Marketing

The One-Two Punch of Effective Lead Nurturing: Accurate Lists & Powerful Content

Only 5 to 10 percent of your marketplace is ready to buy right now. To ensure that the remaining 90 to 95 percent eventually end up in your pipeline, you need to engage in value-driven lead generation and nurturing. In this presentation, Brian Carroll, Executive Director of Revenue Optimization at MECLABS, will describe the key components of a successful content-driven lead engagement approach.

Getting the response you want: promoting your webinar

You’ve found excellent speakers and carefully selected interesting topics for your webinars. Now you want to get the word out ramp up registration. How can you get the word out about your webinar series without spending thousands of dollars in time and effort?

 

 

How Webinars Can (And Should) Fit into Your Content Marketing and Audience-building Efforts

A webinar can be one hour of content that disappears into the ether. Or, for high-performing marketers, it can be an essential, perhaps even evergreen, spur of valuable content and interactions with your audience. In our next webinar, Todd Lebo, Senior Director of Content and Business Development, MECLABS, and Daniel Burstein, Director of Editorial Content, MECLABS, will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.

Top Ten Social Media Fundraising Tips, as Featured in Social Media for Nonprofits

Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful fundraising online, especially through social media?

Social Media Marketing Series (Pt 3) - Brand Monitoring

Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns, but the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you?

Boost Marketing Effectiveness with Customer Feedback Components

Today it’s easy to add a customer feedback component to your email, e-newsletters and webinars you are already doing. Timely feedback lets you quickly optimize your content to better meet the desires of your audience, and this can mean higher engagement, more webinar registrations and, ultimately, higher customer satisfaction.

Lead Nurturing – Beyond the Toolset

Lead nurturing is a buzzword in marketing right now, but what does it really mean? Join Kelly Hall, of 90octane, for an in-depth look at the strategic process involved in nurturing a potential prospect into a sales-ready lead – with or without the help of marketing automation platforms.

You'll learn:

Social Media Marketing Series (Pt 2) - Executive Buy-in & Key Tactics for Success

When the topic turns to social media, we can’t help but get all excited. This is what we’re passionate about and we embrace the opportunity to share our knowledge and expertise with others. Our three-part series will walk you through current social media trends, getting executive buy-in for integrating social media into your overall mix, and how to plan and amplify your social media strategy.

Your Webinars are Soooo 2008 - What's Changed in 3 Years and What Hasn't

Webinars and webcasts are an increasingly important part of marketing. But how much thought have you given to your webinar strategy? Is it really a strategy or are you still doing the same things you were doing 3 years ago?