Enlisting, Engaging, and Empowering Employees and Customers as Evangelists for your Company

February 10, 2011 - 4:54pm -- ReadyTalk

Enlisting, Engaging, and Empowering Employees and Customers as Evangelists for your Company

Terry Barber

Terry Barber is a speaker, author and Architect of Branded Communities. For the past 20 years he has been a consultant businesses how to inspire their constituents to give and get involved. Some of the organizations he served include Johns Hopkins Sidney Kimmel Cancer Center, Duke Cancer Center, AARP Foundation, and the ALS (Lou Gehrig Disease) Assn. For more information, visit www.inspirationblvd.com.

Terry created and launched the first ever consumer-centric study on who the Most Inspiring Companies™ are in America and to learn how these companies became so successful at getting customers to follow and promote their mission. The findings from the research was first published in Forbes, May 2010 and reprinted in numerous business journals around the world. It was valued and used by many multi-national companies including Microsoft, McDonalds, and Southwest Airlines.

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