Facebook Pages and Ads: Are you on board? (Part IV)
Jon Fougner leads local Ads Product Marketing at Facebook. His responsibilities at Facebook have ranged from co-launching the Facebook Pages product in 2007, to partnering with independent developers to build branded promotions templates, to keynoting industry conferences.
Prior to Facebook, Jon worked on M&A and financing in the Investment Banking Division, Financial Institutions Group at Goldman Sachs. Previously, he was a Fulbright Scholar in Norway. He took his B.A. in Economics from Yale.
Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.
Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.