Why Webinars Are the Perfect Demand Generation Vehicle: Measuring Depth of Interest and Qualification

Mike McKinnon

Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk’s demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads.

PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from the software company 3i, where he managed their international reseller network for 3 years.

Category: Marketing