Business Technology Marketing: What Moves the Needle?

September 5, 2007 - 1:32pm -- ReadyTalk

Business Technology Marketing: What Moves the Needle?

Stefan Tornquist and Shawn Cardinal

Stefan Tornquist

As Research Director for MarketingSherpa, Tornquist conducts primary research studies as well as gathering and evaluating marketing, advertising and PR statistics data from thousands of sources. He uses this data to create MarketingSherpa's annual Benchmark Guides for Email, Search and Business Technology Marketing, among other reports.

Tornquist has been a featured speaker at events held by the Advertising Research Foundation, the Direct Marketing Association, Web Marketing Association, TechTarget and KnowledgeStorm, among many others. He has been quoted in a variety of publications, including The Wall St. Journal, BusinessWeek and Inc. Magazine, and appeared on CNBC's Street Signs.

Prior to joining MarketingSherpa, Tornquist co-founded Bluestreak, the pioneering marketing technology company that started out in rich media and grew to become one of the industry's largest ad servers. He also co-founded and ran marketing for technology start-ups 9th Square Inc. and Waterworks Interactive Inc. as well as his own marketing and public relations consulting company.

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Shawn has a background in radio voiceover work, advertising sales, direct-mail and newspaper publishing and finance. He also owned and operated his own mobile disc jockey company.

Category: Marketing