Marketing

The 'Yelpification' Effect: How to Get Your Customers Talking About You With Advocate Marketing

When was the last time you bought anything for yourself without getting advice and feedback from another buyer? Every day we rely on dozens of apps and websites to connect us with first hand reviews and recommendations. Now your customers are expecting the same experience for their business purchases. Which customer are they going to talk to next?

Webinar Fatigue: How to Fix It

Marketers put a lot of time and resources into their content – especially when it comes to webinars. Webinar fatigue has slowly crept in and getting your content noticed in this format has become increasingly challenging. So how do we re-energize our events?

Making it Count: A Guide to Content Marketing Analytics

You're making investments in content marketing, but you're not sure you're making the right content. You're not alone. Marketers are struggling to prove the value of their content, how it's being produced, the kind of engagement it's driving, and how it delivers leads and deals. This webinar will breakdown the various metrics you need to track to measure the impact of content on your business. Specifically, you’ll learn:

Webinars: The Gateway Drug to a Video Marketing Strategy

If you are one of the 62% of B2B marketers who employ webinars to nurture leads and engage customers, you already have the content to launch an online video strategy. You don’t need to be an expert producer to create effective videos. With some preparation and a little editing magic, your recorded webinar content can extend beyond the live event and act as a foray into online video. 
 

5 Tips to Manage Your Webinar Campaigns Without Losing Your Mind

When it comes to webinars, many marketers struggle to find a successful strategy for lead generation and a better way to manage their campaigns that doesn’t leave them feeling tired, frustrated and overwhelmed. With limited resources, numerous moving parts and budget restraints, it’s easy to feel like you’re losing your mind.
 
There’s got to be a better process – one that feels like it’s actually paying off.
 

The 84% You’re Missing: Rethinking Your On-Demand Webinar Strategy to Amplify Lead Gen Efforts

Think about the other side of a webinar - not the email blasts and follow-up calls. We’re talking about the recording. How are you using it to supplement all the effort you put into the live event? A recent survey of over 400 B2B consumers found that only 16% prefer to watch a webinar live. If you have no on-demand strategy in place you might be missing the biggest trend in lead generation from webinars: the 84% of people who don’t attend the live event .
 

Online Events: Developing a Comprehensive Strategy

Online events are not simply cost-effective substitutes for live, in-person events. They are a distinct marketing channel that offers unique opportunities for engagement.

How The Best Companies Use Salesforce

90% say Salesforce is more valuable to their companies today than it was one year ago. But what are the best companies doing?
 
Based on data collected from hundreds of salesforce.com customers and analyzed in collaboration with MIT Sloan, this webcast will feature the key findings from The State of Salesforce Annual Review 2013-14:
  • How companies are making customer engagement the new bottom line
  • Why the Salesforce Platform is the next big opportunity

New Ways to Deliver Content that Drives Engagement

As marketers, we all face the same challenges. It’s no surprise that now more than ever, customers control the buying process. Companies that use multiple content delivery methods - and the best matched content for the different stages of the buying cycle - will maximize their selling potential and drive more revenue. 
 

Promote and Manage Webinars in HubExchange presented by ReadyTalk

Webinars are an invaluable way for B2B marketers to create awareness, generate new leads, and educate customers.  See how ReadyTalk's HubExchange app helps you integrate your webinar campaigns with ExactTarget, creating an opportunity for more consistent messaging, quick, targeted follow-up, and higher ROI.