Webinar Planning & Promotion (part I): Laying the Foundation for Success

Webinar Planning & Promotion (part I): Laying the Foundation for Success

Alli Libb (AMA), Paul Barron (NetWorld Alliance), Jessica Walker (Gallup), Shawn Cardinal (ReadyTalk)

Alli Libb
Online Event Program Manager - American Marketing Association

In her role, Alli works closely with high-profile clients on a weekly basis to promote and produce educational webcasts. Using her technical expertise combined with her background in event marketing and public relations, she has run over 100 successful webcasts for the AMA’s audience of marketing professionals.

Paul Barron
Publisher & Producer - NetWorld Alliance

Paul Barron, New Media publisher & producer of NetWorld Alliance an online media company.  As a Content Creator, Event Maven, Social Media Mentor, Blogger, Author, Podcaster, and Speaker Paul has been publishing web based & new media content for 17 years.  Paul started one of his industry leading websites as far back as 1994.  A past executive and consultant to leading companies like Microsoft, Starbucks and Panera Bread, Paul is one of the premier thought leaders in the restaurant and retail industry.

Jessica Walker
Process Manager, Healthcare - Gallup

Jessica is Process Manager of Gallup’s Healthcare Practice. In this role, she coordinates with clients and client support teams to ensure the smooth delivery of customer and employee engagement programs as well as employee development programs. She works with Gallup’s partners, principals, and operations teams to ensure they have the information and resources needed to forge new business relationships and enhance existing partnerships. She is also responsible for managing research and development projects for the Healthcare Practice.

Shawn Cardinal
Training Director - ReadyTalk

Shawn is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

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