Registration & Invitation Design: Capturing Their Attention
Wednesday February 17th 2010
2pm Eastern / 1pm Central / 12pm Mountain / 11am Pacific
Shawn Cardinal & Mike McKinnon, ReadyTalk
You're planning a webinar. The speaker has been lined up, date is scheduled, content is ready - but how are you going to convince people to attend? The presenter and materials are a only part of the equation; now it’s your turn to capture some registrants along with some valuable information.
This 60 minute presentation will cover two critical pieces of the beginning stages of webinar planning. Registration pages and event invitations can play a vital role in both the success of your webinar along with post-event follow-up activities. Here are just a few items that we'll cover:
Registration Tools
- Why would you need them?
- What should you look for in a service?
- How can this help in capturing leads?
Invitations
- What should you include…and what can be left out?
- When should they be sent?
- How can you really capture the attention of your prospective audience?
If you’re involved in the planning stages of web events, large or small, you won’t want to miss out on these tips. Come with questions and suggestions; leave with valuable takeaways for your next webinar preparation phase.
Speaker Details
Shawn Cardinal
As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.
His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.
Mike McKinnon
Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk's demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads. PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from a software company called 3i, where he managed their international reseller network for 3 years.
