How to Turn Your Webinar Series into a Revenue Generator

Larry Sterne (Educational Research Newsletter), Mary O'Brien (Alteract Marketing), Melanie Turek (Frost & Sullivan)

Larry Sterne

Larry Sterne is owner and publisher of Educational Research Newsletter and webinars based in Portland, Maine. The business expects to produce about 30 webinars this school year for K-12 educators. including superintendents, principals and curriculum directors.  He previously helped start four other publications, including The NonProfit Times and State Health Watch. His background includes, reporting and editing for weekly and daily general circulation and business newspapers and a Dow Jones radio service.

Mary O'Brien

Mary O'Brien is the founder of Alteract Marketing and chairman of the PPC Summits. She has trained thousands of advertisers to optimize their PPC campaigns through Advertiser Workshops sponsored by Yahoo! Search Marketing.

Previously a founding Partner at TelicMedia, Mary worked directly with advertisers on developing their search engine marketing campaigns. Before TelicMedia, Mary was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). While there, Mary was responsible for the sales and account management teams, working with and optimizing campaigns for many leading advertisers such as eBay, Amazon, Expedia etc.

Melanie Turek

Melanie, a Principal Analyst for Frost & Sullivan, is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market.

Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

Category: Marketing