Marketing

Content Strategy: Internet Marketing for Entrepreneurs

July 28, 2010 - 2:54pm -- ReadyTalk

Every small business owner needs to understand why and most importantly HOW to use the best and most cost effective Internet tools. But many of us don’t know where to start. This presentation will review affordable, effective strategies that you can start implementing right away. Through this interactive, conversational session, you will learn how to:

Social Media: Promote, Engage, Leverage, Repeat (Part IV)

June 9, 2010 - 5:13pm -- ReadyTalk

Businesses today cannot ignore the presence of social media in people’s lives. On-going conversations in the social media sphere require attention on your part, but also highlights your willingness to engage with customers or prospects on their timeline, where they choose. The opportunity to connect with customers is a critical element of building and maintaining your networks. Networking is no longer just about making a name for yourself; there’s an opportunity to utilize social networks to benefit both you and your customer.

Cashing In on Webinars (Part III): 5 Ways to Use Webinars to Grow Your Business - Fast

May 25, 2010 - 1:31pm -- ReadyTalk

If you could wave a magic wand and suddenly have more leads, more opportunity, and more paying business with clients all over town and all over the world, would you be interested?  Of course!  For these kinds of results, though, you don’t need a magic wand.  Instead, learn how to leverage interactive webinars to gain a substantial competitive advantage.

Cashing In on Email Marketing (Part II)

May 11, 2010 - 1:48pm -- ReadyTalk

Cashing in on Email Marketing is the second segment in The “Cashing In” Series For Small Business brought to you by Second Story Solutions – “Where Smart Growth Wins Big”. The cost of retaining a customer is a fraction of the cost of acquiring one, so why don't businesses focus as much of their marketing budget & efforts on retention activities as on acquisition?  Email has proven to be the most effective customer retention tool, ever-- if done right. 

Cashing In on Your Brand (Part I)

May 4, 2010 - 3:53pm -- ReadyTalk

Every business, whether small, medium or large; start-up or well-established; B2B or B2C has a unique brand.  Do you know what your brand stands for? Have you dug deep, to discover what makes you unique? Now is the time to make sure you and your employees are crystal clear on who you are as a brand, what you stand for, and what you promise to deliver to your customers.  Now is the time to define, build and evolve your brand from the inside out to ensure its sustainability in any economic environment.

Tools of Engagement (Part II)

April 14, 2010 - 3:53pm -- ReadyTalk

You’ve put together an amazing line-up of speakers. You’ve hit it out of the park with promotion and your registration list is growing by the day. The groundwork is in place and you’ve crafted a compelling message for your target audience – so once they’ve logged on, how do you keep them from nodding off?

For the second event in our three-part “Invite, Meet, Share” Series, we’re bringing you two of the best speakers in the business to answer these questions:

Dialing in, Logging on, Nodding Off: Why Telemeetings Go Wrong and What You Can Do To Prevent It

July 22, 2009 - 10:59am -- ReadyTalk

Everyone is looking for ways to cut costs and work smarter these days, and that means more organizations are scheduling teleconferences, videoconferences, and webinars instead of in-person meetings. On paper, where the savings clearly add up, this makes sense, but if you've ever been stuck on an endless conference call, you may already be wondering: is this really a better way to meet?

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