Sandra Gudat is President/CEO of Customer Communications Group.  CCG works with F2000 clients like Petco, GM, Pier 1, Talbots and IBM to predict customer behavior and optimize marketing strategies.  Sandra’s been published in:  STORES, TARGET MARKETING, DIRECT, BANK MARKETING and AMERICAN DEMOGRAPHICS.  She is also a DMA's International Echo Awards final round judge and publishes www.customer.com.