Marketing

The Essential Online Strategies You'll Need for Business Success

March 25, 2008 - 9:53am -- ReadyTalk

In this 50-minute, information-packed web seminar, Scott and Shannon Hickey will share essential system strategies for connecting with your customers, creating competitive advantages, controlling costs, generating and managing leads, and building strong partner relationships. You will understand how an effective marketing and sales system can provide the right set of tools to help you reach your business goals.

Word of Mouth Marketing: Create a Buzz, Increase Demand and Make Your Organization Rich

March 11, 2008 - 1:12pm -- ReadyTalk

Word of Mouth Marketing is a powerful, effective way of reaching Influencers: the people who have passionate recommendations for what to try and buy.

In this web seminar, Ted Wright, founder of Fizz, will teach you how to use Word of Mouth Marketing to get people to spread the word about your business, speak passionately about you and increase sales. You will discover how open, two-way customer communication and a focus on customer satisfaction are important factors and how to get started.

From New Contact to Customer: Creating a Strategy to Warm up Leads and Cultivate Relationships that Lead to Sales

December 6, 2007 - 1:43pm -- ReadyTalk

Wrapping your prospects' business cards in rubber bands is not a strategy. Join Craig Harrell as he teaches us how to cultivate new relationships and generate incremental revenue as prospects become customers. You will learn how to build a lead nurturing system for those prospects not yet ready to purchase by using handwritten notes, voicemails and short email messages. We'll discuss creative and effective ways to:

Targeted Tactics: Employing Disciplined Processes to Achieving Management Objectives

November 28, 2007 - 1:18pm -- ReadyTalk

Targeted Tactics® is a management tool that was specifically developed for today's managers who are often left to figure out how to achieve their organization's goals and objectives without the benefit of meaningful direction. It provides a definitive process for working through the myriad of considerations necessary to achieve success, and at the same time it challenges management to employ the disciplined process provided as part of their ongoing planning and budgeting efforts.

Word of Mouth Marketing: What Is It and How Can I Use It to Make My Organization Rich?

November 14, 2007 - 1:29pm -- ReadyTalk

Who are the Influencers? You know them: the person who always has the best recommendation for restaurants, music, books—whatever they are passionate about. Influencer Marketing techniques are based on the concepts of customer satisfaction, two-way dialog and transparent communications.

Ted Wright, founder of Fizz, will share his expertise in word of mouth marketing. He’ll share the nuances of reaching influencers and how you can leverage this marketing phenomenon to boost your organization’s success.

Inserting Advertising into Podcasts: How to Commercialize and Monetize the Podcast Without Alienating Your Audience

November 8, 2007 - 3:32pm -- ReadyTalk

You have a successful podcast up and running, and now you want to start making some money from it. But how? What are the ways you can insert audio and video ads into your podcast without alienating your audience? And how should you get it done—do it yourself or use a third-party advertising sales and insertion company? What will you give up in terms of control, content and revenue when you use a third-party? But advertising isn't the only way to make money.

How High is Your Eye-Q? Your organization's ability to attract attention and engage your audience may depend on the answer

October 24, 2007 - 3:04pm -- ReadyTalk

IQ Test LogoSometime soon, your Eye-Q is going to be tested. It could happen when new pages are added to your website, when the next issue of your newsletter is assembled, or when you run your next ad. Whatever the reason, when someone puts a prospective piece of public communication under your nose and asks, "What do you think?" your Eye-Q is on the firing line. And when these moments of judgment invariably arrive, how much expertise do you bring to bear?

Podcasting for Business: An Easy Solution to Extend Your Reach

October 9, 2007 - 1:15pm -- ReadyTalk

Join Kris Smith, Paul Barron and Rob Simon as they discuss communication with people on the go. Listen to the experts as they show you how the simple technique of podcasting—delivering your message to listeners on their schedule—can help extend your reach, create more leads, educate your staff and communicate more effectively. Each speaker will bring his unique insider's perspective of podcasting and share how businesses can benefit from this useful application.

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