Marketing

How to Develop an Investment-Grade Marketing Plan, Part II

Michael Lenzini, CEO of Scenario d, LLC, will cover the top 10 ways you can market and promote your product or service online. Following the framework set forth by Dr. Burnett last month in Part I, Mr. Lenzini will expand on the concept of Framing Dimensions and how to get the right message to the right customer at the right time.

Broadcast or Podcast: Creating Your Own Business Channel with Podcasting

In this web seminar we will discuss the dos and don'ts of why and how you should create your own business channel through the use of podcasting.

  • Learn when and why to podcast
  • How to reach your perfect demographic
  • What to do once you have a podcast
  • How to get your podcast noticed

Evaluating Your Marketing Mix: Marketing Analytics 101

This Web Seminar is for marketing managers working at small to mid-sized companies who want a better understanding of the appropriate marketing metrics to employ in strategically assessing the various marketing tools that comprise their marketing mix. This web seminar will consider these tools both proactively and reactively.

How to Create an Investment-Grade Marketing Plan

This web seminar will focus on the practical issues of creating and implementing a results-oriented marketing program that will also capture the interest of the investment community. Two of Scenario d's founders, Michael Lenzini and Dr. John Burnett, offer insights and practical advice gleaned from the experience and research of the entire Scenario d team.

In this workshop you will learn:

Ensuring Web Seminar Success: The Planning Stage

They may be conducted online, but web seminars are as serious as traditional, on-ground events. With careful thought, planning and teamwork, your web seminar will be a huge success.

Shawn Cardinal, training director for ReadyTalk, will focus this web seminar on the crucial planning stage of your event. He'll review how determine your objectives, how to reach your audience and structure your agenda and content. Finally, he will give you tips and a timeline for preparing for the main event.

Strategy for Social Issues

Doing well while doing good. Whether you call it "cause marketing" or "corporate social responsibility," social issues should be part of your business plan now more than ever before. You need a social issues strategy that makes the most of the opportunities and manages the risks. Clam Lorenz of MissionFish will show you how companies large and small are making their brands pop, keeping their customers happy, and preventing potential crises with a savvy social issues strategy.

Word of Mouth Marketing in 5 Simple Steps

You've heard the talk, you've heard the hype—word of mouth marketing is the next big thing. But what exactly should you do to create a word of mouth marketing campaign for your company? Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We're going to get specific here: Who to hire, where to start, and how to make it successful.