Content Marketing 101: Feeding the Content Beast

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Jon Spenceley
Jesse Noyes
Bo Bandy
October 15, 2013 at 01:00 pm EDT
As marketers, it’s our job to create a content marketing strategy that provides potential buyers with content that speaks to their pain points, teaches them something new, builds trust, and eventually leads them down the path to our solution. 
 
As you map out the content marketing strategy for your organization, it can be overwhelming to look at the amount of content needed to communicate with prospects and customers throughout the funnel. How can you ensure you’re maximizing the amount of unique content generated from your efforts? Join experts from Kapost, Vidyard, and ReadyTalk to learn: 
  • Why you're hearing so much about content marketing (and why it matters)
  • The top reasons marketers say they can't do content marketing (and how they can)
  • How to tailor your content marketing initiatives by persona and buying stage
  • What content you can start producing right away
  • Creative ideas to repurpose webinar assets into 19 additional pieces of content
  • How to get more value and maximize the ROI of your video content