Making it Count: A Guide to Content Marketing Analytics

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Jesse Noyes
April 25, 2014 at 01:00 pm EDT

You're making investments in content marketing, but you're not sure you're making the right content. You're not alone. Marketers are struggling to prove the value of their content, how it's being produced, the kind of engagement it's driving, and how it delivers leads and deals. This webinar will breakdown the various metrics you need to track to measure the impact of content on your business. Specifically, you’ll learn:

  • The metrics you need to track your content production
  • What to measure when calculating top-level performance and engagement
  • An introduction to the concept of content scoring and a new way to calculate how individual content is producing leads, opportunities and deals
  • The tools you need to investigate to accurately track and analyze your content's performance