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January 25, 2012 at 07:00 pm EST
2012 is here. And things are changing rapidly in several critical areas of marketing. Preparation is key.
This dynamic, fast-paced webinar will provide an overview of how companies are beginning to make significant changes in how they use meetings, conferences, webcasts and other events to market their products or services.
The events landscape is rapidly shifting for everyone---internal marketing departments, external marketing agencies, corporations, associations, and the companies they work with to produce their meetings. What you'll learn may surprise you.
Prepare for this new year by hearing how events of all types--- live, virtual, hybrid and more---are being reshaped by economic, technological and social innovations, and the dramatic impact they could have on your company's marketing and sales strategy for 2012 and beyond.
See what's working, what isn't, and how it could affect you and your company.