How to Make Your Next Business-Critical Web Event a Success: Tips from the Experts

Melanie Turek, Alli Libb, Ken Molay, Brian Denker, Bradley Kravitz, Shawn Cardinal and Rachel Stoddart

Melanie Turek
Principal Analyst
Frost & Sullivan

Melanie is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market. Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

Alli Libb
Online Event Program Manager
American Marketing Association

In her role, Alli works closely with high-profile clients on a weekly basis to promote and produce educational webcasts. Using her technical expertise combined with her background in event marketing and public relations, she has run over 100 successful webcasts for the AMA’s audience of marketing professionals.

Ken Molay
President
Webinar Success

Webinar Success is a consulting firm that assists companies in producing and delivering effective and compelling web seminars. Ken combines a technical background with experience in corporate marketing and public presentations. He is a prolific blogger on the subject of web conferencing and its applications, and is a frequent public speaker on the topic of more effective webinars.

Brian Denker
VP of Global Growth, Innovation & Leadership
Frost & Sullivan

Brian manages the Growth Partnership Company's flagship client events and growth driven deliverables. He has been an integral driver in the development and implementation of go-to-market strategies for the organization’s eBroadcasts - a global webinar service offering. Since joining Frost & Sullivan in 2004, Brian has also aligned the organization’s ties with various media and associations through industry collaboration from the eBroadcast service.

Bradley Kravitz
Marketing Operations
RYMA Technologies

Bradley's no-nonsense approach to consultative selling has helped successfully build great value for customers, translating to repeat revenue. In his current role, he manages marketing operations from lead generation, nurturing, campaign execution and process automation.

Shawn Cardinal
Training Director
ReadyTalk

Shawn is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

Rachel Stoddart
Events Manager
ReadyTalk

Rachel Stoddart is a senior member of ReadyTalk’s Events and Training Department. Since joining ReadyTalk in 2006 she has helped develop the ReadyTalk Web Seminar Series and facilitated hundreds of webinars. Her expertise in event management has helped hundreds of customers create successful web seminars of their own.

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