A webinar can be one hour of content that disappears into the ether. Or, for high-performing marketers, it can be an essential, perhaps even evergreen, spur of valuable content and interactions with your audience. In our next webinar, Todd Lebo, Senior Director of Content and Business Development, MECLABS, and Daniel Burstein, Director of Editorial Content, MECLABS, will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.
Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful fundraising online, especially through social media?
Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns, but the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you?
Today it’s easy to add a customer feedback component to your email, e-newsletters and webinars you are already doing. Timely feedback lets you quickly optimize your content to better meet the desires of your audience, and this can mean higher engagement, more webinar registrations and, ultimately, higher customer satisfaction.
Lead nurturing is a buzzword in marketing right now, but what does it really mean? Join Kelly Hall, of 90octane, for an in-depth look at the strategic process involved in nurturing a potential prospect into a sales-ready lead – with or without the help of marketing automation platforms.
When the topic turns to social media, we can’t help but get all excited. This is what we’re passionate about and we embrace the opportunity to share our knowledge and expertise with others. Our three-part series will walk you through current social media trends, getting executive buy-in for integrating social media into your overall mix, and how to plan and amplify your social media strategy.
Join us for a conversation with Yahoo! Brazil, Under Armour, and Gordmans as they explain how they grow and manage their Facebook fan pages. Here are some example questions we'll be covering: