Moving from Tactical to Strategic Demand Generation - You Gotta Do It.

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Carlos Hidalgo
September 17, 2013 at 01:00 pm EDT
When asked about their biggest marketing challenges over the past four years, marketers have listed generating quality leads as one of their top two challenges. However, year in and year out, marketers are struggling with how they can generate quality demand and have an impact on their organization’s sales pipeline and bottom line revenue. Why? They focus on tactics instead of strategic methods to drive perpetual revenue. Learn what it takes to become more strategic in your demand generation and what results you can expect.
 
You will learn:
  • What is Strategic Demand Generation
  • How to start a Demand Process Transformation
  • Essential components for DPT
  • Expected results