Innovation & Creation (Part V): Skinny Innovation - Innovating when your company is on a diet
Jennifer leads client agendas to develop new products, services and strategies for growth. Her background spans marketing strategy with a focus on brand innovation and consumer insight. The results of her work include BP's new Invigorate fuel brand, a more innovative ad-sales engine for NBC, brand positioning for leading pharmaceuticals, a branded music experience for Heineken, and a new line of children's games launching in 2010.
Before joining ?What If!, she was U.S. Director of Innovation for global brand agency FutureBrand. Prior to that she headed up the NY office of innovation agency Play and began her career in advertising after receiving her degree in Journalism from Radford University.
Jennifer has worked across a diverse range of sectors focused on the innovation agenda. She has also been a speaker for many industry events, including GE's Executive Women Conference, The Conference Boards' Innovation Conference, and The Credit Union Executive Society. Outside the office you'll find her in Brooklyn, NY, playing with her daughter or on a run through the park.