Word of Mouth Marketing in 5 Simple Steps
Author, Word of Mouth Marketing: How Smart Companies Get People Talking
Founder, Word of Mouth Marketing Association
President Emeritus, Association for Interactive Marketing
Whenever there's been an innovation in marketing, Andy Sernovitz has been there.
A 16-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do better marketing.
Andy taught at the Wharton School of Business, ran a business incubator, and started half a dozen companies. GasPedal, his consulting company, advises great brands like TiVo, Ralph Lauren, Sprint, and Kimberly-Clark.
He created the Word of Mouth Marketing Association around the latest revolutions in blogs, buzz, and word of mouth. Before that, in the dot com days, he ran the Association for Interactive Marketing.
Andy sends out an amazing newsletter called "Damn, I Wish I'd Thought of That", and is author of the new book Word of Mouth Marketing: How Smart Companies Get People Talking.