How Webinars Can (And Should) Fit into Your Content Marketing and Audience-building Efforts

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Daniel Burstein
Todd Lebo
May 31, 2012 at 06:00 pm EDT

A webinar can be one hour of content that disappears into the ether. Or, for high-performing marketers, it can be an essential, perhaps even evergreen, spur of valuable content and interactions with your audience. In our next webinar, Todd Lebo, Senior Director of Content and Business Development, MECLABS, and Daniel Burstein, Director of Editorial Content, MECLABS, will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.

Their philosophy is to provide value to an audience (not push a product to prospective customers) with every webinar they conduct. Join us on May 31st, and hold them to that promise. Specifically, they'll discuss the three crucial phases of a webinar, with the goal of giving you (at the very least) one solid takeway to improve your own efforts:

  • Before: Developing webinar content and pre-event promotions
  • During: Managing the event in real-time and providing value to the audience
  • After: Reusing content and getting feedback