Marketing

How The Best Companies Use Salesforce

90% say Salesforce is more valuable to their companies today than it was one year ago. But what are the best companies doing?
 
Based on data collected from hundreds of salesforce.com customers and analyzed in collaboration with MIT Sloan, this webcast will feature the key findings from The State of Salesforce Annual Review 2013-14:
  • How companies are making customer engagement the new bottom line
  • Why the Salesforce Platform is the next big opportunity

New Ways to Deliver Content that Drives Engagement

As marketers, we all face the same challenges. It’s no surprise that now more than ever, customers control the buying process. Companies that use multiple content delivery methods - and the best matched content for the different stages of the buying cycle - will maximize their selling potential and drive more revenue. 
 

Promote and Manage Webinars in HubExchange presented by ReadyTalk

Webinars are an invaluable way for B2B marketers to create awareness, generate new leads, and educate customers.  See how ReadyTalk's HubExchange app helps you integrate your webinar campaigns with ExactTarget, creating an opportunity for more consistent messaging, quick, targeted follow-up, and higher ROI. 

Content Marketing 101: Feeding the Content Beast

As marketers, it’s our job to create a content marketing strategy that provides potential buyers with content that speaks to their pain points, teaches them something new, builds trust, and eventually leads them down the path to our solution. 
 

Where Do Webinars Fit in a Content Marketing Strategy?

As a business owner and marketer for your company, it's your job to provide content that speaks to your customers' pain points, teaches them something new, builds trust, and eventually leads them down the path to our solution. As you map out the content marketing strategy for your business, where do webinars fit into the mix? Join Simone Nabers, Marketing Demand Generation Manager at ReadyTalk for this webinar to learn:
  • Why content marketing is important to modern marketers
  • What types of content work best at each stage of the funnel

Moving from Tactical to Strategic Demand Generation - You Gotta Do It.

When asked about their biggest marketing challenges over the past four years, marketers have listed generating quality leads as one of their top two challenges. However, year in and year out, marketers are struggling with how they can generate quality demand and have an impact on their organization’s sales pipeline and bottom line revenue. Why? They focus on tactics instead of strategic methods to drive perpetual revenue. Learn what it takes to become more strategic in your demand generation and what results you can expect.
 
You will learn:

Secrets to a Successful Webinar

Walk through the steps and tricks to a five-star webinar, brought to you by HubSpot and ReadyTalk
 
Every business should be producing webinars to generate leads. Webinars are an efficient commercialsway to present large amounts of visual information, and they can produce high-quality leads. However, knowing where to start can be confusing. 
 

Lights, Camera...Webinar! The Anatomy of a Blockbuster Event

In many ways great webinars resemble blockbuster movies: They are much anticipated, have a great box office turnout, generate buzz and provide lots of great follow-on marketing opportunities. Not surprisingly, they are also produced using a very similar process.
 

Webinar Wisdom: Expert Webinar Strategies

Webinars are one of the most versatile tools marketers have at their disposal. From driving demand to moving existing prospects through the pipeline, educating current clients to on-boarding and internal communications - the possibilities of use are endless!
 
Join us as Pardot's (A Salesforce.com Company) own Marketing Automation Evangelist, Mathew Sweezey, and ReadyTalk's Director of Strategic Partnerships, Anita Wehnert, take us through successful webinar strategy, execution and fulfillment processes step-by-step. You will learn:

Best Practices for Integrating Webinars and ExactTarget

Webinars are an invaluable tool that B2B marketers can use to create awareness, generate new leads and educate customers. Integrating your webinar campaigns with other marketing initiatives allows for consistent messaging; quick, targeted follow-up; and a higher return on your investment.