Marketing

How High is Your Eye-Q? Your organization's ability to attract attention and engage your audience may depend on the answer

IQ Test Logo Sometime soon, your Eye-Q is going to be tested. It could happen when new pages are added to your website, when the next issue of your newsletter is assembled, or when you run your next ad. Whatever the reason, when someone puts a prospective piece of public communication under your nose and asks, "What do you think?" your Eye-Q is on the firing line. And when these moments of judgment invariably arrive, how much expertise do you bring to bear?

Podcasting for Business: An Easy Solution to Extend Your Reach

Join Kris Smith, Paul Barron and Rob Simon as they discuss communication with people on the go. Listen to the experts as they show you how the simple technique of podcasting—delivering your message to listeners on their schedule—can help extend your reach, create more leads, educate your staff and communicate more effectively. Each speaker will bring his unique insider's perspective of podcasting and share how businesses can benefit from this useful application.

Entering The Online Conversation

Blogging, Podcasting, RSS Feeds, Social Media, Word of Mouth, Viral Campaigns, Search Engine Optimization, Pay Per Click...all tools in the online conversation. James Clark from Room 214 discusses online marketing strategies to enter and capture the conversation.

Business Technology Marketing: What Moves the Needle?

NEW Research: Business Technology Web Seminar

Business technology marketing is challenging. Marketers must reach multiple decision makers, competition for attention is fierce and the variety of lead generation media is staggering. How do you as a B-to-B marketer address these challenges?

How to Develop an Investment-Grade Marketing Plan, Part II

Michael Lenzini, CEO of Scenario d, LLC, will cover the top 10 ways you can market and promote your product or service online. Following the framework set forth by Dr. Burnett last month in Part I, Mr. Lenzini will expand on the concept of Framing Dimensions and how to get the right message to the right customer at the right time.

Broadcast or Podcast: Creating Your Own Business Channel with Podcasting

In this web seminar we will discuss the dos and don'ts of why and how you should create your own business channel through the use of podcasting.

Learn when and why to podcast
How to reach your perfect demographic
What to do once you have a podcast
How to get your podcast noticed

Evaluating Your Marketing Mix: Marketing Analytics 101

This Web Seminar is for marketing managers working at small to mid-sized companies who want a better understanding of the appropriate marketing metrics to employ in strategically assessing the various marketing tools that comprise their marketing mix. This web seminar will consider these tools both proactively and reactively.

How to Create an Investment-Grade Marketing Plan

This web seminar will focus on the practical issues of creating and implementing a results-oriented marketing program that will also capture the interest of the investment community. Two of Scenario d's founders, Michael Lenzini and Dr. John Burnett, offer insights and practical advice gleaned from the experience and research of the entire Scenario d team.

In this workshop you will learn:

Ensuring Web Seminar Success: The Planning Stage

They may be conducted online, but web seminars are as serious as traditional, on-ground events. With careful thought, planning and teamwork, your web seminar will be a huge success.

Shawn Cardinal, training director for ReadyTalk, will focus this web seminar on the crucial planning stage of your event. He'll review how determine your objectives, how to reach your audience and structure your agenda and content. Finally, he will give you tips and a timeline for preparing for the main event.

Strategy for Social Issues

Doing well while doing good. Whether you call it "cause marketing" or "corporate social responsibility," social issues should be part of your business plan now more than ever before. You need a social issues strategy that makes the most of the opportunities and manages the risks. Clam Lorenz of MissionFish will show you how companies large and small are making their brands pop, keeping their customers happy, and preventing potential crises with a savvy social issues strategy.

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