Marketing

Why You Need a Stronger Demand Generation Strategy

In recent B2B marketing study by DemandGen Report, almost fifty percent of markets cite generating higher quality leads as their top task for this year. However, many of these organizations take a tactical approach in the attempt to get there, and that sadly, will not be effective in the long-run. Taking a more strategic approach to demand generation by developing a demand Buyer-centric strategy is the only real way to drive revenue for your organization.

Takeaways:

Start with a Webinar, End with a Full Content Pipeline

59% of marketers are using webinars in their B2B content marketing strategy.* While they require a significant level of effort to produce, webinars can provide a great return on investment by filling your content pipeline. But how exactly do you do it? How do you prioritize what content to create? What types of content will get you the most bang for your buck?

Turn webcasts into webcatapults to greater success

A 2014 CMI and Marketing Profs study shows that 62% of those surveyed are using webinars as a tactic in their B2B content marketing strategy. Why? Because webinars (and webcasts) are a convenient, affordable, and effective way to attract new prospects and nurture them through the funnel. In this interactive webcast, you will learn how:

Participatory Webinars: Watch Your Audience go from Yawn to Yay!

Have you ever been bored on a webinar, counting the minutes until it’s over? Are webinars a chance for you to check your email or social media accounts? You’re not alone. Unfortunately most webinar participants struggle to stay focused or engaged during hour-long webinars. If participants fail to pay attention to your webinar, your content and message will reach them as poorly as it reached the people who failed to even attend in the first place. However, it is time to stray away from the norm and keep your audience intrigued and interested for the entire duration of your webinar.

Guarantee Nobody Misses your Next Webinar

Webinars are becoming a prominent form of marketing and communication in the B2B world. Although people may spend countless hours on generating flawless content, all of that means nothing if no one is present to hear it. Before being able to satisfy viewers, it is important that you first attract an audience. Be sure to tune into this webinar as Dan Slagen, the CMO of HourlyNerd, discusses five ways to guarantee nobody misses your next webinar.

Topics will include:

Using Market Disruptions to Build Your Next Webinar Campaign

Timely industry news or shifts cause market disruption. Businesses that can speak to relevant current events can build awareness and build a strong case around their own offerings. These disruptions can take a webinar on a related topic from being a “nice to attend” to a “must attend.”
 
Using actual case studies from emerging and global brands, Mike Agron, CEO and Founder of WebAttract, will explain how market changes, news topics and industry shifts can provide great content for webinars. You’ll learn how to:

Can you hear me now? Capturing the Attention of a Virtual Audience

Presenting to a virtual audience can be an intimidating even for those who are well-versed in public speaking. As a presenter on a virtual event or webinar, you are competing for your audience’s attention with distractions outside of your control – email, chat, and the Internet are all available at your audience’s fingertips. How can you ensure that your message is being heard? How can you ensure you’re providing leadership and value?
 

The 'Yelpification' Effect: How to Get Your Customers Talking About You With Advocate Marketing

When was the last time you bought anything for yourself without getting advice and feedback from another buyer? Every day we rely on dozens of apps and websites to connect us with first hand reviews and recommendations. Now your customers are expecting the same experience for their business purchases. Which customer are they going to talk to next?

Webinar Fatigue: How to Fix It

Marketers put a lot of time and resources into their content – especially when it comes to webinars. Webinar fatigue has slowly crept in and getting your content noticed in this format has become increasingly challenging. So how do we re-energize our events?

Making it Count: A Guide to Content Marketing Analytics

You're making investments in content marketing, but you're not sure you're making the right content. You're not alone. Marketers are struggling to prove the value of their content, how it's being produced, the kind of engagement it's driving, and how it delivers leads and deals. This webinar will breakdown the various metrics you need to track to measure the impact of content on your business. Specifically, you’ll learn: