Accelerate Lead Conversion: The Combined Power of Webinars Plus Marketing Automation

May 2, 2011 - 6:46am -- ReadyTalk

Accelerate Lead Conversion: The Combined Power of Webinars Plus Marketing Automation

Dave Green (MECLABS), Steve Woods (Eloqua), Mike McKinnon (ReadyTalk)

Dave Green
Director of Best Practices, MECLABS

Dave has over 25 years of wide ranging B2B lead generation experience and is an expert in scalable lead generation for the enterprise, sales and marketing alignment, funnel optimization, lead scoring, lead nurturing, tele-prospecting and high-velocity database marketing. He is the author and co-author of numerous white papers, blog posts, articles, and a book, The B2B Refinery®. Dave is also a frequent speaker at MarketingSherpa, DMA, AMA, and other events.

Steve Woods
Chief Technology Officer, Eloqua

Mr. Woods cofounded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. Steven brings to Eloqua years of experience in software architecture, engineering and strategy, and is responsible for defining the product strategy and  technology vision at Eloqua. Steven's insights into the application of technology to the marketing profession have been key to Eloqua's consistent record of client satisfaction. He was recently named as one of Inside CRM's Top CRM Influencers and recognized by Frost & Sullivan with their GIL prize for Innovation.

Steven is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.  His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name.  Steven is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog.

Mike McKinnon
Sr. Demand Generation Manager, ReadyTalk

Mike McKinnon has 15 years of experience in B2B marketing. Mike carries a wide breadth of experience into any project he tackles with experience in PR, digital marketing, market research and event promotion and sponsorship. After receiving his MBA from University of Denver in 2000, Mike worked as Director of Business Development at a start-up software company in Denver and built a worldwide reseller network with annual revenues in excess of $10 million.

In 2005, Mike moved to ReadyTalk where he began as Social Media Director and launched ReadyTalk's first foray into social media with blogging, link building campaigns, SEO and PPC. In 2007, he was promoted to Sr Demand Generation Manager where he is currently today and is responsible for creating demand and generating leads for the sales team through a variety of channels using webinars, PPC, advertising, PR, email, content syndication and partnerships.

Category: Marketing