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Lead nurturing is a buzzword in marketing right now, but what does it really mean? Join Kelly Hall, of 90octane, for an in-depth look at the strategic process involved in nurturing a potential prospect into a sales-ready lead – with or without the help of marketing automation platforms.
You'll learn:
- What lead nurturing really means
- How lead nurturing can be used throughout the customer lifecycle
- How to tell if you need a marketing automation platform
- The most effective lead nurturing tactics from email marketing, social media and webinars to in-person events
- The top 10 tips to get your lead nurturing program off the ground