Marketing

The Marketing Communication Process for Nonprofits

Nonprofits have entered the world of Marketing. Although research indicates that less than 30% have a formal marketing plan, those that do have a decided advantage. Moreover, it does little good to produce a competitive product or service unless there is a mechanism in place to communicate its virtues to the world. The marketing communication process, as discussed in this Web Seminar, presents the key elements of a formal Marketing Communication process. We will exam the steps employed for a nonprofit that has few resources and little experience with marketing communication.

Pay Per Click Marketing Power: How To Use Pay Per Click Advertising To Drive Thousands Of Highly Targeted Customers To Your Site Every Day!

Pay per click advertising (PPC) has literally changed the world of online marketing. It gives us the ability to choose to advertise only to highly targeted customers at the moment when they are ready to make a purchase decision, to control our advertising message, and to track everything so we can literally know exactly which ads are and are not delivering profits!

And best of all, we only pay when someone actually clicks on our ad!

In this presentation we'll discuss the foundational elements of pay per click advertising. In it you'll discover:

Blogging, Social Networks and the Importance of Findability

The rise of Google has fundamentally changed the business landscape and being findable has become critical to the success of a business. There's no better way to be maximally findable online than through a smart business blog, and Dave will explore both the topic of findability and the rewards and risks associated with business blogging. You don't want to miss it!

Affiliate Marketing: Only the Performers Survive

An overview of affiliate marketing and how you can benefit either from the affiliate side (selling the products or services of a company online) or the merchant side (managing a performance based sales force). Affiliate marketing guru Shawn Collins will cover the history, terms, vendors and opportunities in this industry.

Search Marketing - Entering the Online Conversation

Blogging, Podcasting, RSS Feeds, Social Media, Word of Mouth, Viral Campaigns, Search Engine Optimization, Pay Per Click....all tools in the online conversation. James Clark from Room 214 discusses online marketing strategies to enter and capture the conversation.

Podcasting: An Insider's View

Whether you've been tapped by your organization to become the podcasting expert or you simply want to learn more about podcasting this webinar is a good fit. Kris Smith will bring his insider's view of podcasting from the beginning of this exciting medium straight through to today and into the future. We'll discuss podcasting's history, tools, music, theme, content creation, copyright and other tips that can help you hit the ground running as a producer.

Improving Online Registration to Drive Revenue

The advent of social networks, the noisy nature of the web and reliance on our community to inform decisions all have led to a shift in success metrics for a website:

Why Webinars Are the Perfect Demand Generation Vehicle: Measuring Depth of Interest and Qualification

Are webinars part of your demand generation mix? If not, you are missing out on an important piece in your demand generation programs. Webinars are a unique content vehicle that allows you to accurately gauge depth of interest. Or, in other words, how interested is your prospect in solving their problem – how engaged are they? Additionally, webinars, by virtue of a well crafted title, allow participants to qualify themselves by the simple act of registering. Join us for this one-hour session and you will learn:

Use Mobile Marketing to Drive Customer Loyalty

Join Craig Agranoff, an entrepreneur, national Social Engagement consultant as well as a noted specialist in online reputation management and monitoring, for this free webinar on November 9th at 2pm EST to learn how to use mobile marketing techniques to reach out to your customers and drive repeat business.

Content is King - Developing a Content Strategy

Most marketers can agree, content is king. Quality content will capture the users attention and encourage interaction, and is one of the most effective ways to connect and communicate a brand’s vision and service offering.