Marketing

How to FUEL Marketing Effectiveness from Lead Generation to Sales Conversion

March 17, 2011 - 2:45pm -- ReadyTalk

Complex sales cycles make it increasingly difficult for marketers to generate highly qualified leads and create targeted campaigns. Roles, timeframes, and use cases can all affect the progression from inquiry to closed sale. To support today’s B2B marketers in achieving success, MarketingSherpa has conducted an in-depth study of more than 900 B2B marketers to learn what’s working and what’s not working in B2B marketing.

How to Turn Your Webinar Series into a Revenue Generator

February 1, 2011 - 4:12am -- ReadyTalk

Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.

Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:

The Marketing Communication Process for Nonprofits

January 24, 2011 - 6:28pm -- ReadyTalk

Nonprofits have entered the world of Marketing. Although research indicates that less than 30% have a formal marketing plan, those that do have a decided advantage. Moreover, it does little good to produce a competitive product or service unless there is a mechanism in place to communicate its virtues to the world. The marketing communication process, as discussed in this Web Seminar, presents the key elements of a formal Marketing Communication process. We will exam the steps employed for a nonprofit that has few resources and little experience with marketing communication.

Pay Per Click Marketing Power: How To Use Pay Per Click Advertising To Drive Thousands Of Highly Targeted Customers To Your Site Every Day!

January 24, 2011 - 6:28pm -- ReadyTalk

Pay per click advertising (PPC) has literally changed the world of online marketing. It gives us the ability to choose to advertise only to highly targeted customers at the moment when they are ready to make a purchase decision, to control our advertising message, and to track everything so we can literally know exactly which ads are and are not delivering profits!

And best of all, we only pay when someone actually clicks on our ad!

In this presentation we'll discuss the foundational elements of pay per click advertising. In it you'll discover:

Blogging, Social Networks and the Importance of Findability

January 24, 2011 - 6:28pm -- ReadyTalk

The rise of Google has fundamentally changed the business landscape and being findable has become critical to the success of a business. There's no better way to be maximally findable online than through a smart business blog, and Dave will explore both the topic of findability and the rewards and risks associated with business blogging. You don't want to miss it!

Podcasting: An Insider's View

January 24, 2011 - 6:28pm -- ReadyTalk

Whether you've been tapped by your organization to become the podcasting expert or you simply want to learn more about podcasting this webinar is a good fit. Kris Smith will bring his insider's view of podcasting from the beginning of this exciting medium straight through to today and into the future. We'll discuss podcasting's history, tools, music, theme, content creation, copyright and other tips that can help you hit the ground running as a producer.

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