Pay per click advertising (PPC) has literally changed the world of online marketing. It gives us the ability to choose to advertise only to highly targeted customers at the moment when they are ready to make a purchase decision, to control our advertising message, and to track everything so we can literally know exactly which ads are and are not delivering profits!
And best of all, we only pay when someone actually clicks on our ad!
In this presentation we'll discuss the foundational elements of pay per click advertising. In it you'll discover: