Marketing

Podcasting: An Insider's View

Whether you've been tapped by your organization to become the podcasting expert or you simply want to learn more about podcasting this webinar is a good fit. Kris Smith will bring his insider's view of podcasting from the beginning of this exciting medium straight through to today and into the future. We'll discuss podcasting's history, tools, music, theme, content creation, copyright and other tips that can help you hit the ground running as a producer.

Improving Online Registration to Drive Revenue

The advent of social networks, the noisy nature of the web and reliance on our community to inform decisions all have led to a shift in success metrics for a website:

Why Webinars Are the Perfect Demand Generation Vehicle: Measuring Depth of Interest and Qualification

Are webinars part of your demand generation mix? If not, you are missing out on an important piece in your demand generation programs. Webinars are a unique content vehicle that allows you to accurately gauge depth of interest. Or, in other words, how interested is your prospect in solving their problem – how engaged are they? Additionally, webinars, by virtue of a well crafted title, allow participants to qualify themselves by the simple act of registering. Join us for this one-hour session and you will learn:

Use Mobile Marketing to Drive Customer Loyalty

Join Craig Agranoff, an entrepreneur, national Social Engagement consultant as well as a noted specialist in online reputation management and monitoring, for this free webinar on November 9th at 2pm EST to learn how to use mobile marketing techniques to reach out to your customers and drive repeat business.

Content is King - Developing a Content Strategy

Most marketers can agree, content is king. Quality content will capture the users attention and encourage interaction, and is one of the most effective ways to connect and communicate a brand’s vision and service offering.

Secrets of Facebook Marketing Campaigns

With a quarter of all Internet users on Facebook, it's a critical platform for online marketing. So what are the secrets to successful Facebook marketing campaigns? Marketing experts Justin Kistner, Sr. Manager Social Media Marketing at Webtrends and Dennis Yu, CEO of BlitzLocal, will show you how to get the most out of you fan page using Ads, Apps and Analytics.

Digital Media on Fire

Podcasting used to be the new kid on the block.  Not any more.  Here come the tablets and eReaders – iPad, Kindle, Touch, Nook, Playbook – to name a few.  Digital media – and the appliances to view, hear and read them – are on fire.  Podcasting, the distribution of audio and videos, now has more locations than ever to be consumed.  Throw in social media networks like Facebook, Twitter and YouTube and suddenly you have a whole universe of possibilities.

How to Promote and Deliver Engaging Webinars

A recent survey by the 1080 Group and Quantum Leap Marketing revealed that most webinar promoters struggle with two fundamental issues:

1. How do I promote my online events so my audience shows up in droves?

2. And, how do I engage my audience and get them to take action on the ideas presented at the event?

Facebook Pages and Ads: Are you on board? (Part IV)

Not advertising on Facebook? You’re missing out on potential traffic from the second largest website with more than 350 million unique users. Facebook’s self-serve image and text-based ads let you advertise your own web page or even your own Facebook page or event. They also offer a way to catch people in “pre-search” mode, when they’re almost ready to seek a solution. Other cool features? Social actions, targeting, real time reporting and more.

The 21st Century Marketer: How many hats do you wear?

As a marketer, your duties can change on a moment's notice. Fire drills are never far away and the broader your skill set, the more valuable you are to your team and organization. You must continually adapt to changing needs and often rely on innovative tools to help you do so.