Information Overload is Killing You: Bullet Proof Your Sales Team with 5 Secret Strategies the other Yahoos Don't Even Know

April 23, 2008 - 1:15pm -- ReadyTalk

Information Overload is Killing You: Bullet Proof Your Sales Team with 5 Secret Strategies the other Yahoos Don't Even Know

Michael Benidt and Sheryl Kay

Michael Benidt and Sheryl Kay are the owners of Golden Compass, Inc. and the creators of the series, “Hidden Treasures of the Internet: Surprising Secrets Worth their Weight in Gold.”

As an executive for companies like B. Dalton, Waldenbooks and Barnes & Noble, Michael Benidt wasted most of his business career reading novels on airplanes. After finding it almost impossible to learn the first thing about computers, he decided that he was just the right person to teach the topic, creating Golden Compass in late 1999. He managed to convince top training companies like Pryor/CareerTrack and MicroCenter Education to hire him, but has concentrated exclusively on Golden Compass the last few years.

Sheryl Kay has a master’s degree in education, but she’s never let that stop her from connecting with audiences with a simple, clear and caring message. She also started her own computer training company, SK Enterprises, which specializes in teaching computer skills to people particularly challenged by technology including those in nursing homes, adult day care facilities and even Alzheimer’s homes. But her biggest achievement is that she has occasionally even taught her children a technical thing or two.

Their truly unique presentations reach people of all ability levels, from the technically adept to the completely hopeless. They still believe that technology was invented to serve people—not the other way around.

Some of their recent clients include the International Association of Administrative Professionals, the Colorado Society of Association Executives, the Women’s Vision Foundation, Meeting Planners International, the Florida Health Care Association and the Washington Department of Community, Trade and Economic Development.