Submitted by ReadyTalk on November 14, 2007 - 1:29pm
Who are the Influencers? You know them: the person who always has the best recommendation for restaurants, music, books—whatever they are passionate about. Influencer Marketing techniques are based on the concepts of customer satisfaction, two-way dialog and transparent communications.
Ted Wright, founder of Fizz, will share his expertise in word of mouth marketing. He’ll share the nuances of reaching influencers and how you can leverage this marketing phenomenon to boost your organization’s success.
Submitted by ReadyTalk on November 8, 2007 - 3:32pm
You have a successful podcast up and running, and now you want to start making some money from it. But how? What are the ways you can insert audio and video ads into your podcast without alienating your audience? And how should you get it done—do it yourself or use a third-party advertising sales and insertion company? What will you give up in terms of control, content and revenue when you use a third-party? But advertising isn't the only way to make money.
Submitted by ReadyTalk on October 24, 2007 - 3:04pm
Sometime soon, your Eye-Q is going to be tested. It could happen when new pages are added to your website, when the next issue of your newsletter is assembled, or when you run your next ad. Whatever the reason, when someone puts a prospective piece of public communication under your nose and asks, "What do you think?" your Eye-Q is on the firing line. And when these moments of judgment invariably arrive, how much expertise do you bring to bear?
Submitted by ReadyTalk on October 9, 2007 - 1:15pm
Join Kris Smith, Paul Barron and Rob Simon as they discuss communication with people on the go. Listen to the experts as they show you how the simple technique of podcasting—delivering your message to listeners on their schedule—can help extend your reach, create more leads, educate your staff and communicate more effectively. Each speaker will bring his unique insider's perspective of podcasting and share how businesses can benefit from this useful application.
Submitted by ReadyTalk on September 19, 2007 - 1:09pm
Blogging, Podcasting, RSS Feeds, Social Media, Word of Mouth, Viral Campaigns, Search Engine Optimization, Pay Per Click...all tools in the online conversation. James Clark from Room 214 discusses online marketing strategies to enter and capture the conversation.
Submitted by ReadyTalk on September 5, 2007 - 1:32pm
NEW Research: Business Technology Web Seminar
Business technology marketing is challenging. Marketers must reach multiple decision makers, competition for attention is fierce and the variety of lead generation media is staggering. How do you as a B-to-B marketer address these challenges?
Submitted by ReadyTalk on July 24, 2007 - 4:01pm
Michael Lenzini, CEO of Scenario d, LLC, will cover the top 10 ways you can market and promote your product or service online. Following the framework set forth by Dr. Burnett last month in Part I, Mr. Lenzini will expand on the concept of Framing Dimensions and how to get the right message to the right customer at the right time.
Submitted by ReadyTalk on July 19, 2007 - 1:35pm
In this web seminar we will discuss the dos and don'ts of why and how you should create your own business channel through the use of podcasting.
- Learn when and why to podcast
- How to reach your perfect demographic
- What to do once you have a podcast
- How to get your podcast noticed
Submitted by ReadyTalk on July 18, 2007 - 3:20pm
This Web Seminar is for marketing managers working at small to mid-sized companies who want a better understanding of the appropriate marketing metrics to employ in strategically assessing the various marketing tools that comprise their marketing mix. This web seminar will consider these tools both proactively and reactively.
Submitted by ReadyTalk on June 21, 2007 - 3:08pm
This web seminar will focus on the practical issues of creating and implementing a results-oriented marketing program that will also capture the interest of the investment community. Two of Scenario d's founders, Michael Lenzini and Dr. John Burnett, offer insights and practical advice gleaned from the experience and research of the entire Scenario d team.
In this workshop you will learn: