The 84% You’re Missing: Rethinking Your On-Demand Webinar Strategy to Amplify Lead Gen Efforts

View a recording of this event:

Mathew Sweezey
Simone Nabers
February 18, 2014 at 01:00 pm EST
Think about the other side of a webinar - not the email blasts and follow-up calls. We’re talking about the recording. How are you using it to supplement all the effort you put into the live event? A recent survey of over 400 B2B consumers found that only 16% prefer to watch a webinar live. If you have no on-demand strategy in place you might be missing the biggest trend in lead generation from webinars: the 84% of people who don’t attend the live event .
 
In this webinar, Pardot and ReadyTalk have teamed up to discuss critical components that all B2B marketers should consider when developing an on-demand webinar strategy:
 
  • How to design a live webinar with your on-demand strategy in mind 
  • How to choose topics that are evergreen, yet compelling
  • Approaches for demand gen vs. nurturing series – how are they different?
  • What role does marketing automation play?
  • Measuring success – what does it look like?
Great  webinars take a ton of time and effort to produce, so the process shouldn’t stop there. Don’t let the largest portion of your leads slip through the cracks – catch them on the other side of the webinar.