Marketing

How the Pros Manage Their Facebook Community

Join us for a conversation with Yahoo! Brazil, Under Armour, and Gordmans as they explain how they grow and manage their Facebook fan pages. Here are some example questions we'll be covering:

10 Big Changes Coming For Conferences and Events

2012 is here. And things are changing rapidly in several critical areas of marketing. Preparation is key.

This dynamic, fast-paced webinar will provide an overview of how companies are beginning to make significant changes in how they use meetings, conferences, webcasts and other events to market their products or services.

The events landscape is rapidly shifting for everyone---internal marketing departments, external marketing agencies, corporations, associations, and the companies they work with to produce their meetings. What you'll learn may surprise you.

Social Media Marketing Series (Pt 1) - Social Media Outlook 2012

When the topic turns to social media, we can’t help but get all excited. This is what we’re passionate about and we embrace the opportunity to share our knowledge and expertise with others. Our three-part series will walk you through current social media trends, getting executive buy-in for integrating social media into your overall mix, and how to plan and amplify your social media strategy.

Social Media Outlook 2012

Drive Strategic, Integrated Growth with Webinars

Many businesses make the mistake of failing to assess business strategy and integration needs with sales, marketing automation, and IT when developing a Webinar strategy. This Webinar starts with the big idea to ensure a strategic and truly integrated approach for driving growth and engagement with Webinars.

Moira Vetter, CEO of Modo Modo Agency and Carol Godfrey, VP of Energy of Southwire Company, will discuss 5 fundamentals for ensuring your Webinars drive the results your organization needs. Here is a sneak peak:

Remember, it's not just the webinar.

Ten tips for making webinars a more effective part of your marketing strategy

Done right, webinars are an extremely cost-effective method for driving more qualified leads and enabling a higher level of credibility with targeted audiences. But it’s not just the webinar that makes it successful, it’s what you do before, during and after that will make it a success. In this one hour event you’ll learn ten tips that build a strategy for webinars as a critical component of your overall marketing program.

Maximizing Marketing ROI with Integrated Webinars

Most organizations use webinars as part of their overall marketing mix to generate demand, educate prospects & customers and provide thought leadership.  But are you getting the best ROI on your webinars?

During this one hour session,  we'll show how to create integrated marketing campaigns to generate interest and turn prospects into qualified leads. Learn how to extend and repurpose content throughout your chosen channels for maximum ROI.


Join Lisa Chen, Sr. Marketing Operations Manager at Rally Software, to learn:

From Social Media to Social Strategies

Learn different ways to increase registrations, traffic, activity and loyalty by integrating your site with social networks and social plugins.

During this webinar we will cover:

The Right Social Metrics for YOUR Business

Let's talk about benchmarks in social by industry, plus what the RIGHT metrics are based on your job function.  What an executive needs to see to understand the health of their brand socially is quite different than what an optimizer who is running campaigns needs to see.  Likewise, the social metrics for a company selling laundry detergent will be quite different than one that sells B2B software.

How to Qualify, Score and Nurture Leads for Optimal ROI

B2B buyers have a growing tendency and capacity to research their purchase decisions online long before they engage with Sales. As marketers, we now need to assess which leads are ready to engage, and which are still in the independent research phase. By sending leads to Sales too early, we jeopardize the deal by scaring them off, therefore putting our marketing dollars and company revenues at great risk.

So, how do you know when your leads are ready to engage, and how do you nurture those that aren’t there yet?

Convert Leads Faster by Integrating Webinar Data with Salesforce

If you are like a majority of sales and marketing professionals today, you struggle with getting your webinar and online meeting data into salesforce.com for prospecting, nurturing and follow-up. The process can be inefficient, time-consuming and frustrating when your conferencing platform and your CRM system can’t talk to each other.  Join us on September 27 to discover how three progressive companies have automated these processes by seamlessly integrating their conferencing platform with their CRM.

Learn how this integration enables you to: