Secrets of Facebook Marketing Campaigns
Justin Kistner leads the development of Webtrends Facebook Analytics and is the public face for Webtrends’ social media initiatives. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. – an independent web presence consultancy.
In addition to his role at Webtrends, Kistner organizes Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.
Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.
Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.