Marketing

I Tweet Therefore I am: How to Present, Monitor and Protect Your Company Brand on Twitter

May 22, 2009 - 10:11am -- ReadyTalk

Twitter is hugely popular and is showing no signs of slowing down. If you are new to Twitter, the temptation is to jump right in and start Twittering and there is certainly nothing wrong with that, but what about your Company Brand? The way you represent your company on Twitter speaks volumes about your Enterprise and has an effect that can linger for years. In "I Tweet Therefore I Am," Jim Stroud discusses:

A Personalized URL Workshop: What is it & How it Can Boost your Marketing Efforts

April 9, 2009 - 11:24am -- ReadyTalk

Jeff Finkelstein, founder of Customer Paradigm, a Boulder-based web marketing firm, will discuss an emerging trend in website marketing: Personalized URLs.

What is a personalized URL? It’s something like this link:

www.RMDMA.org/angie.morrissey

...that goes to a personalized web page that greets the individual by name.

Why are personalized URLs so effective?

Top 10 Ways to Promote Your Marketing Webinars and Web Selling Events

January 29, 2009 - 3:43pm -- ReadyTalk

Let’s face it, bigger is better when it comes to webinars and web events.

How can you get more registrants and leads from your next event? What are some proven strategies that can increase your attendance by up to 500% at your next event?

Join Bob Hanson, president of Quantum Leap Marketing, Inc, and author of numerous reports on webinars for this interactive discussion to help you obtain a significant increase of registrants and attendees from every event.

Bringing in the Business: Leveraging Web Seminars for Lead Generation and Qualification

November 5, 2008 - 5:29pm -- ReadyTalk

Dru Jacobs, Director of Lead Generation at Rally Software Development, has proven that a well-executed web seminar strategy is one of the best ways to drive highly qualified leads to your company.

He will join us and share:

  • Tactics for building a thematic series of web seminar events
  • Methods for moving leads through the series and qualifying them
  • Ways of weaving your services or solutions into your events
  • Ideas for how to measure success

Bringing in the Business: Leveraging Web Seminars for Lead Generation and Qualification

October 9, 2008 - 9:40am -- ReadyTalk

Dru Jacobs, Director of Lead Generation at Rally Software Development, has proven that a well-executed web seminar strategy is one of the best ways to drive highly qualified leads to your company.

He will join us and share:

  • Tactics for building a thematic series of web seminar events
  • Methods for moving leads through the series and qualifying them
  • Ways of weaving your services or solutions into your events
  • Ideas for how to measure success

Promoting your webinar: Using free publicity to attract more targeted participants

August 12, 2008 - 7:33am -- ReadyTalk

It's true that hosting content-rich webinars or teleseminars for your target market is some of the quickest and easiest way to make money. And they are a tremendous marketing tool for growing your business.

But the reality is just having one isn't enough. You need to get people to your webinar - and lots of them.

In this webinar, you'll learn the step-by-step way to get more people registering for your webinars or teleseminars, without spending a dime.

Shannon Cherry, The Power Publicist, will share:

Social Media Strategies & Tactics

July 29, 2008 - 3:46pm -- ReadyTalk

Have you heard about Social Media and wondered what it means for your organization's marketing strategy? This web seminar will first touch on the basic premise of social media, common definitions, tools and the technology (RSS) that drives it. It will more importantly cover best practices, common mistakes and methodologies for measuring success.

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