Word of Mouth Marketing: What Is It and How Can I Use It to Make My Organization Rich?
Ted Wright is the founder of Fizz, a full service word of mouth agency focused on the beverage and video game markets. Ted is a charter member of WOMMA (Word of Mouth Marketing Association), and active commentator on word of mouth and beverage marketing for a variety of publications and television networks. During the last six years Ted and his team have enjoyed creating successful word of mouth campaigns for such clients as Pabst Blue Ribbon, Tiger Beer, Zuidam Gin, VeeV Spirits, Aguila and a variety of Pernod Ricard brands. Fizz’s 2007 expansion into video games netted projects with Rock Star Games and Sony while allowing its beverage clients greater involvement with their target markets.
When not at work, Ted serves on the University of Chicago’s Graduate School of Business alumni association and enjoys creating puppet shows for his five year old son Abbott.