AdWords is ever-evolving with over 500 algorithm changes per year. Knowing how to leverage these changes, including the monumental 2013 Enhanced Campaigns announcement, and looking beyond driving just leads/sales is a vital part of staying relevant as a modern marketer.
As nurturing becomes essential in 2013, you should consider using search to drive webinar and event marketing campaigns, content downloads and more.
In this webinar, pay-per-click pioneer Trada presents strategies (straight from Google!) about how to keep pace in 2013:
- More than leads and sales: The smartest AdWords advertisers are building campaigns designed to increase and improve webinar registrations and content downloads
- What you need to know NOW: New mobile strategies and Enhanced Campaigns
- Truly integrated marketing: Maintaining brand and content voice from ad to landing page to webinar/event