How High is Your Eye-Q? Your organization's ability to attract attention and engage your audience may depend on the answer

Andy Goodman and R. Christine Hershey

A communication consultant, author and trainer based in Los Angeles, Andy Goodman specializes in helping nonprofits, foundations, government agencies and educational institutions reach more people more effectively. As a nationally-recognized public speaker, Andy regularly delivers presentations including, "The Four Connecting Points," "Storytelling as Best Practice," "Why Bad Ads Happen to Good Causes", and "Dramatically Better Meetings". He publishes a monthly newsletter, Free-Range Thinking, that profiles best practices in public interest communications and is author of the books Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. Andy was recently selected by Al Gore to train 1,000 volunteers who will deliver presentations on global warming around the U.S. in 2007.

R. Christine Hershey is the founder and catalyst for Hershey|Cause, guiding its overall strategic and creative vision. Passionate about "Communications for Good", she consults regularly with CEOs and senior executives throughout the country, advising on positioning, identity and strategy. Her experience in both the corporate and philanthropic sectors includes such Fortune 500 companies as Disney, Wells Fargo, and AT&T (Cingular) as well as the World Health Organization, the Institute of Medicine and The Nature Conservancy.

As an author and expert, Chris' work has appeared in the Stanford Social Innovation Review, The New York Times and The Chronicle of Philanthropy. As a publisher of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes, Chris has helped educate the philanthropic sector regarding best practices. Her first book, the Communications Toolkit, published in 2005, has been distributed in all 50 states, 24 countries and across six continents.

Category: Marketing