PR Experts as Influencers: How social media has changed the PR landscape forever - and what it means for you
This topic will explore the importance of PR professionals using their connections, relationships and influences to help positively influence others or drive awareness (or directly drive customers) for their clients. Learn how to drive your online footprint so that reporters (and other constituents) might see some greater value in working with you - or at least respect, listen to you and trust that you've got good things to share.