Submitted by ReadyTalk on September 19, 2007 - 1:09pm
Blogging, Podcasting, RSS Feeds, Social Media, Word of Mouth, Viral Campaigns, Search Engine Optimization, Pay Per Click...all tools in the online conversation. James Clark from Room 214 discusses online marketing strategies to enter and capture the conversation.
Submitted by ReadyTalk on September 5, 2007 - 1:32pm
NEW Research: Business Technology Web Seminar
Business technology marketing is challenging. Marketers must reach multiple decision makers, competition for attention is fierce and the variety of lead generation media is staggering. How do you as a B-to-B marketer address these challenges?
Submitted by ReadyTalk on July 24, 2007 - 4:01pm
Michael Lenzini, CEO of Scenario d, LLC, will cover the top 10 ways you can market and promote your product or service online. Following the framework set forth by Dr. Burnett last month in Part I, Mr. Lenzini will expand on the concept of Framing Dimensions and how to get the right message to the right customer at the right time.
Submitted by ReadyTalk on July 19, 2007 - 1:35pm
In this web seminar we will discuss the dos and don'ts of why and how you should create your own business channel through the use of podcasting.
- Learn when and why to podcast
- How to reach your perfect demographic
- What to do once you have a podcast
- How to get your podcast noticed
Submitted by ReadyTalk on July 18, 2007 - 3:20pm
This Web Seminar is for marketing managers working at small to mid-sized companies who want a better understanding of the appropriate marketing metrics to employ in strategically assessing the various marketing tools that comprise their marketing mix. This web seminar will consider these tools both proactively and reactively.
Submitted by ReadyTalk on June 21, 2007 - 3:08pm
This web seminar will focus on the practical issues of creating and implementing a results-oriented marketing program that will also capture the interest of the investment community. Two of Scenario d's founders, Michael Lenzini and Dr. John Burnett, offer insights and practical advice gleaned from the experience and research of the entire Scenario d team.
In this workshop you will learn:
Submitted by ReadyTalk on June 12, 2007 - 1:22pm
They may be conducted online, but web seminars are as serious as traditional, on-ground events. With careful thought, planning and teamwork, your web seminar will be a huge success.
Shawn Cardinal, training director for ReadyTalk, will focus this web seminar on the crucial planning stage of your event. He'll review how determine your objectives, how to reach your audience and structure your agenda and content. Finally, he will give you tips and a timeline for preparing for the main event.
Submitted by ReadyTalk on February 28, 2007 - 10:06am
Doing well while doing good. Whether you call it "cause marketing" or "corporate social responsibility," social issues should be part of your business plan now more than ever before. You need a social issues strategy that makes the most of the opportunities and manages the risks. Clam Lorenz of MissionFish will show you how companies large and small are making their brands pop, keeping their customers happy, and preventing potential crises with a savvy social issues strategy.
Submitted by ReadyTalk on February 15, 2007 - 1:12pm
You've heard the talk, you've heard the hype—word of mouth marketing is the next big thing. But what exactly should you do to create a word of mouth marketing campaign for your company? Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We're going to get specific here: Who to hire, where to start, and how to make it successful.