Let's talk about benchmarks in social by industry, plus what the RIGHT metrics are based on your job function. What an executive needs to see to understand the health of their brand socially is quite different than what an optimizer who is running campaigns needs to see. Likewise, the social metrics for a company selling laundry detergent will be quite different than one that sells B2B software.
B2B buyers have a growing tendency and capacity to research their purchase decisions online long before they engage with Sales. As marketers, we now need to assess which leads are ready to engage, and which are still in the independent research phase. By sending leads to Sales too early, we jeopardize the deal by scaring them off, therefore putting our marketing dollars and company revenues at great risk.
So, how do you know when your leads are ready to engage, and how do you nurture those that aren’t there yet?
If you are like a majority of sales and marketing professionals today, you struggle with getting your webinar and online meeting data into salesforce.com for prospecting, nurturing and follow-up. The process can be inefficient, time-consuming and frustrating when your conferencing platform and your CRM system can’t talk to each other. Join us on September 27 to discover how three progressive companies have automated these processes by seamlessly integrating their conferencing platform with their CRM.
Learn how this integration enables you to:
Social media provides a direct line to engage your audience and share your brand values in an accessible and immediate way. When people connect to your business and appreciate your expertise, you gain loyalty that can help you grow your customer base.
It’s all about leads, sales and improved business results, right? So how do you get the results you need? Integrating your SEO campaign with all of your online marketing activities can pay big dividends. In this session, we will explore the ways that we helped clients successfully align social media, event marketing, video, and digital content production with their SEO objectives to increase year over year organic search traffic significantly. We highlight the correlation between dramatic SEO results and improved business outcomes.
Advances in technology are changing how business owners do their job. Do you know what your customers and prospects expect of you today? Christine Perkett, CEO and Founder of PerkettPR, shares her tips on how to begin using new technology-- from the iPad to the smart phone—to help grow your SMB efficiently while managing your customer expectations.
Listening, Analyzing & Managing Social Media Traffic will cover how to develop a complete social media program for your company focusing on the plan and process. It is valuable if you are just trying to get started or looking to take your social media to the next level. In detail, we will cover:
Submitted by ReadyTalk on May 11, 2011 - 1:54pm
Social media can get leads!
There have never been more strategies for generating new leads, from email to social media and beyond. The secret is in how to combine Facebook, LinkedIn, Twitter, email prospecting, cold calling and your other lead generation activities to attract qualified prospects who want to work with you.
Join prospect attraction expert Kendra Lee and discover 14 fresh strategies to optimize your prospecting and lead generation using social media to fill your pipeline!
Explore how to:
Submitted by ReadyTalk on May 2, 2011 - 6:46am
Technology is creating an array of exciting possibilities for marketers. However, with each new possibility, the level of complexity increases. There are many tools available to move prospects through the funnel faster, but few better than webinar programs when seamlessly integrated into your marketing automation platform.
Submitted by ReadyTalk on April 6, 2011 - 6:47am
So you have a fan page, perhaps already with a lot of fans. Now what? Find out what a fan is worth-- your fans in particular, your industry, and the industry overall. We'll unveil research on benchmarks for ad click-through rates, fan acquisition costs, conversion rates, and fan valuation. We'll cover the 3 basic Facebook valuation methods - earned media, value per lead, and Lifetime Value.