplanes. After finding it almost impossible to learn the first thing about computers, he decided that he was just the right person to teach the topic, creating Golden Compass in late 1999. He managed to convince top training companies like Pryor/CareerTrack and MicroCenter Education to hire him, but has concentrated exclusively on Golden Compass the last few years. Sheryl Kay has a master’s degree in education, but she’s never let that stop her from connecting with audiences with a simple, clear and caring message. She also started her own computer training company, SK Enterprises, which specializes in teaching computer skills to people particularly challenged by technology including those in nursing homes, adult day care facilities and even Alzheimer’s homes. But her biggest achievement is that she has occasionally even taught her children a technical thing or two. Their truly unique presentations reach people of all ability levels, from the technically adept to the completely hopeless. They still believe that technology was invented to serve people—not the other way around. Some of their recent clients include the International Association of Administrative Professionals, the Colorado Society of Association Executives, the Women’s Vision Foundation, Meeting Planners International, the Florida Health Care Association and the Washington Department of Community, Trade and Economic Development. | |||
| Winning Virtual Ovations: Making Outstanding Presentations Online Versus In Person | 04/17/2008 | Ken Molay | Professional Development |
Winning Virtual Ovations: Making Outstanding Presentations Online Versus In PersonThursday, April 17th 2008Ken Molay, Webinar SuccessThis web seminar guides you through the essential elements that can make a remote presentation more comfortable and effective for presenters and audiences. Ken Molay, president of Webinar Success, illustrates key concepts of web conference preparation and delivery with an eye towards the key differences between presenting online and in-person. What the audience will learn:
Learn how to exploit the advantages that web conferencing can offer to make your web presentations more engaging and productive than traditional room-based seminars. Ken Molay, Webinar SuccessSpeaker DetailsKen Molay has been producing and delivering business webinars since 1999. His background in public speaking, stage acting and corporate training has given him a unique perspective on what it takes to create and deliver compelling and effective presentations. In more than 25 years of professional experience, Ken has presented public sessions at numerous industry conferences, as well as presenting information to customers, sales prospects, industry analysts and the press. Currently Ken offers consulting services through his company Webinar Success (www.wsuccess.com). He is also a prolific blogger on the subject of web conferencing and its applications in The Webinar Blog (www.TheWebinarBlog.com) and Webinar Wire (www.WebinarWire.com). | |||
| Storytelling and Strategy: Accelerating the Success of Your Organization | 04/16/2008 | Mickey Connolly | Management |
Storytelling and Strategy: Accelerating the Success of Your OrganizationWednesday, April 16th 2008Mickey Connolly, ConversantExcited. Involved. Connected. When employees are engaged in the mission and strategy of your company, then you are ready for success. How can you cultivate this energy and enthusiasm among your entire team? In this web seminar, you will learn how storytelling inspires your people, bringing clarity and meaning to complex messages, sparking imagination and inspiring solutions. Mickey Connolly, CEO of Conversant, has used these techniques with companies ranging from Hewlett-Packard to The Coca-Cola Company and is ready to share his knowledge with you. Mickey Connolly, ConversantSpeaker DetailsMickey is the CEO and founder of Conversant and the senior designer of its programs. He has worked with 400 organizations in 30 countries on issues of coordination and communication. Mickey has trained consultants, educators, and negotiators who have in turn trained another 200,000 people around the world. He also founded a hospitality industry organization, owning 8 and operating 16 restaurants, and has been a principal in an advertising and marketing firm, a hospitality industry consulting firm, and a specialty construction company. Mickey has worked with people from such organizations as Hewlett-Packard, The Coca-Cola Company, Honeywell, Maersk, Medtronic, Dolce International, Level (3) Communications, Ball Aerospace & Technologies, McNeil Consumer & Specialty Pharmaceuticals, Apple, IBM, Monsanto, Motorola, Tektronix, AMI Hospitals, the National Association of Science Educators, The Rause Corporation, Cunard-Ellerman Shipping Lines (England), the U.S. Air Force, the USDA, the University of Alabama, University of Texas School of Business, University of St. Mary’s Center for Development in Ministry, East Carolina University, North Carolina Association of Educators, the City of Boulder, the City of Houston, the North Atlantic Treaty Organization and many others. He is the co-author of The Communication Catalyst with Dr. Richard Rianoshek. | |||
| Lessons Learned from a Wildly Successful Webinar Program | 04/09/2008 | Holly Ross | Marketing |
Lessons Learned from a Wildly Successful Webinar ProgramWednesday, April 9th 2008Holly Ross, NTEN (Nonprofit Technology Network)Whether you are trying to change the world, find people interested in your products and services or build a community through education and communication, webinars are a great way to achieve your organization’s goals while maximizing your time, staff and budget. In this presentation, join Holly Ross, Executive Director of NTEN, to learn how one organization created a webinar program to educate and build a community of several thousand with a staff of just five people. You will learn what webinars can achieve for your organization and how to make the case for adding them to your training or marketing program. You will gain tips for considering goals, content, speakers and successful execution of your events. Holly Ross, NTEN (Nonprofit Technology Network)Speaker DetailsHolly has spent more than five years at NTEN, combing through all the technology fads and listening to the NTEN community to line up the webinars, conferences, and research that will help members use technology to make the world a better place. From ubiquitous access to technology leadership to social media trends, Holly brings the wisdom of the NTEN crowd to the nonprofit sector. Holly came to nonprofit technology after working for social change at CALPIRG and during her college days at UC Berkeley. In between meetings and emailing, Holly tries to raise her 3 year old daughter and occasionally pays attention to her fabulous husband. | |||
| The World is Flat...Your Sales Don't Have to Be! | 04/02/2008 | Colleen Stanley | Sales |
The World is Flat...Your Sales Don't Have to Be!Wednesday, April 2nd 2008Colleen Stanley, SalesLeadership, Inc.Cold calling and prospecting don’t have to be painful or intimidating. Learn how to lower the prospect’s guard, qualify or disqualify “suspects” and stop “spraying and praying.” Discover the art of getting invited in for appointment vs. begging for an appointment. At the end of this web conference, participants will:
Your sales coach, Colleen Stanley, knows about prospecting. Ten years ago, she moved to Denver without any contacts, started a new career in sales training and made over 1,500 cold calls within the first year of business. She now owns one of the premier sales training firms in the United States. Colleen Stanley, SalesLeadership, Inc.Speaker DetailsColleen Stanley is President of SalesLeadership, Inc. She is a monthly columnist for the Business Journals across the United States, co-author of Motivational Selling and author of Growing Great Sales Teams: Lessons from the Cornfield. Colleen was the featured speaker on sales for the 2006 New York Times Small Business Summit. Prior to starting SalesLeadership, Colleen was Vice President of Sales and Marketing for Varsity Spirit Corporation. During her 10 years at Varsity, sales increased from $8M to $90M. Varsity was named by Forbes Magazine as one of the 200 fastest growing companies in the United States in 1994 and 1995. Clients include: Corporate Express, Vail Resorts, 3M, Siemens Corporation, Land Title Guarantee, Alps Mutual Fund, and Alpine Bank. Colleen Stanley is one of the best sales trainers that I’ve had the pleasure of working with. I grew up in Minnesota and know the “lessons from the cornfield” work in building great sales teams. | |||
| Insider Secrets for Creating Great Web Conferences | 03/27/2008 | Shawn Cardinal and Jessica Kahn | Marketing |
Insider Secrets for Creating Great Web ConferencesThursday, March 27th 2008Shawn Cardinal and Jessica Kahn, ReadyTalkWhy is there such buzz around web conferencing? When planned correctly, a web conference can be one of the most effective ways of marketing your products and services, generating leads and growing your organization. In this web seminar, we’ll share some insider tips on how to get started with creating your own web seminars and online events. You’ll learn pre-event preparation such as choosing content to appeal to your audience, preparing speakers and promoting your event. You’ll learn how to conduct and manage your event so it is smooth and successful. Finally, you’ll gain insights on how to follow up with attendees and keep them involved with your organization — as a customer, partner and advocate. As a bonus for attending, we’ll send you a copy of our popular whitepaper, Hosting a Successful Web Seminar. Shawn Cardinal and Jessica Kahn, ReadyTalkSpeaker DetailsAs the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events. Jessica Kahn focuses on finding new revenue opportunities for ReadyTalk through partnerships, lead generation campaigns and channel programs. As the strategic planner and promoter of the ReadyTalk Web Seminar Series, Jessica has managed the creation of over 90 web seminars. | |||
| The Essential Online Strategies You'll Need for Business Success | 03/20/2008 | Scott and Shannon Hickey | Marketing |
The Essential Online Strategies You'll Need for Business SuccessThursday, March 20th 2008Scott and Shannon Hickey, Full PartnerIn this 50-minute, information-packed web seminar, Scott and Shannon Hickey will share essential system strategies for connecting with your customers, creating competitive advantages, controlling costs, generating and managing leads, and building strong partner relationships. You will understand how an effective marketing and sales system can provide the right set of tools to help you reach your business goals. Scott and Shannon Hickey, Full PartnerSpeaker DetailsScott Hickey has been a business consultant for over 20 years, helping businesses of all sizes realize growth through the right mix of innovative online solutions. Scott is CEO of Full Partner, which develops and sells integrated online sales and marketing tools and services. Shannon Hickey is an expert at the practical steps required to turn online business solutions into a machine for running a successful company day to day. Shannon is General Manager of Full Partner, working with clients to design and implement successful online sales and marketing solutions. | |||
| Creating a Great Place to Work: Lessons Learned from the 2008 FORTUNE Magazine 100 Best Companies to Work For® in America Winners | 03/12/2008 | Hal Adler | Management |
Creating a Great Place to Work: Lessons Learned from the 2008 FORTUNE Magazine 100 Best Companies to Work For® in America WinnersWednesday, March 12th 2008Hal Adler, Great Place to Work Institute, Inc.The presentation will:
Hal Adler, Great Place to Work Institute, Inc.Speaker DetailsDedicated for 26 years to "building a better society by helping companies transform their workplaces", the Great Place to Work® Institute is a global research and consulting firm headquartered in San Francisco, with 30 affiliates in Europe, the Americas, Asia and Oceana. The Institute uses its Trust Index© employee survey and Culture Audit© to produce the FORTUNE100 Best Companies to Work For® and the "Best Small & Medium Companies to Work for in America" lists in addition to best companies lists in 30 countries. The Institute recognizes the world's best workplaces and provides conferences, workshops and advisory and consulting services to those who seek to create great workplaces of their own. For more information, visit www.greatplacetowork.com. | |||
| Word of Mouth Marketing: Create a Buzz, Increase Demand and Make Your Organization Rich | 03/11/2008 | Ted Wright | Marketing |
Word of Mouth Marketing: Create a Buzz, Increase Demand and Make Your Organization RichTuesday, March 11th 2008Ted Wright, FizzWord of Mouth Marketing is a powerful, effective way of reaching Influencers: the people who have passionate recommendations for what to try and buy. In this web seminar, Ted Wright, founder of Fizz, will teach you how to use Word of Mouth Marketing to get people to spread the word about your business, speak passionately about you and increase sales. You will discover how open, two-way customer communication and a focus on customer satisfaction are important factors and how to get started. Ted Wright, FizzSpeaker DetailsTed Wright is the founder of Fizz, a full service word of mouth agency focused on the beverage and video game markets. Ted is a charter member of WOMMA (Word of Mouth Marketing Association), and active commentator on word of mouth and beverage marketing for a variety of publications and television networks. During the last six years Ted and his team have enjoyed creating successful word of mouth campaigns for such clients as Pabst Blue Ribbon, Tiger Beer, Zuidam Gin, VeeV Spirits, Aguila and a variety of Pernod Ricard brands. Fizz's 2007 expansion into video games netted projects with Rock Star Games and Sony while allowing its beverage clients greater involvement with their target markets. When not at work, Ted serves on the University of Chicago's Graduate School of Business alumni association and enjoys creating puppet shows for his five year old son Abbott. | |||
| What Franchisors Need to Know about Web Conferencing | 03/10/2008 | Jeremy Lawrence and Mike Ligon | Sales |
What Franchisors Need to Know about Web ConferencingMonday, March 10th 2008Jeremy Lawrence and Mike Ligon, ReadyTalkA common theme at the 2008 IFA conference was how to use technology to help drive your franchising business. Among the many "must haves" on technology lists was web conferencing, and the buzz is spreading fast among franchisors. How can you get started? Join Jeremy Lawrence, Mike Ligon and ReadyTalk's IFA team as we clarify what is web conferencing, what features are important for franchisors and how to take advantage of the technology for your business. You will learn:
Jeremy Lawrence and Mike Ligon, ReadyTalkSpeaker DetailsJeremy Lawrence is an Account Executive with ReadyTalk, working closely with franchises of all sizes, helping them develop effective web seminar programs. Jeremy understands the franchising vertical and knows the benefits web conferencing can offer to franchisors and franchisees. Mike Ligon is a Senior Account Executive at ReadyTalk. He joined the team in 2002, and has been instrumental in building ReadyTalk's involvement with the franchise community. He spearheaded ReadyTalk's partnership with the IFA, both as a Supplier Member and as the official conferencing provider for the organization. | |||
| Four Key Ways to Sell More, Delight Your Customers and be an Industry Leader | 02/27/2008 | Errol Forkner | Sales |
Four Key Ways to Sell More, Delight Your Customers and be an Industry LeaderWednesday, February 27th 2008Errol Forkner, Prism Business Development, LLCIn this web seminar, you will learn processes to help you boost your organization's sales and understand your market. Incorporating tactics from Solution Selling, Errol Forkner will teach you how to develop go-to-market strategies and align other departments to support your sales team's objectives. Finally, you will gain crucial skills necessary to becoming an industry leader while delivering the highest value to your customers. Errol Forkner, Prism Business Development, LLCSpeaker DetailsMr. Forkner has assisted companies in understanding the trusted advisor selling process at all organization levels. A highly successful sales, marketing, operations management and business development consultant, Errol has an extensive technical background, but learned early on that his knowledge of how to apply technology to solve business problems was his life's mission. Currently the executive consultant at Prism Business Development, Mr. Forkner has held positions ranging from sales support and management to VP of WW Sales & Marketing, Business Development/Operations Management and Worldwide Sales Operations positions with companies such as Xerox, Advance Computer Communications and StorageTek. | |||
| Preventing Conflict Escalation | 02/20/2008 | Evan Abbott | Human Resources |
Preventing Conflict EscalationWednesday, February 20th 2008Evan Abbott, Mountain States Employers CouncilDifficult conversations and tension can be a tremendous source of stress in the workplace. Before you know it, the issue often evolves into full out "conflict" and you are left wondering "What happened?" This session will explore how conflict escalates and what you can do to keep conflict and difficult conversations at a manageable level. Topics within this web seminar will include:
Evan Abbott, Mountain States Employers CouncilSpeaker DetailsEvan Abbott is a Management Consultant with Mountain States Employers Council, a non-profit employers association based out of Denver, Colorado. He holds a Bachelor's Degree in Psychology from Arizona State University and a Masters degree in Industrial/Organizational Psychology from the University of Colorado at Denver. In addition, he also holds a Senior Professional in Human Resources (SPHR) Certification. Evan leads profession workshops in a variety of topics including: Conflict Management, Generations in the Workplace, the Myers-Briggs Type Indicator, Change/Transition management, Leadership & Supervisory skills, as well as developing presentation and training skills. In addition to his work with Mountain States Employers Council, Evan is also an Affiliate Faculty member of Regis University. Evan teaches courses in Research Methods and Statistics, Psychology, Social Psychology and Organizational Behavior. | |||
| Harnessing the Power of Your Social Capital: Building Connectoring® Skills for Business and Personal Success | 02/12/2008 | Erika Brown | Professional Development |
Harnessing the Power of Your Social Capital: Building Connectoring® Skills for Business and Personal SuccessTuesday, February 12th 2008Erika Brown, Stellar ConnectionsConnecting to, building and maintaining relationships both personally and professionally can seem to be a daunting task. This coursework shows people how to think and act like Connectors and do this with both efficiency and efficacy. People that are called "Connectors", as explained by Malcolm Gladwell in The Tipping Point, have mastered the ability to use their connecting skills to bridge the gap between their social and business relationships, be creative, solve problems resourcefully and cultivate an attitude of possibility. Connectors are a blend of curiosity, self-confidence, sociability, and energy. Erika Brown, the CONNECTORING® Expert and Course Creator, has created a web seminar to help teach connectors and not-yet connectors the tactics necessary for cultivating skills to help you grow and manage your relationships. This web seminar will address:
Erika Brown, Stellar ConnectionsSpeaker DetailsErika Brown is an established and well-known leader in the world of "social intelligence" and social capital. A consultant and corporate trainer, Erika developed a highly successful relationship-building training curriculum that she shares with businessmen and women in for- and not-for-profit organizations. Erika also runs relationship-building roundtables exclusively for businesswomen and the quarterly STELLABRATION, a community gathering for all. A cancer survivor, Erika dedicates her time to improving the lives of people living with life-threatening diseases. She is on the board of Project Angel Heart, and also works closely with YES, a grassroots organization dedicated to providing cancer patients with experience and insights on treatment possibilities for those with liver involvement. | |||
| When HR Means Human Re-organizing: 3 Steps to Improving Efficiency that Impacts the Bottom Line | 02/06/2008 | Patty Kreamer | Human Resources |
When HR Means Human Re-organizing: 3 Steps to Improving Efficiency that Impacts the Bottom LineWednesday, February 6th 2008Patty Kreamer, Kreamer Connect IncHow can HR be better organized and assist staff in doing so as well? Patty's program will shed light on how to be organized, not to just get organized. This 3 step process is instantly applicable to you and easily shared with employees who need to be more organized. Participants will learn to:
This program is not about organizing, filing, throwing things out, or mere "tips and tricks." It's about experiencing a whole new level of existence, a way of life that breeds efficiency and power in the workplace and ultimately in all areas of your life and your employees' lives. Patty Kreamer, Kreamer Connect IncSpeaker DetailsPatty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives. Author: Patty's first book But I Might Need It Someday helps individuals understand the habits that keep them from organizing their work and lives. Then it shows them how to overcome their natural tendencies and conquer clutter in all its forms once and for all. Her second book The Power of Simplicity will compel you to think before you make choices. This insightful gem will change the way you live your life! National Speaker Patty creates custom programs for regional and national corporate and association audiences on topics ranging from organizing workspaces to enhancing productivity to creating simplicity in chaotic lives. Consultant: Patty, a Certified Professional Organizer, works with corporate managers to help them identify gaps in productivity, streamline paper and processes, and help groups of people work better together. Organizer: Patty helps people say good bye to clutter in their homes and offices. She also helps make moving a breeze for people across the country. Patty is seen regularly in the media as she shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams. Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter. Patty was named Women's Business Network's 2007 Woman of the Year as well as one of Pennsylvania's Best 50 Women in Business and one of Pittsburgh's Fastrackers in 2005. Patty leads the way in spreading the word about how we can be more productive, perform better and simplify our lives. | |||
| IT Security Incident Handling: Turning Challenging Days into Win-Win Situations | 01/30/2008 | Trent Hein and Ned McClain | IT |
IT Security Incident Handling: Turning Challenging Days into Win-Win SituationsWednesday, January 30th 2008Trent Hein and Ned McClain, Applied Trust EngineeringWe all hope that we'll never have to deal with a real or suspected IT security incident. Unfortunately, industry statistics tell us that 50% of organizations will be faced with this situation within the next year. Managing an IT security incident correctly is the key to avoiding adverse business impact, including bad PR, lost profits, or lost intellectual property. We'll talk about how to properly prepare your organization for that dreaded day such that you can minimize impact and look like a pro. Trent Hein and Ned McClain, Applied Trust EngineeringSpeaker DetailsPrior to co-founding Applied Trust, Trent R. Hein co-founded and served as Chief Technology Officer for XOR Inc. from 1991 to 2001. XOR, an outsourced network solutions provider, was named to the Inc. 500 list twice during Hein's tenure, and the company grew to annual revenues in excess of $50 million with more than 550 employees. In addition, Hein is co-author of the best-selling Unix System Administration Handbook and Linux Administration Handbook. Unix System Administration Handbook has been translated into at least twelve languages and is recognized around the world as the "bible" of Unix system administration. Hein has received a Lifetime Achievement Award from the USENIX Association for his work with the University of California at Berkeley's Computer Systems Research Group (CSRG), and he was the third engineer hired at Berkeley Software Design, Inc. (BSDI; see Linux launch). He holds a BS in Computer Science from the University of Colorado, which in 2004 awarded him the Kalpana Chawla Outstanding Recent Alumni Award. Hein is a 10-year Cisco Certified Internetwork Expert (CCIE-10), #1941. He is also Certified Information Systems Security Professional (CISSP) #54481, with an Information Systems Security Management Professional (ISSMP) and Information Systems Security Architecture Professional (ISSAP) designation. Hein is currently a member of the Board of Directors of the Humane Society of Boulder Valley, and has served in various roles including President of the Board for the 2004-2005 term. Ned McClain is an expert in IT infrastructure and application security, helping organizations of all sizes find balanced IT solutions. He was formerly director of Infrastructure Engineering at a large consulting firm. In this role, McClain was responsible for the security of more than 200 client environments involving a wide variety of infrastructure from wide-area networks to local wireless deployments for companies such as ConAgra, Empire Blue Cross, and Whole Foods Market. McClain is also a contributing author to the Unix System Administration Handbook and the Linux Administration Handbook. McClain often lectures about various system administration and security topics at technical conferences such as USENIX in the United States and APRICOT in Asia. He has a degree in Computer Science from Cornell University's College of Engineering and is CISSP #39389. | |||
| Podcasting for Business: How to Get Started with ReadyTalk | 01/24/2008 | Shawn Cardinal | Marketing |
Podcasting for Business: How to Get Started with ReadyTalkThursday, January 24th 2008Shawn Cardinal, ReadyTalkAlthough relatively new, podcasting is proving to be one of the best ways to share information and conduct business via the Internet. ReadyTalk's podcasting features enable you to easily turn audio and web conferences into podcasts, allowing people to listen to your content anytime and anywhere. Shawn Cardinal, ReadyTalk Training Director, will teach you everything you need to know about creating your own podcasts using ReadyTalk. He will demystify all of this new vocabulary including RSS, feeds, publishing and subscribing. You will learn how to set up, record and publish your podcasts so that you can create an exceptional series of your own. Shawn Cardinal, ReadyTalkSpeaker DetailsAs the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events. His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience. Shawn has a background in radio voiceover work, advertising sales, direct-mail and newspaper publishing and finance. He also owned and operated his own mobile disc jockey company. | |||
| Managing Windows and Linux Virtualization Technologies | 01/22/2008 | Adam Gray | IT |
Managing Windows and Linux Virtualization TechnologiesTuesday, January 22nd 2008Adam Gray, NovacoastThis web seminar will focus on running mixed environment virtualization with both XEN and VMware. Attendees will learn about the different methods for management, how to deploy both Windows and Linux virtualized systems, and how to properly assess the needs for virtualization for the businesses they manage. Adam Gray, NovacoastSpeaker DetailsAdam Gray, Chief Technology Officer, founder, and member of the board of Directors of Novacoast, Inc. has over thirteen years experience as a senior network engineer and is an expert in virtualization technology. Mr. Gray and his team have implemented systems running both VMWare and XEN for many companies including the Academy of Motion Pictures Arts and Sciences, and Tropitone to name a couple. Recently Mr. Gray finished implementing a XEN cluster spanning several blades and thirty plus virtual machines with both full virtualization and para virtualization technologies in use. Mr. Gray has worked on projects to virtualize and cluster applications utilizing web technologies, SAP, asterisk systems, and several other enterprise applications. | |||
| How to Create a Stream of Ideal Prospects Continuously, through Qualified Personal Introductions | 01/16/2008 | Dan Kusner | Sales |
How to Create a Stream of Ideal Prospects Continuously, through Qualified Personal IntroductionsWednesday, January 16th 2008Dan Kusner, Optimum Business Development LPThere are many ways to prospect for new business opportunities, but most are a lot of hard work and less than productive. Take referrals for instance. The reality is that most sales professionals are reluctant to ask for referrals. In fact, many of those who do ask for referrals seldom receive them and when they do, the referrals are not to ideal prospects. So what's a sales professional to do? It turns out that nothing beats Qualified Personal Introductions. That's when someone personally introduces an ideal prospect to you who has already been qualified by the person making the introduction and has problems and needs that you are ideally suited and positioned to respond to. This little-known technique is actually simpler than you might think to implement and because the payoffs are huge, you'll quickly want to make Qualified Personal Introductions a permanent part of your prospecting arsenal. In this web seminar, you'll find out what processes you can use to ensure continuous introductions to ideal prospects. Sound too good to be true? Tune in to find out one relatively unknown secret that can result in massive jumps in your business development results. Dan Kusner, Optimum Business Development LPSpeaker DetailsDan Kusner is a graduate of Carnegie Mellon University with a BS in Math and a MS in Nuclear Engineering. He was employed by Westinghouse while a student at CMU and subsequently spent more than 30 years in the Commercial Nuclear Business Unit. In 1986, Dan received the Business Unit's highest award for sales achievement. It was a very natural progression when Dan left Westinghouse in 1996 to become Vice President of Peak Performance Management, an affiliate of the Sandler Sales Institute. In 2001, Dan founded his own company, Optimum Business Development, LP. Today, Dan is a consultant that helps companies increase top-line sales and bottom-line profitability. He teaches an outcome-based negotiation methodology as an alternative to the more typical and less productive positional-based negotiation methodology. Dan specializes in enabling sales professionals to identify personal, non-supportive belief systems and how to replace them with supportive belief systems and new paradigms that remove impediments to achieving success. He teaches and coaches powerful and innovative prospecting methodologies to sales professionals that need to prospect for new opportunities. Finally, he teaches and coaches sales professionals how to use an effective, consultative sales methodology that results in more and better business. | |||
| But I Might Need It Someday: How to Be More Productive in 2008 | 01/15/2008 | Patty Kreamer | Professional Development |
But I Might Need It Someday: How to Be More Productive in 2008Tuesday, January 15th 2008Patty Kreamer, Kreamer Connect IncImagine being able to find things when you need them...not 3 weeks later. If you've been miserable because clutter and chaos are ruling your life, "But I Might Need It Someday" is for you. Patty's program offers simple, practical solutions on how to organize your life and WIN the clutter battle once and for all! Increase your bottom line and morale and decrease the stress and frustration of disorganization. Uncover the complete process on how to get organized.
Patty Kreamer, Kreamer Connect IncSpeaker DetailsPatty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives. Author: Patty's first book But I Might Need It Someday helps individuals understand the habits that keep them from organizing their work and lives. Then it shows them how to overcome their natural tendencies and conquer clutter in all its forms once and for all. Her second book The Power of Simplicity will compel you to think before you make choices. This insightful gem will change the way you live your life! National Speaker Patty creates custom programs for regional and national corporate and association audiences on topics ranging from organizing workspaces to enhancing productivity to creating simplicity in chaotic lives. Consultant: Patty, a Certified Professional Organizer, works with corporate managers to help them identify gaps in productivity, streamline paper and processes, and help groups of people work better together. Organizer: Patty helps people say good bye to clutter in their homes and offices. She also helps make moving a breeze for people across the country. Patty is seen regularly in the media as she shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams. Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter. Patty was named Women's Business Network's 2007 Woman of the Year as well as one of Pennsylvania's Best 50 Women in Business and one of Pittsburgh's Fastrackers in 2005. Patty leads the way in spreading the word about how we can be more productive, perform better and simplify our lives. | |||
| The 5 Keys to Sales Management Success | 12/12/2007 | Steve Parry | Sales |
The 5 Keys to Sales Management SuccessWednesday, December 12th 2007Steve Parry, Sales Productivity Consultants, Inc.Successful sales teams, those exceeding sales goals, have skilled sales management. But often, sales managers, who frequently come from sales, lack the training to help them manage a sales team. Attendees will gain an understanding of the five basic responsibilities of sales management. In addition, setting sales goals, accountability strategies, coaching techniques and recruitment, interview and hiring ideas will be explored. Attendees will come away with a clear model for sales management. Steve Parry, Sales Productivity Consultants, Inc.Speaker DetailsSteve Parry is President of Sales Productivity Consultants, Inc., a sales development consulting firm. SPC specializes in increasing profitable revenues and sales efficiency and effectiveness through evaluations of sales processes, systems and people, business development strategies, and sales and sales management training, consulting, coaching and recruiting. For over 20 years Mr. Parry has helped sales and professional teams from 1 to 1000 in seven countries become more focused and successful. His dynamic presentation style is engaging, interactive, thought provoking and results oriented. Steve's passion for what he does is visible in all that he does. Steve is a frequent and highly rated speaker for the Denver, Boulder and West Chambers of Commerce and Small Business Development Centers. He has spoken to highly varied groups including national Building Service Contractors, Colorado Manufactured Housing Association, Rocky Mountain Chapter of the Painting and Decorating Contractors Association, Rocky Mountain Promotional Productions Association, Rocky Mountain Direct Marketers Association, The Business Marketing Association and many others. Mr. Parry began developing his training and communications skills as an educator in Summit County, Colorado. He has spent over 25 years as a business owner and in the corporate arena, in industrial relations, operations, quality management, training, marketing, sales and sales management. His various roles have provided him the opportunity to speak and train before diverse groups across this country, as well as in Mexico, Canada, Great Britain, Norway, Sweden and Japan. | |||
| 21st Century Sales: Effective Appointment Setting | 12/11/2007 | Townsend Wardlaw | Sales |
21st Century Sales: Effective Appointment SettingTuesday, December 11th 2007Townsend Wardlaw, Three Value Logic Sales InstituteIt does not matter how eloquent, persuasive, good-looking, or charismatic you are if you never get the chance to position yourself in front of a prospect—whether in-person or over the phone—to determine if there is a relationship worth pursuing. In most environments, we find that upward of 75% of the total selling effort required is consumed getting the first appointment. This web seminar will discuss an area where sales professionals can dramatically improve their ability to get in front of prospects: appointment setting. Townsend Wardlaw, Three Value Logic Sales InstituteSpeaker DetailsTownsend Wardlaw is the Founder and CEO of Three Value Logic Sales Institute. He brings a strong track record of sales leadership with Fortune 500 companies such as AT&T, Lucent, and Avaya. Townsend has initiated and managed channel relationships with application partners as well as consulting and services organizations including Qwest, Accenture, AT&T Solutions, EDS, Andersen Consulting, and Siebel Systems. | |||
| From New Contact to Customer: Creating a Strategy to Warm up Leads and Cultivate Relationships that Lead to Sales | 12/06/2007 | Craig Harrell | Marketing |
From New Contact to Customer: Creating a Strategy to Warm up Leads and Cultivate Relationships that Lead to SalesThursday, December 6th 2007Craig Harrell, Rainmaker MarketingWrapping your prospects' business cards in rubber bands is not a strategy. Join Craig Harrell as he teaches us how to cultivate new relationships and generate incremental revenue as prospects become customers. You will learn how to build a lead nurturing system for those prospects not yet ready to purchase by using handwritten notes, voicemails and short email messages. We'll discuss creative and effective ways to:
Craig Harrell, Rainmaker MarketingSpeaker DetailsCraig Harrell, President of Rainmaker Marketing, has over 25 years of experience in sales, marketing and business development; both on the strategic and tactical level. His experience spans many different industries and markets including hardware, software, hospitality and services. Areas of expertise include prospecting systems, C-level sales, email campaigns, 1:1 marketing, database marketing and Customer Relationship Marketing (CRM) solutions. His sales training includes Solution Selling, Strategic Selling, Buyer Focused Selling and SPIN selling. His entire career has been marked by performance-based pay. He has a degree in Marketing from the University of Central Florida. | |||
| How to Raise Capital to Support Your Business's Growth | 12/04/2007 | Chris Onan | Management |
How to Raise Capital to Support Your Business's GrowthTuesday, December 4th 2007Chris Onan, Appian VenturesJoin Chris Onan, Managing Director of Appian Ventures, as he reviews financing options available to your business. What kind of funding is appropriate for your venture? Which investors should you approach? Chris will guide you through a range of funding options available to you. Learn what materials you should bring to approach investors, and how to make them professional in nature. You'll come away with great tips, dos and don'ts when obtaining capital. Chris Onan, Appian VenturesSpeaker DetailsChris Onan has extensive venture capital experience and enjoys working with entrepreneurial management teams to help sharpen their product definition and their marketing and financial strategies. Chris represents Appian on the board of directors of Tendril and Auctionpay and is a board observer of Thought Equity Motion. Previously, Chris spent five years as an associate with Wolf Ventures and Roser Ventures, where he had the privilege of working with companies such as: Broadbus Technologies (acquired by Motorola), NextAction Corporation, and Peregrine Semiconductor. Prior to locating to Colorado, he worked as an associate with LEK Consulting, an international strategy consulting boutique. Chris speaks frequently on entrepreneurial finance at both Denver University's Daniels College of Business and the Leeds College of Business at the University of Colorado, Boulder. He also serves on the board of directors of the Colorado Venture Capital Association. In addition, Chris works actively with the When I Grow Up Foundation and is Northwestern University's alumni admissions council leader for Colorado. Originally from Minnesota, Chris received a B.A. in Economics from Northwestern University, where he graduated Phi Beta Kappa. | |||
| Targeted Tactics: Employing Disciplined Processes to Achieving Management Objectives | 11/28/2007 | Bill Cobb | Marketing |
Targeted Tactics: Employing Disciplined Processes to Achieving Management ObjectivesWednesday, November 28th 2007Bill Cobb, Targeted Tactics, LLCTargeted Tactics® is a management tool that was specifically developed for today's managers who are often left to figure out how to achieve their organization's goals and objectives without the benefit of meaningful direction. It provides a definitive process for working through the myriad of considerations necessary to achieve success, and at the same time it challenges management to employ the disciplined process provided as part of their ongoing planning and budgeting efforts. Not only does the book openly criticize the current practice of "score keeping" but it constructively suggests replacing it with more active "participation." ReadyTalk participants will have the opportunity to learn the critical components of the Targeted Tactics® Program, giving them a deeper insight into the tactical planning process. This management tool has proven successful in start-up environments, transitioning companies, and Fortune 100 Corporations. Strategy can only be executed if meaningful tactics are defined and integrated. Taking the time to understand the critical steps necessary to define these requirements will enable the listener to recognize, and implement, what is needed for success. Bill Cobb, Targeted Tactics, LLCSpeaker DetailsWilliam R. ($Bill) Cobb is a successful Fortune 100 Executive who wanted to apply his life's learning and experience to help evolving organizations grow and succeed. Bill has held various management assignments throughout his career, which include the roles of VP & General Manager for a billion dollar division of a Fortune 50 Company and President & CEO of technology start-up companies. Throughout his career, Bill has always grown operating revenues at rates that exceeded the industry norms, acquiring the nickname "$ Bill." He attributes this to his disciplined approach that he inserted into the annual planning and budgeting cycle that connected the actions taken, and the resources applied, to the markets and customers he served. He founded Targeted Tactics® in 2006 as a means to share this knowledge and his experience with developing businesses and to encourage established organizations to adopt and implement an integrated marketing approach. He is the author of "Targeted Tactics," (Transforming Strategy into Measurable Results), the astonishing new business book that provides an in-depth approach to address the gap between strategy and execution. | |||
| How to Create a Strategy that Works | 11/15/2007 | Erica Olsen | Professional Development |
How to Create a Strategy that WorksThursday, November 15th 2007Erica Olsen, M3 Planning, Inc.Have you ever wondered if you're focusing on the right stuff? Or if you've developed a strategic plan that is taking your organization down the correct path? While nothing in life is certain, you can take some of the uncertainty out of strategic activities. Join Erica Olsen, co-founder and VP of Marketing for M3 Planning, as she shares a series of strategy frameworks and best practices you can use as you look towards 2008. As a bonus, Erica will also share some megatrends you don't want to ignore and how you can take advantage of them in your organization. Erica Olsen, M3 Planning, Inc.Speaker DetailsErica Olsen is the founder and Vice President of M3 Planning, Inc, a strategic planning firm that works with growth-oriented organizations to develop and execute their strategies. Erica holds a BA in Communications and an MBA in International Management from Thunderbird. Her clients include Miller Heiman, EDAWN, Hallelujah Acres, Austin Radiological Association, Northern Nevada Business Weekly, Washoe County and University of Phoenix. On her way to becoming a serial entrepreneur, M3 Planning is the fourth business she has helped found. Under her guidance, M3 launched a web-based strategic planning system called MyStrategicPlan.com. With her online strategic planning system, any organization, regardless of size and budget, can build a plan in a matter of weeks (or even days). MyStrategicPlan is just one of several online strategic planning systems developed by Erica’s company M3 Planning. Through M3 Planning’s online client base and onsite strategic planning facilitation work, Erica has developed and reviewed hundreds of strategic plans for organizations across the country. Most recently, she authored Strategic Planning For Dummies as part of the For Dummies series. In addition to Strategic Planning For Dummies, she has co-authored Strategic Planning Made Easy: A Practical Guide to Growth and Profitability and contributes regular columns to local, regional and national business publications. She’s frequently tapped to lecture at the University of Nevada, Reno and the University of Phoenix in Reno on management and planning topics. She hosts workshops and has spoken at conferences nationwide. | |||
| Word of Mouth Marketing: What Is It and How Can I Use It to Make My Organization Rich? | 11/14/2007 | Ted Wright | Marketing |
Word of Mouth Marketing: What Is It and How Can I Use It to Make My Organization Rich?Wednesday, November 14th 2007Ted Wright, FizzWho are the Influencers? You know them: the person who always has the best recommendation for restaurants, music, books—whatever they are passionate about. Influencer Marketing techniques are based on the concepts of customer satisfaction, two-way dialog and transparent communications. Ted Wright, founder of Fizz, will share his expertise in word of mouth marketing. He’ll share the nuances of reaching influencers and how you can leverage this marketing phenomenon to boost your organization’s success. Ted Wright, FizzSpeaker DetailsTed Wright is the founder of Fizz, a full service word of mouth agency focused on the beverage and video game markets. Ted is a charter member of WOMMA (Word of Mouth Marketing Association), and active commentator on word of mouth and beverage marketing for a variety of publications and television networks. During the last six years Ted and his team have enjoyed creating successful word of mouth campaigns for such clients as Pabst Blue Ribbon, Tiger Beer, Zuidam Gin, VeeV Spirits, Aguila and a variety of Pernod Ricard brands. Fizz’s 2007 expansion into video games netted projects with Rock Star Games and Sony while allowing its beverage clients greater involvement with their target markets. When not at work, Ted serves on the University of Chicago’s Graduate School of Business alumni association and enjoys creating puppet shows for his five year old son Abbott. | |||
| Inserting Advertising into Podcasts: How to Commercialize and Monetize the Podcast Without Alienating Your Audience | 11/08/2007 | Rob Simon | Marketing |
Inserting Advertising into Podcasts: How to Commercialize and Monetize the Podcast Without Alienating Your AudienceThursday, November 8th 2007Rob Simon, BurstMarketingYou have a successful podcast up and running, and now you want to start making some money from it. But how? What are the ways you can insert audio and video ads into your podcast without alienating your audience? And how should you get it done—do it yourself or use a third-party advertising sales and insertion company? What will you give up in terms of control, content and revenue when you use a third-party? But advertising isn't the only way to make money. Sponsorships, product placements, website banners, PayPal donations, secure subscription feeds, affiliate marketing agreements, pay-per-click—these are many ways you can monetize your podcast. Join Rob Simon, president and founder of BurstMarketing, as he shares his insights and expertise with us. Rob Simon, BurstMarketingSpeaker DetailsRob Simon is the founder and president of BurstMarketing, a podcast publishing company that creates, distributes and promotes audio and video podcasts that burst across the new distribution network of portable media devices, from iPods to laptops to cell phones. Rob is a published author and a frequent speaker on new media. | |||
| Time to Deliver: How Can You Ensure Implementation of Your New Strategic Plan? | 10/30/2007 | Debra Thompson | Management |
Time to Deliver: How Can You Ensure Implementation of Your New Strategic Plan?Tuesday, October 30th 2007Debra Thompson, Strategy Solutions, Inc.A frequent complaint about the strategic planning process is that it produces a document that ends up collecting dust on a shelf—the organization ignores the precious information depicted in the document. How can you make sure that your hard planning work will produce results? Join Debra Thompson, President of Strategy Solutions, Inc, as she shares twelve practical guidelines for rallying your teams toward strong execution of your new strategic plan. Debra Thompson, Strategy Solutions, Inc.Speaker DetailsDebra Thompson is President of Strategy Solutions, Inc., a firm that provides strategic planning, market research, facilitation and training services to organizations and communities who want to grow and thrive. Among services to both for-profit and non-profit organizations, her major accomplishments include facilitating local and regional economic development strategic planning initiatives, visioning & planning processes for government consolidations, health care systems and joint ventures, as well as business turnarounds. Chosen as one of Pennsylvania's Best 50 Women in Business, 2001, she was honored as one of Erie's "Dynamic Dozen" Women Making History in 2003. Recently, Debra was selected as a finalist for the Stevie International Women in Business Award, Technology Innovator category, 2006. | |||
| How High is Your Eye-Q? Your organization's ability to attract attention and engage your audience may depend on the answer | 10/24/2007 | Andy Goodman and R. Christine Hershey | Marketing |
How High is Your Eye-Q? Your organization's ability to attract attention and engage your audience may depend on the answerWednesday, October 24th 2007Andy Goodman and R. Christine Hershey, A Goodman
Join Andy Goodman and R. Christine Hershey, co-creators of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes for a lively one-hour crash course in graphic design. Learn the fundamentals of good design and help your organization present a smarter look to people who should be looking at you. Andy Goodman and R. Christine Hershey, A GoodmanSpeaker DetailsA communication consultant, author and trainer based in Los Angeles, Andy Goodman specializes in helping nonprofits, foundations, government agencies and educational institutions reach more people more effectively. As a nationally-recognized public speaker, Andy regularly delivers presentations including, "The Four Connecting Points," "Storytelling as Best Practice," "Why Bad Ads Happen to Good Causes", and "Dramatically Better Meetings". He publishes a monthly newsletter, Free-Range Thinking, that profiles best practices in public interest communications and is author of the books Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. Andy was recently selected by Al Gore to train 1,000 volunteers who will deliver presentations on global warming around the U.S. in 2007. R. Christine Hershey is the founder and catalyst for Hershey|Cause, guiding its overall strategic and creative vision. Passionate about "Communications for Good", she consults regularly with CEOs and senior executives throughout the country, advising on positioning, identity and strategy. Her experience in both the corporate and philanthropic sectors includes such Fortune 500 companies as Disney, Wells Fargo, and AT&T (Cingular) as well as the World Health Organization, the Institute of Medicine and The Nature Conservancy. As an author and expert, Chris' work has appeared in the Stanford Social Innovation Review, The New York Times and The Chronicle of Philanthropy. As a publisher of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes, Chris has helped educate the philanthropic sector regarding best practices. Her first book, the Communications Toolkit, published in 2005, has been distributed in all 50 states, 24 countries and across six continents. | |||
| Combining On-Line and Off-Line Networking for the Greatest Possible Results | 10/18/2007 | Mike O'Neil | Professional Development |
Combining On-Line and Off-Line Networking for the Greatest Possible ResultsThursday, October 18th 2007Mike O'Neil, Integrated AlliancesMike will be presenting the power of networking in a combined on-line and off-line strategy. He will bring to the group little known and highly powerful elements of making the most of networking events, getting results from on-line networking (such as LinkedIn) and the tremendous power of the combination of the two. Mike has held over 125 networking events and 35 LinkedIn Workshops and Web Seminars playing to an audience of over 12,000 in the 4 years Integrated Alliances has been operating. Mike O'Neil, Integrated AlliancesSpeaker DetailsMike O'Neil is the epitome of a go-getter. As a tech consultant and business strategist, Mike creatively arranged private networking events to promote his services and link various tech organizations together to grow his clients' businesses. Mike steadily created a vast network of service providers and other B2B organizations and began to develop the powerful networking events which focused on the core mission of what would become Integrated Alliances: a venture to bring people and business together in a vibrant atmosphere. Subsequently in November of 2003, Mike founded Integrated Alliances, LLC to serve that niche as a business networking and events company. Originally formed to include the Telecom and Internet industries, IA has grown to include other sectors such as web development, hosting, marketing and other business services. Today, IA has a network of over 7,500 business professionals and is recognized as one of the fastest growing business and technology networking events companies in Colorado. When he's not networking, Mike's passion is spending time with his energetic 8 year old son, Brendan. Mike also enjoys live music and classic automobiles like his old Z-28, Mustang convertible and Shelby GT500. | |||
| Podcasting for Business: An Easy Solution to Extend Your Reach | 10/09/2007 | Moderator: Kris Smith | Marketing |
Podcasting for Business: An Easy Solution to Extend Your ReachTuesday, October 9th 2007Moderator: Kris SmithJoin Kris Smith, Paul Barron and Rob Simon as they discuss communication with people on the go. Listen to the experts as they show you how the simple technique of podcasting—delivering your message to listeners on their schedule—can help extend your reach, create more leads, educate your staff and communicate more effectively. Each speaker will bring his unique insider's perspective of podcasting and share how businesses can benefit from this useful application. Moderator: Kris SmithSpeaker DetailsKris Smith is Founder and CEO of Palegroove.com. On February 17, 2005, Kris opened Palegroove Studios, the first podcast production company. Since then Palegroove Studios has consulted and produced podcasts for many clients including MTV Networks, NASCAR racing teams and NFL Players. Smith has also authored articles for podcasting websites, been interviewed and highlighted by numerous media on the topic like The New York Times, NBC, FOX and Detroit Free Press. Rob Simon is the founder and president of BurstMarketing, a podcast publishing company that creates, distributes and promotes audio and video podcasts that burst across the new distribution network of portable media devices, from iPods to laptops to cell phones. Rob is a published author and a frequent speaker on new media. Paul Barron is an expert in understanding the dynamics of a very special industry—one that focuses entirely on the comfort levels of consumers. Paul has more than 12 years experience in online new media development and has launched new media web-based content and vertical solutions for a business to business community with revenues of more than half a trillion dollars. | |||
| Improving Your Online Presentation Skills | 09/28/2007 | Ken Molay | Professional Development |
Improving Your Online Presentation SkillsFriday, September 28th 2007Ken Molay, Webinar SuccessKen Molay, president of Webinar Success, presents tips to help you become a more effective online speaker. Presenting on a webcast or webinar is fundamentally different from speaking in front of an in-room audience. Since you and your audience cannot see each other, your vocal style and the way you interact with the web conferencing software determines how you are perceived. You will learn how to prepare a presentation that complements the web environment and how to deliver it with confidence and professionalism. Discover ways to consciously adjust your vocal style in order to build rapport with your audience. Identify common presentation errors that can detract from your message. As an added benefit, attend this event and receive a free speaker evaluation form that can be used to help identify strengths and weaknesses in your own presentation style. This seminar is appropriate for anyone who delivers public presentations over the web. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new communications medium. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you. What the audience will learn:
Ken Molay, Webinar SuccessSpeaker DetailsKen Molay has been producing and delivering business webinars since 1999. His background in public speaking, radio, stage acting, and corporate training has given him a unique perspective on what it takes to create and deliver compelling and effective presentations. Ken has a background in software development and marketing, working for companies such as Advanced Micro Devices, Syntelligence, Blaze Software, Brokat, HNC Software, and Fair Isaac. He has acted as development manager, product manager, and product marketing manager. In more than 20 years of professional experience, Ken has presented public sessions at numerous industry conferences, as well as presenting information to customers, sales prospects, industry analysts, and the press. Currently Ken offers consulting services through his company Webinar Success. He also maintains the industry's only vendor-independent blog dedicated solely to issues, news, and tips related to web conferencing and its applications. | |||
| Execution: The Art of Keeping Momentum with Your Strategic Plan and Finishing 2007 Strong | 09/20/2007 | Erica Olsen | Professional Development |
Execution: The Art of Keeping Momentum with Your Strategic Plan and Finishing 2007 StrongThursday, September 20th 2007Erica Olsen, M3 Planning, Inc.It's almost the fourth quarter--will you hit your numbers? Did you achieve your key initiatives? If you are similar to the majority of business owners, managers and executive directors, you'd probably like to be further along towards accomplishing your 2007 goals. Don't despair, you still have three more months to finish strong. A good strategic plan provides a business with the roadmap it needs to pursue a specific strategic direction and set of performance goals, deliver customer value, and be successful. However, this is just a plan; it doesn't guarantee that the desired performance is reached any more than having a roadmap guarantees the traveler arrives at the desired destination. That is where the art of execution comes in. Learn how to keep the momentum of your strategic plan alive through best practices, tips and the how-tos of execution. Whether you have a strategic plan or not, this session will provide you with practical tools to boost your business performance. Erica Olsen, M3 Planning, Inc.Speaker DetailsErica Olsen is the founder and Vice President of M3 Planning, Inc, a strategic planning firm that works with growth-oriented organizations to develop and execute their strategies. Erica holds a BA in Communications and an MBA in International Management from Thunderbird. Her clients include Miller Heiman, EDAWN, Hallelujah Acres, Austin Radiological Association, Northern Nevada Business Weekly, Washoe County and University of Phoenix. On her way to becoming a serial entrepreneur, M3 Planning is the fourth business she has helped found. Under her guidance, M3 launched a web-based strategic planning system called MyStrategicPlan.com. With her online strategic planning system, any organization, regardless of size and budget, can build a plan in a matter of weeks (or even days). MyStrategicPlan is just one of several online strategic planning systems developed by Erica’s company M3 Planning. Through M3 Planning’s online client base and onsite strategic planning facilitation work, Erica has developed and reviewed hundreds of strategic plans for organizations across the country. Most recently, she authored Strategic Planning For Dummies as part of the For Dummies series. In addition to Strategic Planning For Dummies, she has co-authored Strategic Planning Made Easy: A Practical Guide to Growth and Profitability and contributes regular columns to local, regional and national business publications. She’s frequently tapped to lecture at the University of Nevada, Reno and the University of Phoenix in Reno on management and planning topics. She hosts workshops and has spoken at conferences nationwide. | |||
| Entering The Online Conversation | 09/19/2007 | James Clark | Marketing |
Entering The Online ConversationWednesday, September 19th 2007James Clark, Room 214Blogging, Podcasting, RSS Feeds, Social Media, Word of Mouth, Viral Campaigns, Search Engine Optimization, Pay Per Click...all tools in the online conversation. James Clark from Room 214 discusses online marketing strategies to enter and capture the conversation. James Clark, Room 214Speaker DetailsJames Clark is a social and conversational media expert, blogger, podcaster, speaker, author, and corporate trainer. He is the co-founder of Room 214, Inc., a search marketing and social media agency focusing on delivering high search visibility campaigns through its Search Visibility Programs. James was a previous public relations agency owner, with deep experience in messaging, branding, and product launches. James took his years of experience in public relations and shifted his focus to social media applications (blogs, podcasts, RSS, MySpace) to help clients drive sales, awareness and brand recognition through Room 214's Capture the Conversation methodology for online communications, high search visibility and word of mouth marketing campaigns. | |||
| Business Technology Marketing: What Moves the Needle? | 09/05/2007 | Stefan Tornquist and Shawn Cardinal | Marketing |
Business Technology Marketing: What Moves the Needle?Wednesday, September 5th 2007Stefan Tornquist and Shawn Cardinal, MarketingSherpaNEW Research: Business Technology Web Seminar Business technology marketing is challenging. Marketers must reach multiple decision makers, competition for attention is fierce and the variety of lead generation media is staggering. How do you as a B-to-B marketer address these challenges? Based on new research from their Business Technology Benchmark Guide, MarketingSherpa has done it for you. Join us for a web seminar from the leaders in marketing research, as they present findings from the new edition of their "Business Technology Benchmark Guide". In this seminar, you will learn:
Stefan Tornquist and Shawn Cardinal, MarketingSherpaSpeaker DetailsStefan TornquistAs Research Director for MarketingSherpa, Tornquist conducts primary research studies as well as gathering and evaluating marketing, advertising and PR statistics data from thousands of sources. He uses this data to create MarketingSherpa's annual Benchmark Guides for Email, Search and Business Technology Marketing, among other reports. Tornquist has been a featured speaker at events held by the Advertising Research Foundation, the Direct Marketing Association, Web Marketing Association, TechTarget and KnowledgeStorm, among many others. He has been quoted in a variety of publications, including The Wall St. Journal, BusinessWeek and Inc. Magazine, and appeared on CNBC's Street Signs. Prior to joining MarketingSherpa, Tornquist co-founded Bluestreak, the pioneering marketing technology company that started out in rich media and grew to become one of the industry's largest ad servers. He also co-founded and ran marketing for technology start-ups 9th Square Inc. and Waterworks Interactive Inc. as well as his own marketing and public relations consulting company. Shawn CardinalAs the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events. His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience. Shawn has a background in radio voiceover work, advertising sales, direct-mail and newspaper publishing and finance. He also owned and operated his own mobile disc jockey company. | |||
| Creating a Great Place to Work: Lessons Learned from the 2007 "50 Best Small & Medium Companies to Work for in America" | 07/26/2007 | Hal Adler | Management |
Creating a Great Place to Work: Lessons Learned from the 2007 "50 Best Small & Medium Companies to Work for in America"Thursday, July 26th 2007Hal Adler, Great Place to Work InstituteHow do Best Companies do it? Join Hal Adler, President of Great Place to Work® Institute, to understand the essential ingredients and framework for creating a great place to work and what makes this year's "50 Best Small & Medium Companies" so great. What will I learn? Mr. Adler's presentation will:
Who should attend? Senior leaders, managers, and supervisors of organizations aspiring to improve business performance by creating a great workplace. Hal Adler, Great Place to Work InstituteSpeaker DetailsHal Adler is the President of the Great Place to Work® Institute. In this role, Hal provides leadership and strategic direction for the Institute. Hal came to the Institute in 2004 with a background in consulting, training and leadership development, and has distinguished himself in service to clients, through his public speaking and in the customized design and delivery of workshop and training programs. Hal continues to work with clients on matters such as building and sustaining trust, management training and development, executive coaching and change management. Hal is a regular keynote speaker and presenter at professional association conferences such as SHRM, ASTD, and the Human Capital Institute. Hal addresses topics such as:
Prior to joining the Institute, Hal was the founder of the Training Arts Institute, and his professional career also includes leadership positions with the Center for Talent Retention, a management training and development firm, and Manpower, a global HR Consulting and staffing business. He was also the owner of 3RING, a restaurant in the heart of San Francisco's restaurant row. Hal received his degree in music from SUNY Purchase in New York, and studied conducting while attending graduate school at The Boston Conservatory of Music. It was as a professional orchestra and choir conductor that Hal recognized the critical role that trust within an organization plays in efficiency, productivity, and performance at work. | |||
| How to Develop an Investment-Grade Marketing Plan, Part II | 07/24/2007 | Michael Lenzini | Marketing |
How to Develop an Investment-Grade Marketing Plan, Part IITuesday, July 24th 2007Michael Lenzini, Scenario dMichael Lenzini, CEO of Scenario d, LLC, will cover the top 10 ways you can market and promote your product or service online. Following the framework set forth by Dr. Burnett last month in Part I, Mr. Lenzini will expand on the concept of Framing Dimensions and how to get the right message to the right customer at the right time. Michael Lenzini, Scenario dSpeaker DetailsMichael Lenzini is CEO and Managing Member of Scenario d LLC. He has over 30 years of entrepreneurial experience, has started and run six companies successfully and is Adjunct Professor at Daniels College of Business, University of Denver. | |||
| Evaluating Your Marketing Mix: Marketing Analytics 101 | 07/18/2007 | Michael Lenzini and John Burnett | Marketing |
Evaluating Your Marketing Mix: Marketing Analytics 101Wednesday, July 18th 2007Michael Lenzini and John Burnett, Scenario dThis Web Seminar is for marketing managers working at small to mid-sized companies who want a better understanding of the appropriate marketing metrics to employ in strategically assessing the various marketing tools that comprise their marketing mix. This web seminar will consider these tools both proactively and reactively. Michael Lenzini and John Burnett, Scenario dSpeaker DetailsMichael Lenzini is CEO and Managing Member of Scenario d LLC. The firm provides a full range of technology-enabled strategic and tactical marketing services. He has over 30 years of entrepreneurial experience, has started and run six companies successfully and is Adjunct Professor at Daniels College of Business, University of Denver. John Burnett is a partner in the marketing firm and interactive agency Scenario d LLC. John is also a Professor of marketing and Director of the DU Marketing Roundtable at the Daniels College of Business, University of Denver. He has taught at five universities during his 38-year career and specializes in Marketing Communications and Nonprofit Marketing. He is the co-author of the number one Advertising textbook in the world and has published over 60 articles across a number of marketing-related topics. He has worked in the nonprofit sector for 20 years and has a new book coming out in March of 2007, Nonprofit Marketing Best Practices. | |||
| Broadcast or Podcast: Creating Your Own Business Channel with Podcasting | 07/12/2007 | Paul Barron | Marketing |
Broadcast or Podcast: Creating Your Own Business Channel with PodcastingThursday, July 12th 2007Paul Barron, NetWorld AllianceIn this web seminar we will discuss the dos and don'ts of why and how you should create your own business channel through the use of podcasting.
Paul Barron, NetWorld AllianceSpeaker DetailsPaul Barron is an expert in understanding the dynamics of a very special industry—one that focuses entirely on the comfort levels of consumers. Paul has more than 12 years experience in online new media development and has launched new media web-based content and vertical solutions for a business to business community with revenues of more than half a trillion dollars. An innovator for the new media world of web, viral, and social platforms, Paul has seen just about everything when it comes to the web. In 1996, Paul developed one of the Internet's first Blogs, which is now a full-on B2B media portal. A speaker and consultant for new media formats in web, Podcasting, B2B verticals and consumer based viral and social networks, Paul has been recognized as a new media mogul and pioneer. | |||
| 21st Century Sales: Time Management for Sales Professionals | 07/10/2007 | Townsend Wardlaw | Sales |
21st Century Sales: Time Management for Sales ProfessionalsTuesday, July 10th 2007Townsend Wardlaw, Three Value Logic Sales InstituteIn the second of our "21st Century Sales" series, Three Value Logic Sales Institute (3VLSI) presents "Time Management for Sales Professionals" to address the reality that today's successful sales professional must coordinate a superhuman volume of activity. In 2006, the average sales professional worked 49 hours per week, yet most of this time was spent poorly with less than 25% spent on actual selling! Participants in this web seminar will learn why multitasking decreases effectiveness and task-prioritization represents an inefficient method for organizing your work. To address these challenges, 3VLSI will share our "Time-Blocking" framework specifically designed for sales professionals to regain control over their calendars. This web seminar is intended for front-line sales professionals and sales managers looking to gain an edge in sales by establishing control over their most important asset—Time! Townsend Wardlaw, Three Value Logic Sales InstituteSpeaker DetailsTownsend Wardlaw is the Founder and CEO of Three Value Logic. He brings a strong track record of sales leadership with Fortune 500 companies such as AT&T, Lucent, and Avaya. Townsend has initiated and managed channel relationships with application partners as well as consulting and services organizations including Qwest, Accenture, AT&T Solutions, EDS, Andersen Consulting, and Siebel Systems. | |||
| How to Create an Investment-Grade Marketing Plan | 06/21/2007 | Michael Lenzini and John Burnett | Marketing |
How to Create an Investment-Grade Marketing PlanThursday, June 21st 2007Michael Lenzini and John Burnett, Scenario dThis web seminar will focus on the practical issues of creating and implementing a results-oriented marketing program that will also capture the interest of the investment community. Two of Scenario d's founders, Michael Lenzini and Dr. John Burnett, offer insights and practical advice gleaned from the experience and research of the entire Scenario d team. In this workshop you will learn:
Michael Lenzini and John Burnett, Scenario dSpeaker DetailsMichael Lenzini is CEO and Managing Member of Scenario d LLC. He has over 30 years of entrepreneurial experience, has started and run six companies successfully and is Adjunct Professor at Daniels College of Business, University of Denver. Dr. John Burnett is Senior VP of Marketing Research of Scenario d LLC, and is professor of Marketing at Daniels College of Business. John has authored 16 trade and text books, and his "Principles of Advertising" is the most widely used advertising textbook in the U.S. | |||
| 21st Century Sales: Hiring Sales People Who Work | 06/13/2007 | Townsend Wardlaw | Sales |
21st Century Sales: Hiring Sales People Who WorkWednesday, June 13th 2007Townsend Wardlaw, Three Value Logic Sales InstituteHiring sales people is one of the most frustrating aspects of any business. On average, companies spend upwards of 45 hours to acquire a single sales resource and for many organizations 50% annual turnover is the norm. Three Value Logic Sales Institute will share the blueprint we have used to interview thousands of candidates and select for success based on Knowledge, Behavior, and Motivation characteristics. Topics of discussion will include: The five most common pitfalls to avoid when interviewing sales candidates, how to determine if a candidate who looks good on paper can be successful in your environment, and keeping your salespeople for their useful life. This web seminar is intended for hiring managers and business owners looking to make better sales resource hiring decisions. It covers best practices in recruiting, interviewing, and candidate selection. Townsend Wardlaw, Three Value Logic Sales InstituteSpeaker DetailsTownsend Wardlaw is the Founder and CEO of Three Value Logic Sales Institute. He brings a strong track record of sales leadership with Fortune 500 companies such as AT&T, Lucent, and Avaya. Townsend has initiated and managed channel relationships with application partners as well as consulting and services organizations including Qwest, Accenture, AT&T Solutions, EDS, Andersen Consulting, and Siebel Systems. Townsend’s writing can be found on his blog, http://salesbot.blogspot.com/. | |||
| Ensuring Web Seminar Success: The Planning Stage | 06/12/2007 | Shawn Cardinal | Marketing |
Ensuring Web Seminar Success: The Planning StageTuesday, June 12th 2007Shawn Cardinal, ReadyTalkThey may be conducted online, but web seminars are as serious as traditional, on-ground events. With careful thought, planning and teamwork, your web seminar will be a huge success. Shawn Cardinal, training director for ReadyTalk, will focus this web seminar on the crucial planning stage of your event. He'll review how determine your objectives, how to reach your audience and structure your agenda and content. Finally, he will give you tips and a timeline for preparing for the main event. Shawn Cardinal, ReadyTalkSpeaker DetailsAs the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events. His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience. Shawn has a background in radio voiceover work, advertising sales, direct-mail and newspaper publishing and finance. He also owned and operated his own mobile disc jockey company. | |||
| Execution: The Art of Keeping Momentum with Your Strategic Plan | 06/06/2007 | Erica Olsen | Professional Development |
Execution: The Art of Keeping Momentum with Your Strategic PlanWednesday, June 6th 2007Erica Olsen, M3 Planning, Inc.It’s half way into 2007—how is your business performance? If you are similar to the majority of business owners, managers and executive directors, you’d probably like to be further along towards accomplishing the goals in your strategic plan. A strategic plan provides a business with the roadmap it needs to pursue a specific strategic direction and set of performance goals, deliver customer value, and be successful. However, this is just a plan; it doesn’t guarantee that the desired performance is reached any more than having a roadmap guarantees the traveler arrives at the desired destination. That is where the art of execution comes in. Learn how to keep the momentum of your strategic plan alive through best practices, tips and the how-tos of execution. Whether you have a strategic plan or not, this session will provide you with practical tools to boost your business performance. Erica Olsen, M3 Planning, Inc.Speaker DetailsErica Olsen is the founder and Vice President of M3 Planning, Inc, a strategic planning firm that works with growth-oriented organizations to develop and execute their strategies. Erica holds a BA in Communications and an MBA in International Management from Thunderbird. Her clients include Miller Heiman, EDAWN, Hallelujah Acres, Austin Radiological Association, Northern Nevada Business Weekly, Washoe County and University of Phoenix. On her way to becoming a serial entrepreneur, M3 Planning is the fourth business she has helped found. Under her guidance, M3 launched a web-based strategic planning system called MyStrategicPlan.com. With her online strategic planning system, any organization, regardless of size and budget, can build a plan in a matter of weeks (or even days). MyStrategicPlan is just one of several online strategic planning systems developed by Erica’s company M3 Planning. Through M3 Planning’s online client base and onsite strategic planning facilitation work, Erica has developed and reviewed hundreds of strategic plans for organizations across the country. Most recently, she authored Strategic Planning For Dummies as part of the For Dummies series. In addition to Strategic Planning For Dummies, she has co-authored Strategic Planning Made Easy: A Practical Guide to Growth and Profitability and contributes regular columns to local, regional and national business publications. She’s frequently tapped to lecture at the University of Nevada, Reno and the University of Phoenix in Reno on management and planning topics. She hosts workshops and has spoken at conferences nationwide. | |||
| Taking the Guesswork out of Hiring | 05/31/2007 | Robin Mottern | Management |
Taking the Guesswork out of HiringThursday, May 31st 2007Robin Mottern, Profiles International, Inc.Have you ever hired a person who turned out to be a superior performer? Have you ever hired someone who just didn’t meet your expectations? Did you use the same hiring process in both cases? Did you feel you must have done something different when you hired the non-performer? Traditional hiring methods are inherently flawed and do not produce consistent results. Now you can learn proven tactics and receive tools that will significantly improve your ability to compete for, select, promote and retain superior talent. If building competitive advantage through your people is important to you, then you’ll want to attend this web seminar. Robin Mottern, Profiles International, Inc.Speaker DetailsIn 1998 Robin Mottern joined Carolina Profiles, a regional office of Profiles International, Inc. Mottern moved into the Customer Service role at Carolina Profiles and worked closely with hundreds of clients from that region and then gravitated to Regional Sales where she worked in the field with many major clients, such as Eastman Chemical, Airgas Inc., and Sony Ericsson Mobile Communications. She worked directly with the National Area Director of the Year from 1998 until August 2005, when she joined the Corporate Sales Team where she is responsible for the development and sales of Profiles Internationals’ Strategic Sales Partners. Mottern was the Profiles International Sales Associate of the Year in 2004 and runner-up in 2003. Mottern formerly co-owned a successful consulting firm in the Charlotte, NC area for 7 years prior to joining Profiles. Her role also included new client acquisition where she worked with companies such as Exxon Chemicals and Regal Manufacturing. Robin has been active with many organizations that focus on human capital potential, such as SHRM (Society for Human Resource Management). Mottern was certified in The MOST Work Measurement Technique and was heavily involved in the JIT Management (Just-In-Time) philosophy. Robin is also one of Profiles Internationals’ instructors in Miller Heiman Strategic Selling. Robin has two children: Joshua, a Network Engineer in the Charlotte, NC area, and Jordan, who presently resides in eastern Tennessee. | |||
| Storytelling: Your Most Powerful Communications Tool | 05/24/2007 | Andy Goodman | Sales |
Storytelling: Your Most Powerful Communications ToolThursday, May 24th 2007Andy Goodman, A GoodmanSince we first began talking to each other, telling stories has been our most effective way to capture attention, engage an audience, and motivate them to act. In today’s information-saturated environment, however, it has become even harder to communicate both internally and externally. Modern technology has given us shiny new tools to help us communicate—from BlackBerrys to podcasts to iPhones—but in our fervor to remain current (and appear "professional") we often ignore our natural inclination to tell a good story. In "Storytelling: Your Most Powerful Communications Tool", Andy Goodman will explain why he believes storytelling can improve the ways you attract clients (or donors), recruit staff, and maintain a strong organizational culture. Andy Goodman, A GoodmanSpeaker DetailsA communication consultant, author and trainer based in Los Angeles, Andy Goodman (www.agoodmanonline.com) specializes in helping nonprofits, foundations, government agencies and educational institutions reach more people more effectively. As a nationally-recognized public speaker, Andy regularly delivers presentations including, "The Four Connecting Points", "Storytelling as Best Practice", "Why Bad Ads Happen to Good Causes", and "Dramatically Better Meetings". He publishes a monthly newsletter, free-range thinking that profiles best practices in public interest communications and is author of the books Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. Andy was recently selected by Al Gore to train 1,000 volunteers who will deliver presentations on global warming around the U.S. in 2007. | |||
| Active Living - a discussion on a 21st century approach to making your health an asset for daily living at work and at home | 05/23/2007 | Phil Haberstro | Other |
Active Living - a discussion on a 21st century approach to making your health an asset for daily living at work and at homeWednesday, May 23rd 2007Phil Haberstro, National Association for Health & FitnessThe places we live in, work in and the knowledge we have about enhancing our health are in constantly-evolving states of change. In this interactive and enlightening session, Phil Haberstro, Executive Director of the National Association for health and fitness, will lead a discussion on integrating regular physical activity into our daily lives. Phil Haberstro, National Association for Health & FitnessSpeaker DetailsPhilip L. Haberstro is founder (1989) and CEO of the Wellness Institute of Greater Buffalo and WNY, Inc. The non-profit Institute provides "Healthy Community" advocacy, training and management services to public, private, civic and non-profit organizations throughout the Greater Buffalo and New York State region. Located in historic downtown Buffalo, the Institute serves the city as a provider for their award winning employee health promotion and community building programs. Mr. Haberstro utilizes and advocates the "Healthy Community" concept as a guiding model for creating positive cultural change. The Institute is highly respected for its sound planning strategies and capacity to build coalitions among diverse groups at the local level. Phil is a frequent advisor and speaker on leadership and the creation of "Healthy Communities" through the social, environmental, economic and human factors that influence quality of life. Mr. Haberstro has labored tirelessly to enhance grassroots capacity for city, state and national health promotion and social capital building initiatives that engage the public, private, non-profit and civic sectors in creating sustainable solutions to the challenges our communities face. He previously served as program Chair of the NYS Governor's Council on Lifetime Health and Fitness, President of the NYS Federation of Professional Health Educators and Alumni Chair for the National Civic League's All America City Award. Currently, Mr. Haberstro’s professional leadership activities include: Coordinator for the Buffalo Niagara All America City committee, Director of the Be Active New York State initiative, and President of the National Association for Health & Fitness Mr. Haberstro is also one of the five founding directors of Be Active America headquartered in Washington, D.C and serves on the national advisory council of the Institute for Health and Productivity Management and the American Council for Fitness and Nutrition. | |||
| Benchmarking: How comparing your sales organization can improve your performance | 05/22/2007 | Dario Priolo and Greg Alexander | Sales |
Benchmarking: How comparing your sales organization can improve your performanceTuesday, May 22nd 2007Dario Priolo and Greg Alexander, Miller HeimanWhile sales organizations routinely measure progress related to internal production goals, it is not a complete analysis of performance. Measurements are greatly enhanced when external benchmarking against peers is added. For example, in good market conditions, internal statistics may confirm the sales team is achieving 150 percent of quota—a substantial gain—but the perception changes when compared to competitors who are achieving 250 percent of quota. Learn how comparing your organization to external benchmarks can provide a better picture of whether your organization is over- or under-performing. This session will also help you determine how to best measure efforts to improve your sales force performance. Dario Priolo and Greg Alexander, Miller HeimanSpeaker DetailsDario Priolo oversees global marketing, product management, research and development, and new business development at Miller Heiman. He is a seasoned executive with extensive experience leading global alliances, commercializing intellectual capital and research, and building high-impact brands in professional services. He recently launched the Miller Heiman Sales Performance Journal and the Miller Heiman Sales System, the firm's unique consulting diagnostic. Dario has worked with companies in Europe, Asia, US and Canada. Prior to joining Miller Heiman, he was Division Director of Sales and Marketing for the Hay Group, a global consulting firm. He has also been a strategy consultant with Deloitte and Touche, and an investment-banking associate with J.P. Morgan & Company. Dario has an engineering degree from McGill University and an MBA from the University of Pennsylvania's Wharton School. Greg Alexander is managing director of the Sales Benchmark Index, the research, training, and consulting company that leading organizations turn to when in search of cost effective revenue growth through benchmarking sales performance. Prior to founding the Sales Benchmark Index, Greg spent 15 years running and working within sales forces for top technology and business outsourcing companies. Greg was named Sales and Marketing Magazine's "Sales Manager of the Year" in 2004 and throughout his career has a proven track record of turning around under-performing sales forces and restoring them to market leadership positions. | |||
| Benchmarking: Making Good Decisions with Bad Data | 05/08/2007 | Dario Priolo and Greg Alexander | Sales |
Benchmarking: Making Good Decisions with Bad DataTuesday, May 8th 2007Dario Priolo and Greg Alexander, Miller HeimanThere is a wealth of information available to sales leaders. The first challenge is identifying the information that will help you predict the future success of your company. The second challenge is making decisions with missing or inaccurate information. This session will help you recognize if valuable time is being wasted each month collecting, reporting, and acting on the wrong information, and help you establish metrics that will provide the best performance indicators. Sales benchmarking is a relatively new concept for sales managers and one profoundly different than the mentality of management through reporting driven by today's CRM systems. Some of the points our speaker will cover include:
Dario Priolo and Greg Alexander, Miller HeimanSpeaker DetailsDario Priolo oversees global marketing, product management, research and development, and new business development at Miller Heiman. He is a seasoned executive with extensive experience leading global alliances, commercializing intellectual capital and research, and building high-impact brands in professional services. He recently launched the Miller Heiman Sales Performance Journal and the Miller Heiman Sales System, the firm's unique consulting diagnostic. Dario has worked with companies in Europe, Asia, US and Canada. Prior to joining Miller Heiman, he was Division Director of Sales and Marketing for the Hay Group, a global consulting firm. He has also been a strategy consultant with Deloitte and Touche, and an investment-banking associate with J.P. Morgan & Company. Dario has an engineering degree from McGill University and an MBA from the University of Pennsylvania's Wharton School. Greg Alexander is managing director of the Sales Benchmark Index, the research, training, and consulting company that leading organizations turn to when in search of cost effective revenue growth through benchmarking sales performance. Prior to founding the Sales Benchmark Index, Greg spent 15 years running and working within sales forces for top technology and business outsourcing companies. Greg was named Sales and Marketing Magazine's "Sales Manager of the Year" in 2004 and throughout his career has a proven track record of turning around under-performing sales forces and restoring them to market leadership positions. | |||
| Why Software-as-a-Service and Agile are Imperatives for the Customer-Driven Software Company | 05/03/2007 | Don Hazell | |
Why Software-as-a-Service and Agile are Imperatives for the Customer-Driven Software CompanyThursday, May 3rd 2007Don Hazell, Rally Software Development CorpA fundamental transformation in the software industry is reshaping how our stakeholders expect development teams to deliver value. We need to provide more value, sooner, in a more manageable flow. Software as a Service (SaaS) is a significant enabler to our ability to provide a continuous flow of value to our customers and to react to rapidly evolving customer requirements and market opportunities. At the same time, given the uncertainties that software organizations face, the single most important competitive advantage is agility—the ability to rapidly adapt to new information and add new capabilities. In many cases, companies will have to break out of their traditional organizational silos and adopt new ways of developing, delivering and managing applications that drive the business. Participants in this presentation will learn:
Don Hazell, Rally Software Development CorpSpeaker DetailsDon Hazell is EVP of Worldwide Sales and Field Operations at Rally Software. Don has over 23 years of experience taking technology companies into new markets and establishing leadership positions. During his six years at Weblogic and BEA Systems, Don held several vice president positions where he was responsible for strategic planning, new business penetration and major account management. Don helped build BEA's WebXpress Division, ISV Channels, and Central Region Field Organizations, where his teams of over 100 employees drove revenue between $50-75M while securing many of the largest sales contracts in BEA's history. Don's experience includes 12 years at Unisys Corporation and four years in the relational database and tools marketplace as a sales manager with Sybase and Ingres. Don received his undergraduate degree from the University of Colorado at Boulder and his Masters in Business Administration from California State University, Long Beach. | |||
| Selling to the US Government: Cracking the Code to Winning Government Contracts | 04/30/2007 | Chuck Moeller | Sales |
Selling to the US Government: Cracking the Code to Winning Government ContractsMonday, April 30th 2007Chuck Moeller, Miller HeimanWhile creating proposals and adhering to procurement requirements are important factors in government sales, the way you sell prior to the proposal can be the key advantage. There is tremendous potential revenue in winning government business. After all, the U.S. Government is one of the largest customers of companies in the private sector. Being proactive, getting in early, identifying ideal customers within the government, understanding their issues, as well as the government's procurement process prepare your team for a winning value proposition and proposal. Chuck Moeller, Miller HeimanSpeaker DetailsChuck Moeller brings almost 25 years of leadership experience in sales operations, business development, strategic planning, and executive management to his role as a Miller Heiman independent sales consultant. Chuck's extensive experience in federal business development allows him to provide unique insight into the challenges companies encounter in this unique complex selling environment. During his 20-year career at the Veridian Corporation, Chuck served in a variety of operational and business development roles. His initial responsibilities involved technical project and program management for US Navy communications, software development, and test and evaluation programs. Chuck participated in, and subsequently managed the development of, competitive proposals in response to government RFPs. He taught proposal writing and facilitated management workshops as a certified Shipley Associates workshop facilitator. In 1999, Chuck became the director of business development at the engineering division headquarters. He oversaw all government and commercial business development activities and participated in key merger and acquisition activities as part of Veridian's corporate growth strategy. After serving for eight years in the U.S. Navy, Chuck graduated with honors from Embry-Riddle Aeronautical University with a B.S. in Professional Aeronautics. | |||
| Lead Generation with Web Seminars: The Most Effective Way to Boost Your Sales and Maximize Your Marketing ROI | 04/26/2007 | Scott King | Sales |
Lead Generation with Web Seminars: The Most Effective Way to Boost Your Sales and Maximize Your Marketing ROIThursday, April 26th 2007Scott King, ReadyTalkWeb Seminars are revolutionizing how marketing organizations generate leads. Sales and marketing professionals reach thousands of prospects, establish credibility and build trust by sharing their solutions and providing valuable education virtually. Join Scott King, ReadyTalk’s Vice President of Sales and Marketing, as he teaches you how to incorporate web conferencing into your marketing mix and turn prospects into long-term customers while maximizing your program ROI. What you’ll learn:
Scott King, ReadyTalkSpeaker DetailsAs a Co-Founder of ReadyTalk, Scott King is actively involved in building ReadyTalk’s wholesale and retail business units. As Vice President of Sales and Marketing for ReadyTalk, Scott brings over 25 years of experience in the communications market. Scott is responsible for overseeing ReadyTalk’s business development, sales and marketing efforts. Previously, Scott was Vice President of Sales for TellSoft Technologies and was responsible for developing their sales force, channel strategy and product strategy. Prior to TellSoft, Scott was the Western Area Sales Manager for Hewlett-Packard’s Telecommunications Systems Business. During his 15 years at HP, Scott was responsible for directing the sales and business development programs for HP’s MediaStream Server, Quick Burst cable modems and LMDS broadband wireless systems. Scott attended the University of Colorado under a cross country and track scholarship and earned a Bachelor of Science degree in Electrical Engineering. Scott continues to be an avid runner, enjoys coaching his daughter’s soccer team and riding to work from Boulder to Denver with other avid cyclists from ReadyTalk. | |||
| Reducing the Risk of Losing Strategic Accounts | 04/19/2007 | Nattalie Hoch and Sharon Williams | Sales |
Reducing the Risk of Losing Strategic AccountsThursday, April 19th 2007Nattalie Hoch and Sharon Williams, Miller HeimanIn a changing world, the priorities for managing corporate assets have shifted. Companies have moved away from viewing people as their most important asset to focusing on their clients. Reducing the risk of losing these assets is a top-of-mind issue for CEOs and the solution extends well beyond the sales organization. During this briefing, Nattalie Hoch and Sharon Williams will share best practices for managing your customer assets and provide a diagnostic tool for assessing the health of your current management process. Attendees will receive a custom report as a result of attending this session to help guide decisions for reducing risk factors. Nattalie Hoch and Sharon Williams, Miller HeimanSpeaker DetailsSharon Williams: Sharon Williams is president of SAWCO Management and Sales Strategies, specializing in increasing sales efficiencies as well as excellence in key account management with global organizations. She became affiliated with Miller Heiman in 1989 as an independent contractor responsible for sales, consulting, and program instruction. She works directly with clients representing such diverse industries as healthcare (capital equipment, disposables, pharmaceuticals and services), high-tech, financial services, industrial manufacturing, staffing solutions and outsourcing, advertising, telecommunications, automotive, office furniture, transportation and distribution. As a consultant, Sharon has assisted clients in developing strategies for sales process identification and development; the internal process utilized for sales force automation (SFA) selection and implementation; key account management, both from the selling and buying perspectives; as well as successful implementation and reinforcement of sales processes. Nattalie Hoch, Director of Sales: Nattalie Hoch is the director of sales for Miller Heiman with responsibilities including the development and management of sales and marketing strategies for expanding business relationships with small and mid-size companies. She brings more than 13 years of sales experience in the hospitality, travel, and technology industries, plus six years with Miller Heiman, to support clients in achieving their sales effectiveness objectives. Nattalie joined Miller Heiman in 2001 in a sales representative role and transitioned to product development before attaining her current position. Her accomplishments include establishing several strategic relationships with product development partners as well as being the project manager for Miller Heiman’s Strategic Account Risk Assessment tool. She is a recognized Miller Heiman content expert and is certified to facilitate Miller Heiman’s key sales development programs, including Large Account Management Process. | |||
| Web Conferencing for Franchisors: How to Use this Critical Competitive Advantage to Prospect, Manage and Grow your Franchise | 04/05/2007 | Mike Ligon | Management |
Web Conferencing for Franchisors: How to Use this Critical Competitive Advantage to Prospect, Manage and Grow your FranchiseThursday, April 5th 2007Mike Ligon, ReadyTalkHow are franchisors using web and audio conferencing to grow their businesses more effectively than ever? What techniques are your colleagues using that you should know about? Join Mike Ligon, conferencing expert and franchisor consultant, as he demonstrates methods and techniques of using web conferencing for prospecting, closing deals, holding training sessions, recording content and managing expenses. Mike has worked with franchisors and franchise suppliers since 2002 and has collected an arsenal of best practices and tips to share. This session is ideal for franchisors and multi-unit operators who must recruit and train new owners in multiple cities and who need cost-effective, efficient methods of getting the job done. Mike Ligon, ReadyTalkSpeaker DetailsMike is a Senior Account Executive at ReadyTalk. He joined the team in 2002, and has been instrumental in building ReadyTalk’s involvement with the franchise community. He spearheaded ReadyTalk’s partnership with the IFA, both as a Supplier Member and as the official conferencing provider for the organization. Originally from Westfield, Massachusetts, Mike is an avid trail runner and skier and has recently started his own music venture called Home Vibe Presents. | |||
| Improving Your Online Presentation Skills | 03/23/2007 | Ken Molay | Professional Development |
Improving Your Online Presentation SkillsFriday, March 23rd 2007Ken Molay, Webinar SuccessKen Molay, president of Webinar Success, presents tips to help you become a more effective online speaker. Presenting on a webcast or webinar is fundamentally different from speaking in front of an in-room audience. Since you and your audience cannot see each other, your vocal style and the way you interact with the web conferencing software determines how you are perceived. You will learn how to prepare a presentation that complements the web environment and how to deliver it with confidence and professionalism. Discover ways to consciously adjust your vocal style in order to build rapport with your audience. Identify common presentation errors that can detract from your message. As an added benefit, attend this event and receive a free speaker evaluation form that can be used to help identify strengths and weaknesses in your own presentation style. This seminar is appropriate for anyone who delivers public presentations over the web. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new communications medium. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you. What the audience will learn:
Ken Molay, Webinar SuccessSpeaker DetailsKen Molay has been producing and delivering business webinars since 1999. His background in public speaking, radio, stage acting, and corporate training has given him a unique perspective on what it takes to create and deliver compelling and effective presentations. Ken has a background in software development and marketing, working for companies such as Advanced Micro Devices, Syntelligence, Blaze Software, Brokat, HNC Software, and Fair Isaac. He has acted as development manager, product manager, and product marketing manager. In more than 20 years of professional experience, Ken has presented public sessions at numerous industry conferences, as well as presenting information to customers, sales prospects, industry analysts, and the press. Currently Ken offers consulting services through his company Webinar Success . He also maintains the industry's only vendor-independent blog dedicated solely to issues, news, and tips related to web conferencing and its applications. | |||
| Sales Management Best Practices: A roadmap for sales professionals who are new to the role of sales management | 03/20/2007 | Bethany Schultz | Professional Development |
Sales Management Best Practices: A roadmap for sales professionals who are new to the role of sales managementTuesday, March 20th 2007Bethany Schultz, Miller HeimanIf you are new to the role of sales management, join this webcast to learn how to more quickly and smoothly transition from sales to sales management. Learn how to adapt to an entirely different set of expectations and produce the results that will keep you moving up your chosen career ladder. What you'll learn:
Bethany Schultz, Miller HeimanSpeaker DetailsBethany Schultz joined Miller Heiman as Sales VP for the South Central Region after her success as a Miller Heiman Sales Consultant using the Miller Heiman sales system to win business from large manufacturing, electronics and services companies. Her account development brought the largest single training event to Miller Heiman to date. With almost 20 years experience in sales, management, and consulting services, Bethany brings a real world, hands-on, results-driven approach to her role as she leads the independent sales consultants in the South Central region. | |||
| Strategy for Social Issues | 03/13/2007 | Clam Lorenz | Marketing |
Strategy for Social IssuesTuesday, March 13th 2007Clam Lorenz, MissionFishDoing well while doing good. Whether you call it "cause marketing" or "corporate social responsibility," social issues should be part of your business plan now more than ever before. You need a social issues strategy that makes the most of the opportunities and manages the risks. Clam Lorenz of MissionFish will show you how companies large and small are making their brands pop, keeping their customers happy, and preventing potential crises with a savvy social issues strategy. Clam Lorenz, MissionFishSpeaker DetailsClam Lorenz is Director of Operations for MissionFish, a social enterprise and eBay's exclusive provider for eBay Giving Works (US) and eBay for Charity (UK). A founding member of the MissionFish team, Clam (yes, like the shellfish) has more than 12 years experience in nonprofit marketing and socially-oriented business. Clam has an MA in public relations from the University of Georgia, and lives a good distance from the waterfront in Washington DC. | |||
| Shaping the Future: The Power of Public Policy | 03/09/2007 | Kaye Mitchell, Founding Partner of Women Impacting Public Policy, and Frances E. Jefferson, Region 8 Administrator, U.S. Dept. of Labor Women's Bureau | Professional Development |
Shaping the Future: The Power of Public PolicyFriday, March 9th 2007Kaye Mitchell, Founding Partner of Women Impacting Public Policy, and Frances E. Jefferson, Region 8 Administrator, U.S. Dept. of Labor Women's Bureau, International Women's Day Special EventTHE POWER OF PUBLIC POLICY: Exactly what does Public Policy mean to you? Do you pay taxes? Do regulations influence some part of your life and/or business? If so and you are not involved in Public Policy, someone else is helping make key decisions that affect you and your bottom line. You do not have to become a politician to be involved in Public Policy and make a difference, but you must do more than read the paper and listen to television. Kaye Mitchell will provide simple ways to participate constructively in Public Policy to avoid the likelihood of others running your life/business for you. She will also demonstrate how participating in Public Policy can propel you into strategic networks that increase your visibility and potential income. Kaye Mitchell, Founding Partner of Women Impacting Public Policy, and Frances E. Jefferson, Region 8 Administrator, U.S. Dept. of Labor Women's Bureau, International Women's Day Special EventSpeaker DetailsSince 1995, Kaye Mitchell has been consulting small businesses in strategic planning and development, especially when navigating the intricacies of government contracting. She is CEO of Certify to Success and a National Founding Partner as well as the Colorado Instant Impact Team Leader of Women Impacting Public Policy (WIPP). Frances E. Jefferson joined the U. S. Department of Labor Women's Bureau in June 1988. She is Regional Administrator for the Region VIII, Women's Bureau, U. S. Department of Labor, where she is responsible for administering programs in Colorado, Montana, North and South Dakota, Utah and Wyoming. Fran has a Bachelor of Arts degree in English and a Master’s degree in Public Administration from the University of Colorado. She is the proud mother of two extraordinary sons, Adofo and Valentino and five grandsons and two granddaughters. | |||
| Breaking the Bonds: The Freedom of Entrepreneurship | 03/08/2007 | Linda Burzynski, CEO, Liberty Fitness; Ja-Naé Duane, Founder, Wild Women Entrepreneurs; Stephanie Scholz Neurohr, CEO, Mother of 7, Inc. | Professional Development |
Breaking the Bonds: The Freedom of EntrepreneurshipThursday, March 8th 2007Linda Burzynski, CEO, Liberty Fitness; Ja-Naé Duane, Founder, Wild Women Entrepreneurs; Stephanie Scholz Neurohr, CEO, Mother of 7, Inc., International Women’s Day Special EventThree successful entrepreneurs will share their insights and experiences as professional women who decided to build companies of their own. Liz Ryan, founder and president of WorldWIT, will moderate this panel discussion Linda Burzynski, CEO, Liberty Fitness; Ja-Naé Duane, Founder, Wild Women Entrepreneurs; Stephanie Scholz Neurohr, CEO, Mother of 7, Inc., International Women’s Day Special EventSpeaker DetailsLinda Burzynski is the Chief Executive Officer and President of Liberty Fitness Holdings, LLC. Liberty Fitness is a women's health club with a total body approach to fitness, weight loss, and wellness; all under one roof in a spa-like setting. She joined the company as CEO in July of 2005. Ja-Naé Duane founded Wild Women Entrepreneurs in 2005 with $100 from a desire to help success-driven women share talents, skills, and resources. Wild WE is 20 months old with over 10,000 members, 45 chapters in 6 countries and a radio show. A professional opera singer, Ja-Naé is an entrepreneur devoted to singing, acting, networking, and guerilla and buzz marketing. Stephanie Scholz Neurohr is a traditional mother of seven who does it all. She is a former Dallas Cowboys Cheerleader, author and the founder & CEO of Mother of 7, Inc.—a motherhood company specializing in products for the expectant, new mother, and family. Stephanie is a recognized leader in motherhood development and is known world-wide for her outstanding contributions in educating new and expecting mothers. Moderator: Liz Ryan, an award-winning entrepreneur, former corporate executive, working mother, published author and acclaimed speaker on business and workplace issues, started WorldWIT in July 1999 because she believed "smart women should know each other." Today, there are 83 chapters worldwide, providing networking, mentoring and support to nearly 50,000 members in 25 countries around the globe. | |||
| A View from Above: Success in a Corporate Setting | 03/06/2007 | Elizabeth Cornish, Diversified Agency Services, a division of Omnicom Group; Robin Kane, WhiteWave Foods Company; Caroline N. Gundeck, Morgan Stanley | Professional Development |
A View from Above: Success in a Corporate SettingTuesday, March 6th 2007Elizabeth Cornish, Diversified Agency Services, a division of Omnicom Group; Robin Kane, WhiteWave Foods Company; Caroline N. Gundeck, Morgan Stanley, International Women’s Day Special EventIn honor of International Women's Day, join Elizabeth Cornish, Robin Kane and Caroline Gundeck in a discussion of life in a corporate setting. What professional choices did they make? What obstacles did they encounter, and how did they overcome them? You will have the opportunity to ask questions in this panel discussion. Liz Ryan, founder and president of WorldWIT, will serve as the moderator. Elizabeth Cornish, Diversified Agency Services, a division of Omnicom Group; Robin Kane, WhiteWave Foods Company; Caroline N. Gundeck, Morgan Stanley, International Women’s Day Special EventSpeaker DetailsElizabeth Cornish is a Senior Vice President at Diversified Agency Services, a division of Omnicom Group. Her primary responsibility at DAS is to be a conduit and catalyst for change and success among the network agencies. So far, her biggest accomplishments have been singing at St. Patrick's Cathedral, earning a hi-brown belt in mixed martial arts, and maintaining her sense of humor in the quest for "having-it-all". Elizabeth lives on Long Island in New York with her husband, eleven-year-old son and his zoo. Robin Kane is the Director of Human Resources at WhiteWave Foods Company in Broomfield, CO, makers of Horizon Organic milk, Silk soymilk and International Delight coffee creamer. She has over 20 years of global experience in human resources in various industries including consumer packaged goods, technology, public education, and manufacturing. She holds a BA and MS from the University of Pennsylvania and an MBA from the University of Colorado at Denver. Caroline N. Gundeck was named Chief Diversity Officer for the Global Wealth Management Group at Morgan Stanley September 2006. Her focus is on continuing and advancing diversity efforts throughout the business. Ms. Gundeck began her career with Merrill Lynch in 1983 in the White Plains, New York office as a Sales Associate. After earning her Series 7 in 1984, Caroline became a Financial Advisor for Merrill Lynch. During her 20 years as a Financial Advisor, Caroline earned the title of First Vice President~Investments and distinguished herself as a leader and mentor at Merrill Lynch and in her local community. Caroline approached senior management in the Fall of 2002 with a proposal for a business development unit focused on the women's market. In January of 2003, Caroline was appointed to head Women's Business Development for Merrill Lynch Global Private Client. Moderator: Liz Ryan, an award-winning entrepreneur, former corporate executive, working mother, published author and acclaimed speaker on business and workplace issues, started WorldWIT in July 1999 because she believed "smart women should know each other." Today, there are 83 chapters worldwide, providing networking, mentoring and support to nearly 50,000 members in 25 countries around the globe. | |||
| Five Tactics for Executing a Successful Web Seminar | 02/23/2007 | Shawn Cardinal | Professional Development |
Five Tactics for Executing a Successful Web SeminarFriday, February 23rd 2007Shawn Cardinal, ReadyTalkThey may be conducted online, but web seminars are no less serious than traditional, on-ground events. With careful thought, planning and teamwork, your web seminar will be a huge success. Shawn Cardinal, Training Director for ReadyTalk, will share five tactics for executing a successful web seminar. He'll review what objectives you may want to achieve, how to prepare for your target audience and how to structure your agenda and content. Finally, he'll provide you with the tools you need to execute your web seminar so that participants are engaged in your presentation. Shawn Cardinal, ReadyTalkSpeaker DetailsAs the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events. His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events and is delighted to share his expertise with a new audience. Shawn has a background in radio voiceover work, advertising sales, direct-mail and newspaper publishing and finance. He also owned and operated his own mobile disc jockey company. | |||
| Complex Business-to-Business Selling: Strategies of Winning Sales Organizations | 02/20/2007 | Dario Priolo | Sales |
Complex Business-to-Business Selling: Strategies of Winning Sales OrganizationsTuesday, February 20th 2007Dario Priolo, Miller HeimanWhat does it take to be a Winning Sales Organization? Attend this complimentary Webinar and you will be one of the first to learn what top-performing sales organizations are doing differently to succeed in complex, business-to-business selling environments. The 2007 Miller Heiman Sales Best Practices Study, considered the most comprehensive in the industry, defines Winning Sales Organizations as being able to significantly grow revenue, add new clients, and increase revenue from existing clients. Join Miller Heiman executives Dario Priolo, EVP Corporate Development for the results of the this annual study that included more than 5,500 participants worldwide. You'll learn best practices in these key areas:
Dario Priolo, Miller HeimanSpeaker DetailsDario Priolo oversees global marketing, product management, research and development, and new business development at Miller Heiman. He is a seasoned executive with extensive experience leading global alliances, commercializing intellectual capital and research, and building high-impact brands in professional services. He recently launched the Miller Heiman Sales Performance Journal and the Miller Heiman Sales System, the firm's unique consulting diagnostic. Dario has worked with companies in Europe, Asia, US and Canada. Prior to joining Miller Heiman, he was Division Director of Sales and Marketing for the Hay Group, a global consulting firm. He has also been a strategy consultant with Deloitte and Touche, and an investment-banking associate with J.P. Morgan & Company. Dario has an engineering degree from McGill University and an MBA from the University of Pennsylvania's Wharton School. | |||
| Word of Mouth Marketing in 5 Simple Steps | 02/15/2007 | Andy Sernovitz | Marketing |
Word of Mouth Marketing in 5 Simple StepsThursday, February 15th 2007Andy Sernovitz, Word of Mouth Marketing AssociationYou've heard the talk, you've heard the hype—word of mouth marketing is the next big thing. But what exactly should you do to create a word of mouth marketing campaign for your company? Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We're going to get specific here: Who to hire, where to start, and how to make it successful.
The first 50 attendees will receive a free copy of Word of Mouth Marketing. Andy Sernovitz, Word of Mouth Marketing AssociationSpeaker DetailsAuthor, Word of Mouth Marketing: How Smart Companies Get People Talking Whenever there's been an innovation in marketing, Andy Sernovitz has been there. A 16-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do better marketing. Andy taught at the Wharton School of Business, ran a business incubator, and started half a dozen companies. GasPedal, his consulting company, advises great brands like TiVo, Ralph Lauren, Sprint, and Kimberly-Clark. He created the Word of Mouth Marketing Association around the latest revolutions in blogs, buzz, and word of mouth. Before that, in the dot com days, he ran the Association for Interactive Marketing. Andy sends out an amazing newsletter called "Damn, I Wish I'd Thought of That", and is author of the new book Word of Mouth Marketing: How Smart Companies Get People Talking. | |||
| Coaching Your Way to Success | 02/09/2007 | David Handler | Management |
Coaching Your Way to SuccessFriday, February 9th 2007David Handler, Success HandlerWho are this era's most remarkable athletes? Tiger Woods ranks at the top of the list. Tennis star Roger Federer deserves a high spot. Annika Sorenstam may end up as the most prolific female golfer ever. LeBron James is a superstar, as are Albert Pujols and LaDainian Tomlinson. Michelle Wie and Vince Young are just getting started. To perform at the highest level, professional athletes continually seek feedback and guidance. In his first 10 years on the PGA Tour, Tiger made three major swing changes, all under the watchful eye of an expert. Utilizing professional business coaching skills with your team will help you influence them to increase productivity and results. By attending this session, you'll learn:
Plus, following the seminar, one participant will receive two complimentary 60-minute coaching sessions to help you laser-focus on your own performance improvement. David Handler, Success HandlerSpeaker DetailsDavid Handler, founder of Success Handler, LLC, is a professional business coach who specializes in helping leaders find clarity and take action to achieve their goals. Much like sports coaches, he guides clients to compete on level playing fields in their industries, and to explore the business and personal dreams they desire. David has been a senior executive and founder of several organizations, championing talent development as an essential key to producing extraordinary business results. David is the creator and co-host of The Franchise Formula Internet Seminars, a monthly Webinar series that brings together industry experts to share best practices with franchising executives. He also writes a monthly E-Newsletter that’s read by more than 2,000 business leaders and is a regular contributor to leading association publications. | |||
| Blogging, Social Networks and the Importance of Findability | 02/06/2007 | Dave Taylor | Marketing |
Blogging, Social Networks and the Importance of FindabilityTuesday, February 6th 2007Dave Taylor, Intuitive SystemsThe rise of Google has fundamentally changed the business landscape and being findable has become critical to the success of a business. There's no better way to be maximally findable online than through a smart business blog, and Dave will explore both the topic of findability and the rewards and risks associated with business blogging. You don't want to miss it! Dave Taylor, Intuitive SystemsSpeaker DetailsDave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains three weblogs, The Intuitive Life Business Blog, focused on business and industry analysis, the eponymous Ask Dave Taylor devoted to tech and business Q&A and The Attachment Parenting Blog, discussing topics of interest to parents. Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and podcast programs. | |||
| The Marketing Communication Process for Nonprofits | 01/26/2007 | John Burnett | Marketing |
The Marketing Communication Process for NonprofitsFriday, January 26th 2007John Burnett, Scenario dNonprofits have entered the world of Marketing. Although research indicates that less than 30% have a formal marketing plan, those that do have a decided advantage. Moreover, it does little good to produce a competitive product or service unless there is a mechanism in place to communicate its virtues to the world. The marketing communication process, as discussed in this Web Seminar, presents the key elements of a formal Marketing Communication process. We will exam the steps employed for a nonprofit that has few resources and little experience with marketing communication. Ultimately, participants will learn how to communicate in a formal and effective manner. John Burnett, Scenario dSpeaker DetailsJohn Burnett is a partner in the marketing firm and interactive agency Scenario d LLC. The firm provides a full range of technology-enabled strategic and tactical marketing services. John is also a Professor of marketing and Director of the DU Marketing Roundtable at the Daniels College of Business, University of Denver. He has taught at five universities during his 38-year career and specializes in Marketing Communications and Nonprofit Marketing. He is the co-author of the number one Advertising textbook in the world and has published over 60 articles across a number of marketing-related topics. He has worked in the nonprofit sector for 20 years and has a new book coming out in March of 2007—"Nonprofit Marketing Best Practices." | |||
| Improving the Results of Your Prospecting Efforts | 01/23/2007 | Juliet Dixon | Sales |
Improving the Results of Your Prospecting EffortsTuesday, January 23rd 2007Juliet Dixon, Miller HeimanTitle: Improving the Results of Your Prospecting EffortsIneffective prospecting is far too common, yet prospecting effectiveness is something we can control. By making improvements to prospecting and qualification efforts, you will be able to focus your limited time on opportunities that have the best chance of resulting in good business. This presentation will review the causes of ineffective prospecting and offer solutions to improve this critical sales activity. What you will learn:
Juliet Dixon, Miller HeimanSpeaker DetailsWith over 20 years experience in working with the Fortune 1000, Juliet has the insight and perspective to understand the challenges today’s sales leaders are facing. She is a recognized expert in merger and acquisition activities, in global implementation of Miller Heiman's solutions, and in working with clients' branch operations. Known for her ability to excel in diverse environments, she and her team of independent sales consultants drive sales growth and develop highly skilled sales teams. Juliet has been a valuable member of Miller Heiman's management team since 2000 and has helped implement the Miller Heiman Sales System for a diverse client base. | |||
| Improving Your Online Presentation Skills | 01/19/2007 | Ken Molay | Professional Development |
Improving Your Online Presentation SkillsFriday, January 19th 2007Ken Molay, Webinar SuccessKen Molay, president of Webinar Success, presents tips to help you become a more effective online speaker. Presenting on a webcast or webinar is fundamentally different from speaking in front of an in-room audience. Since you and your audience cannot see each other, your vocal style and the way you interact with the web conferencing software determines how you are perceived. You will learn how to prepare a presentation that complements the web environment and how to deliver it with confidence and professionalism. Discover ways to consciously adjust your vocal style in order to build rapport with your audience. Identify common presentation errors that can detract from your message. As an added benefit, attend this event and receive a free speaker evaluation form that can be used to help identify strengths and weaknesses in your own presentation style. This seminar is appropriate for anyone who delivers public presentations over the web. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new communications medium. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you. What the audience will learn:
Ken Molay, Webinar SuccessSpeaker DetailsKen Molay has been producing and delivering business webinars since 1999. His background in public speaking, radio, stage acting, and corporate training has given him a unique perspective on what it takes to create and deliver compelling and effective presentations. Ken has a background in software development and marketing, working for companies such as Advanced Micro Devices, Syntelligence, Blaze Software, Brokat, HNC Software, and Fair Isaac. He has acted as development manager, product manager, and product marketing manager. In more than 20 years of professional experience, Ken has presented public sessions at numerous industry conferences, as well as presenting information to customers, sales prospects, industry analysts, and the press. Currently Ken offers consulting services through his company Webinar Success . He also maintains the industry's only vendor-independent blog dedicated solely to issues, news, and tips related to web conferencing and its applications. | |||
| Taming the Volatile Sales Cycle | 01/18/2007 | Clark Owen | Sales |
Taming the Volatile Sales CycleThursday, January 18th 2007Clark Owen, Miller HeimanMany companies experience wild fluctuation in their revenues. During one quarter, new offerings are selling faster than proverbial hotcakes. But in the next quarter, the sales force can't seem to give those same products away. At the beginning of every quarter, sales tend to falter; at the end, they often surge. This continuous roller coaster can be a huge problem when big deals fail to materialize at the last minute. Join us for this webinar to learn how to achieve a more continuous and predictable revenue stream by prioritizing your sales activities. What You'll Learn:
Clark Owen, Miller HeimanSpeaker DetailsClark Owen's sales career includes having built four highly successful consultative sales organizations and developing business with Global 1000 companies. He turned around two stagnant organizations with ongoing revenue losses into record breaking earners in the second year and earned a reputation for leading several cultural turnarounds and creating highly competitive, winning organizations. Clark is known for his ability to attract, develop, and inspire high performing senior-level people. As sales vice president for the Heartland Region, Clark is responsible for business development, account support, and funnel management for sales consultants in the region. | |||
| As the World Spins - A Life in Public Relations | 01/11/2007 | Andrew Hudson | Professional Development |
As the World Spins - A Life in Public RelationsThursday, January 11th 2007Andrew Hudson, Frontier AirlinesAndrew Hudson will talk about his career in PR and discuss how to break into this exciting profession. He'll also discuss new trends in PR and tips on how to break news, strategies for crisis communications and how to deal with difficult reporters. Hudson will share his more than 17 years in the limelight to help you get your organization the kind of press coverage it deserves. Andrew Hudson, Frontier AirlinesSpeaker DetailsAndrew Hudson, Senior Director of Marketing, Communication and Sales has spent his life in public relations. For the past 4 years, Hudson served as Senior Director of Marketing, Sales and Communications for Frontier Airlines. In that role, Hudson led the division responsible for Frontier's award winning advertising campaign as well Frontier's inflight entertainment, community relations, media relations, marketing and corporate sales programs. Prior to working for Frontier, Hudson served 8 years as Press Secretary for Denver Mayor Wellington E. Webb and has also has served in communications roles for the American Water Works Association, the Regional Transportation District and for United States Senator Timothy Wirth. In addition, Hudson runs the popular www.prJobslist.com, a comprehensive weekly listing of pr and marketing job opportunities in the Denver metro area. | |||
| Enterprise 2.0 - Leveraging blogs, wikis and RSS to improve communications and reduce information overload | 01/10/2007 | Todd Berkowitz | IT |
Enterprise 2.0 - Leveraging blogs, wikis and RSS to improve communications and reduce information overloadWednesday, January 10th 2007Todd Berkowitz, NewsGatorWeb 2.0 technogies aren't just for consumers. They can actually help organizations of all sizes communicate more effectively and reduce information overload. In this seminar, you"ll learn about some of the key "Enterprise 2.0" technologies such as blogs, wikis and RSS feeds and understand how they can be used to improve communication and collaboration, increase productivity, capture tacit knowledge and reduce the reliance on everyone's favorite dumping ground—the e-mail inbox. We'll cover the creation, dissemination and consumption of content, discuss best practices and provide examples and demonstrations of how it can be used. Todd Berkowitz, NewsGatorSpeaker DetailsAs Director of Marketing for NewsGator, Todd oversees all of the companies’ marketing efforts including strategy, product marketing, corporate communication and marketing communications.. Before joining NewsGator, he spent four years at Oracle Corporation as a Director of Product Marketing for several product/solution areas including Outsourcing/On Demand and Mobile. Prior to Oracle, he was a Marketing Manager for Nuance Communications, a leading speech recognition software firm, where he ran corporate communications and marketing programs. He also worked for several high-technology public relations firms, leading teams for enterprise software, e-commerce and hardware accounts. He has an MBA from Santa Clara University and a BA in Political Science from Lehigh University. | |||
| Your 2007 Growth Strategy | 01/09/2007 | Erica Olsen | Professional Development |
Your 2007 Growth StrategyTuesday, January 9th 2007Erica Olsen, M3 Planning, Inc.Want to get from where you are to where you want to go faster? Having a clear strategic direction is critical to making that happen and reaching your organization's growth goals. Erica will present a simple, yet effective way, to develop your growth strategy and develop a strategic plan for 2007. Key learnings from business owners, managers, and executive directors will help you avoid planning pitfalls and implement best practices. Participants will learn:
Erica Olsen, M3 Planning, Inc.Speaker DetailsErica Olsen is the founder and Vice President of M3 Planning, Inc, a strategic planning firm that works with growth-oriented organizations to develop and execute their strategies. Erica holds a BA in Communications and an MBA in International Management from Thunderbird. Her clients include Miller Heiman, EDAWN, Hallelujah Acres, Austin Radiological Association, Northern Nevada Business Weekly, Washoe County and University of Phoenix. On her way to becoming a serial entrepreneur, M3 Planning is the fourth business she has helped found. Under her guidance, M3 launched a web-based strategic planning system called MyStrategicPlan.com. With her online strategic planning system, any organization, regardless of size and budget, can build a plan in a matter of weeks (or even days). MyStrategicPlan is just one of several online strategic planning systems developed by Erica's company M3 Planning. Through M3 Planning's online client base and onsite strategic planning facilitation work, Erica has developed and reviewed hundreds of strategic plans for organizations across the country. Most recently, she authored Strategic Planning For Dummies as part of the For Dummies series. In addition, to Strategic Planning For Dummies, she has co-authored Strategic Planning Made Easy: A Practical Guide to Growth and Profitability, and contributes regular columns to local, regional and national business publications. She's frequently tapped to lecture at the University of Nevada, Reno and the University of Phoenix in Reno on management and planning topics. She hosts workshops and has spoken at conferences nationwide. | |||
| Adding Presence to Business Processes: Trends in Messaging and Presence Technology | 12/12/2006 | Dave Uhlir | Management |
Adding Presence to Business Processes: Trends in Messaging and Presence TechnologyTuesday, December 12th 2006Dave Uhlir, Jabber, Inc.By integrating presence into applications, devices, and systems you can improve the velocity of information in your organization. Whether it is person-to-person, server-to-server, server-to-application, or other combinations, presence can be used to ensure that information reaches the right place, at the right time, and in the right context. In this seminar, Dave Uhlir will reveal the latest best practices organizations are implementing to take advantage of the benefits of presence-enabling business processes. Dave Uhlir, Jabber, Inc.Speaker DetailsDave Uhlir brings more than 12 years of technology marketing and product development experience to his role as Vice President of Marketing for Jabber, Inc. Prior to joining Jabber, Inc., Uhlir spent six years at Sun Microsystems where as the senior director of services product management he had profit and loss responsibility for a strategic portion of Sun's multi-billion dollar Services business. At Sun, Uhlir also held product management roles in the Solaris and System Management Software groups. Prior to Sun, Uhlir spent six years at Research Systems, Inc. where he was the vice president of product marketing, playing a pivotal role in that company's acquisition by Eastman Kodak in 2000. Uhlir earned a master of business administration degree from the University of Colorado as well as a Ph.D. from Iowa State University and a B.S. from Tufts University. | |||
| Pay Per Click Marketing Power: How To Use Pay Per Click Advertising To Drive Thousands Of Highly Targeted Customers To Your Site Every Day! | 12/06/2006 | Don Crowther | Marketing |
Pay Per Click Marketing Power: How To Use Pay Per Click Advertising To Drive Thousands Of Highly Targeted Customers To Your Site Every Day!Wednesday, December 6th 2006Don Crowther, Breakthrough ConsultingPay per click advertising (PPC) has literally changed the world of online marketing. It gives us the ability to choose to advertise only to highly targeted customers at the moment when they are ready to make a purchase decision, to control our advertising message, and to track everything so we can literally know exactly which ads are and are not delivering profits! And best of all, we only pay when someone actually clicks on our ad! In this presentation we'll discuss the foundational elements of pay per click advertising. In it you'll discover:
Come join us for what could be the most profit-building hour of your year! Don Crowther, Breakthrough ConsultingSpeaker DetailsDon Crowther is an internet strategy and marketing specialist. He provides coaching, consulting and keynote addresses for companies, professional and trade associations and entrepreneurs throughout North America. Don consistently delivers profit-boosting results to his clients through development of effective online strategies, tools and training to help them build their sales and profits online. | |||
| Cross-sell/Up-sell: Helping Your Customers Think Bigger | 12/05/2006 | Dave Pearson & Frank Troppe | Sales |
Cross-sell/Up-sell: Helping Your Customers Think BiggerTuesday, December 5th 2006Dave Pearson & Frank Troppe, Miller HeimanIt can cost four times as much to sell to a new customer as
an existing one. By taking advantage of existing relationships and
ongoing contacts with customers, companies can sell more products and
services, reduce the cost of sales, and enhance customer loyalty.
Dave Pearson & Frank Troppe, Miller HeimanSpeaker DetailsDavid Pearson | |||
| Risk Management for Instant Messaging in the Workplace: The Foley Syndrome | 11/16/2006 | Don Montgomery | Management |
Risk Management for Instant Messaging in the Workplace: The Foley SyndromeThursday, November 16th 2006Don Montgomery, AkonixInstant messaging is in the workplace to stay. Productivity benefits, reduced communications costs, and ability to see presence are all great reasons for companies to have IM for business communications. But just like email and all other forms of electronic communications, IM carries risks and liabilities for organizations. No one wants to be responsible for the network where inappropriate instant messages originate, or where intellectual property is being leaked, or where regulated communications are not in compliance with law. This webcast will discuss the challenges of public and enterprise IM use in the workplace and best practices for avoiding the Foley Syndrome. Don Montgomery, AkonixSpeaker DetailsDon Montgomery is a veteran marketing, sales, and operations executive with more than 20 years experience and over 35 launches of new products, services, and lines of business. | |||
| Affiliate Marketing: Only the Performers Survive | 11/15/2006 | Shawn Collins | Marketing |
Affiliate Marketing: Only the Performers SurviveWednesday, November 15th 2006Shawn Collins, Shawn Collins ConsultingAn overview of affiliate marketing and how you can benefit either from the affiliate side (selling the products or services of a company online) or the merchant side (managing a performance based sales force). Affiliate marketing guru Shawn Collins will cover the history, terms, vendors and opportunities in this industry. Shawn Collins, Shawn Collins ConsultingSpeaker DetailsShawn Collins is CEO of Shawn Collins Consulting, an affiliate program management agency; and co-founder of the Affiliate Summit conference. He authored the book Successful Affiliate Marketing for Merchants and publishes the annual AffStat affiliate marketing benchmark reports. | |||
| Recruiting, Retaining and Rewarding Great Employees - Who Also Happen to Be Parents | 11/14/2006 | Leslie Morgan Steiner | Other |
Recruiting, Retaining and Rewarding Great Employees - Who Also Happen to Be ParentsTuesday, November 14th 2006Leslie Morgan Steiner, The Washington PostAuthor of Mommy Wars: Stay-at-Home and Career Moms Face Off on Their Choices, Their Lives, Their Families, Leslie Morgan Steiner will discuss the lives and choices facing parents in the workplace. Issues she will tackle include:
Leslie Morgan Steiner, The Washington PostSpeaker DetailsWith motherhood comes one of the toughest decisions of a woman's life: stay at home or pursue a career? Wharton MBA graduate Leslie Morgan Steiner has been there. As an executive at The Washington Post, Johnson & Johnson, Leo Burnett -- and a mother of three - she lived and breathed every side of the "mommy wars" and decided to do something about it. She commissioned 26 outspoken mothers to write about their lives, their families, and the choices that have worked for them. The result is Mommy Wars: Stay-at-Home and Career Moms Face Off on Their Choices, Their Lives, Their Families (Random House March 2006) a frank, surprising, and utterly refreshing look at American motherhood. | |||
| Public Versus Enterprise Instant Messaging: What You Need to Know | 11/09/2006 | Dave Uhlir | Management |
Public Versus Enterprise Instant Messaging: What You Need to KnowThursday, November 9th 2006Dave Uhlir, Jabber, Inc.In the past few years public instant messaging (IM) use has been adopted, either officially or unofficially, in a majority of organizations. While the benefits of improved communications and efficiency are apparent to most, the limitations and risks of public IM may not be as easily recognized. In this seminar, Dave Uhlir will offer his expert perspective on public versus enterprise IM, with special attention to key issues such as security and compliance, flexibility, extensibility, and intellectual property protection. Dave Uhlir, Jabber, Inc.Speaker DetailsDave Uhlir brings more than 12 years of technology marketing and product development experience to his role as Vice President of Marketing for Jabber, Inc. Prior to joining Jabber, Inc., Uhlir spent six years at Sun Microsystems where as the senior director of services product management he had profit and loss responsibility for a strategic portion of Sun's multi-billion dollar Services business. At Sun, Uhlir also held product management roles in the Solaris and System Management Software groups. Prior to Sun, Uhlir spent six years at Research Systems, Inc. where he was the vice president of product marketing, playing a pivotal role in that company's acquisition by Eastman Kodak in 2000. Uhlir earned a master of business administration degree from the University of Colorado as well as a Ph.D. from Iowa State University and a B.S. from Tufts University. | |||
| 5 Essential Actions to Advance Your Game. How to See more. Sell more. Keep more. | 10/18/2006 | John Fox | Sales |
5 Essential Actions to Advance Your Game. How to See more. Sell more. Keep more.Wednesday, October 18th 2006John Fox, Venture MarketingWhether you're pitching products to a new prospect, fending off competitors from an existing customer, jumpstarting a new enterprise, or selling yourself to your next employer, marketing yourself to an audience of one is essential. This session will show you five tactics every "salesperson" must have in their own Marketing "Playbook." John Fox, Venture MarketingSpeaker DetailsJohn's methodology for getting Sales and Marketing on the same page is encapsulated in his book, Marketing Playbook: The Manual for Growing Organizations. The book has been endorsed by Seth Godin, Guy Kawasaki, Rieva Lesonsky, Al Ries, Ben McConnell and Doug Hall from ABC-TV's American Inventor. | |||
| Podcasting: An Insider's View | 10/11/2006 | Kris Smith | Marketing |
Podcasting: An Insider's ViewWednesday, October 11th 2006Kris Smith, Palegroove StudiosWhether you've been tapped by your organization to become the podcasting expert or you simply want to learn more about podcasting this webinar is a good fit. Kris Smith will bring his insider's view of podcasting from the beginning of this exciting medium straight through to today and into the future. We'll discuss podcasting's history, tools, music, theme, content creation, copyright and other tips that can help you hit the ground running as a producer. Kris Smith, Palegroove StudiosSpeaker DetailsKris Smith is Founder and CEO of Palegroove.com. On February 17, 2005, Kris opened Palegroove Studios, the first podcast production company. Since then Palegroove Studios has consulted and produced podcasts for many clients including MTV Networks, NASCAR racing teams and NFL Players. Smith has also authored articles for podcasting websites, been interviewed and highlighted by numerous media on the topic like The New York Times, NBC, FOX and Detroit Free Press. | |||
| Social Networking: Business Relationships Built Here | 10/05/2006 | Liz Ryan | Professional Development |
Social Networking: Business Relationships Built HereThursday, October 5th 2006Liz Ryan, WorldWITHow are savvy networkers leveraging the power of social networking sites to build and sustain profitable business relationships? Online networking guru Liz Ryan, CEO of the global online community WorldWIT, author (Happy About Online Networking) and popular keynoter on workplace and networking topics, shares her advice on building an online network and making fruitful connections. Liz's talk will cover creating your online profile; reaching out to other online networkers; using social networks like LinkedIn, WorldWIT, and OpenBC; making, requesting, and accepting introductions; and dozens of useful online networking etiquette tips. Join us for this lively and practical workshop to get your own online network growing! Liz Ryan, WorldWITSpeaker DetailsLiz Ryan-successful entrepreneur, former corporate executive, working mother, and author and speaker on business and workplace issues-started WorldWIT in July 1999 because she believed "smart women should know each other." Today, there are 75 chapters worldwide, providing networking, mentoring and support to 40,000 members in 25 countries around the planet. In fact, WorldWIT was hailed Woman's Business Association of the Year at The 2004 Stevie Awards for Women Entrepreneurs. | |||
| Search Marketing - Entering the Online Conversation | 10/04/2006 | James Clark | Marketing |
Search Marketing - Entering the Online ConversationWednesday, October 4th 2006James Clark, Room 214Blogging, Podcasting, RSS Feeds, Social Media, Word of Mouth, Viral Campaigns, Search Engine Optimization, Pay Per Click....all tools in the online conversation. James Clark from Room 214 discusses online marketing strategies to enter and capture the conversation. James Clark, Room 214Speaker DetailsJames Clark has over 10 years' experience creating, managing and implementing successful communications campaigns for consumer product and high-tech companies. As president and COO of Metzger Associates, James grew the company to become the Rocky Mountain Region's largest public relations and investor relations firm while being recognized and listed on the Inc. 500 Fastest Growing Companies and The Best Places to Work. | |||
Sometime soon, your Eye-Q is going to be tested. It could happen when new pages are added to your website, when the next issue of your newsletter is assembled, or when you run your next ad. Whatever the reason, when someone puts a prospective piece of public communication under your nose and asks, "What do you think?" your Eye-Q is on the firing line. And when these moments of judgment invariably arrive, how much expertise do you bring to bear? How confident are you in your ability to distinguish between designs that will attract attention versus those that could drive it away? In short: just how smart are your eyes?